{"id":982,"date":"2026-06-30T15:21:00","date_gmt":"2026-06-30T06:21:00","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/?p=982"},"modified":"2026-07-01T02:04:59","modified_gmt":"2026-06-30T17:04:59","slug":"eigyo-technique-guide","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/eigyo-technique-guide\/","title":{"rendered":"\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u5b8c\u5168\u30ac\u30a4\u30c9\uff5cBtoB\u5546\u8ac7\u3067\u6210\u679c\u3092\u51fa\u305915\u306e\u5b9f\u8df5\u624b\u6cd5"},"content":{"rendered":"<p>BtoB\u55b6\u696d\u306b\u304a\u3044\u3066\u3001\u300c\u30c6\u30af\u30cb\u30c3\u30af\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u8efd\u304f\u805e\u3053\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5b9f\u969b\u306b\u306f\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u304b\u3089\u3001\u5546\u8ac7\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u30b9\u30ad\u30eb\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u73fe\u5834\u3067\u5373\u5b9f\u8df5\u3067\u304d\u308b\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002AI\u6642\u4ee3\u306e\u4eca\u3001\u5f93\u6765\u306e\u624b\u6cd5\u3068\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u306e\u6210\u679c\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u3092\u5f37\u5316\u3059\u308b<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u77ac\u6642\u306b\u7279\u5b9a\u3057\u3001AI\u304c\u6700\u9069\u306a\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n<h2 class=\"wp-block-heading\">\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u306e\u57fa\u672c\uff1a\u306a\u305c\u4f53\u7cfb\u7684\u306a\u5b66\u7fd2\u304c\u5fc5\u8981\u304b<\/h2>\n<p>\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u3068\u306f\u3001\u9867\u5ba2\u306e\u5fc3\u7406\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u308b\u305f\u3081\u306e\u300c\u6280\u8853\u300d\u306e\u7dcf\u79f0\u3067\u3059\u3002\u52d8\u3084\u7d4c\u9a13\u306b\u983c\u308b\u3060\u3051\u3067\u306f\u3001\u6210\u679c\u304c\u5b89\u5b9a\u3057\u307e\u305b\u3093\u3002\u4f53\u7cfb\u7684\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3092\u8eab\u306b\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u55b6\u696d\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>BtoB\u55b6\u696d\u3067\u306f\u7279\u306b\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u8907\u6570\u5b58\u5728\u3057\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3082\u8907\u96d1\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306e\u7d44\u7e54\u69cb\u9020\u3084\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u3001\u6226\u7565\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/s.gbase.ai\/blog\/sales-skills\/\" target=\"_blank\" rel=\"noopener\">\u55b6\u696d\u30b9\u30ad\u30eb<\/a>\u3092\u4f53\u7cfb\u7684\u306b\u78e8\u304f\u3053\u3068\u304c\u3001\u30c8\u30c3\u30d7\u30bb\u30fc\u30eb\u30b9\u3078\u306e\u8fd1\u9053\u3067\u3059\u3002<\/p>\n<p>\u73fe\u4ee3\u306e\u55b6\u696d\u3067\u306f\u3001\u611f\u899a\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3060\u3051\u3067\u306a\u304f<a href=\"https:\/\/s.gbase.ai\/blog\/data-driven-sales\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d<\/a>\u306e\u8996\u70b9\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u5185\u5bb9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u7d04\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u306e\u6bd4\u8f03\u8868\uff5c\u30a2\u30d7\u30ed\u30fc\u30c1\u5225\u306e\u7279\u5fb4\u3068\u9078\u3073\u65b9\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-eigyo-technique-guide-1.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u30d2\u30a2\u30ea\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af\uff1a\u9867\u5ba2\u306e\u771f\u306e\u30cb\u30fc\u30ba\u3092\u5f15\u304d\u51fa\u3059<\/h2>\n<p>\u512a\u308c\u305f\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u306e\u4e2d\u3067\u3082\u3001\u6700\u3082\u91cd\u8981\u306a\u306e\u304c\u30d2\u30a2\u30ea\u30f3\u30b0\u3067\u3059\u3002\u591a\u304f\u306e\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u304c\u300c\u8a71\u3059\u300d\u3053\u3068\u306b\u6ce8\u529b\u3057\u304c\u3061\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u300c\u8074\u304f\u300d\u529b\u3053\u305d\u304c\u5546\u8ac7\u3092\u6c7a\u5b9a\u3065\u3051\u307e\u3059\u3002<\/p>\n<p><strong>SPIN\u8a71\u6cd5<\/strong>\u306f\u30d2\u30a2\u30ea\u30f3\u30b0\u306e\u4ee3\u8868\u7684\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br \/>\n&#8211; <strong>S\uff08Situation\uff09<\/strong>\uff1a\u9867\u5ba2\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u8cea\u554f<br \/>\n&#8211; <strong>P\uff08Problem\uff09<\/strong>\uff1a\u9867\u5ba2\u304c\u62b1\u3048\u308b\u554f\u984c\u3092\u5f15\u304d\u51fa\u3059\u8cea\u554f<br \/>\n&#8211; <strong>I\uff08Implication\uff09<\/strong>\uff1a\u554f\u984c\u304c\u653e\u7f6e\u3055\u308c\u305f\u5834\u5408\u306e\u5f71\u97ff\u3092\u6398\u308a\u4e0b\u3052\u308b\u8cea\u554f<br \/>\n&#8211; <strong>N\uff08Need-payoff\uff09<\/strong>\uff1a\u89e3\u6c7a\u7b56\u306e\u4fa1\u5024\u3092\u9867\u5ba2\u81ea\u8eab\u306b\u6c17\u3065\u304b\u305b\u308b\u8cea\u554f<\/p>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/sales-hearing\/\" target=\"_blank\" rel=\"noopener\">\u30d2\u30a2\u30ea\u30f3\u30b0\u6280\u8853<\/a>\u3092\u78e8\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3057\u3001\u3088\u308a\u6df1\u3044\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3068\u30af\u30ed\u30fc\u30ba\u30c9\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3092\u4f7f\u3044\u5206\u3051\u3001\u4f1a\u8a71\u306e\u6d41\u308c\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u30bb\u30fc\u30eb\u30b9\u30c8\u30fc\u30af\uff1a\u523a\u3055\u308b\u8a00\u8449\u306e\u9078\u3073\u65b9<\/h2>\n<p>\u5546\u8ac7\u3067\u306e\u8a00\u8449\u9078\u3073\u306f\u3001\u6210\u7d04\u7387\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u52b9\u679c\u7684\u306a<a href=\"https:\/\/s.gbase.ai\/blog\/sales-talk-guide\/\" target=\"_blank\" rel=\"noopener\">\u30bb\u30fc\u30eb\u30b9\u30c8\u30fc\u30af<\/a>\u306b\u306f\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u8a34\u6c42<\/strong>\uff1a\u6a5f\u80fd\uff08Feature\uff09\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u5f97\u3089\u308c\u308b\u5229\u76ca\uff08Benefit\uff09\u3092\u4e2d\u5fc3\u306b\u8a71\u3057\u307e\u3059\u3002\u300c\u3053\u306e\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u300d\u3067\u306f\u306a\u304f\u300c\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u3042\u306a\u305f\u306e\u696d\u52d9\u304c\u3069\u3046\u6539\u5584\u3055\u308c\u308b\u304b\u300d\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n<p><strong>\u6570\u5b57\u306e\u6d3b\u7528<\/strong>\uff1a\u300c\u58f2\u4e0a\u304c\u4e0a\u304c\u308a\u307e\u3059\u300d\u3088\u308a\u300c\u5e73\u574730%\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u300d\u306e\u65b9\u304c\u8aac\u5f97\u529b\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u6570\u5b57\u306f\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<p><strong>\u793e\u4f1a\u7684\u8a3c\u660e<\/strong>\uff1a\u300c\u540c\u696d\u4ed6\u793e\u306eA\u793e\u69d8\u3067\u3082\u540c\u69d8\u306e\u8ab2\u984c\u304c\u3042\u308a\u3001\u5c0e\u5165\u5f8c\u306b\u52b9\u679c\u3092\u4e0a\u3052\u307e\u3057\u305f\u300d\u3068\u3044\u3046\u5f62\u3067\u3001\u985e\u4f3c\u4e8b\u4f8b\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u8cfc\u8cb7\u5fc3\u7406\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u7dca\u6025\u6027\u306e\u6f14\u51fa<\/strong>\uff1a\u300c\u4eca\u6708\u672b\u307e\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4fa1\u683c\u300d\u300c\u5148\u7740\u3007\u793e\u9650\u5b9a\u300d\u306a\u3069\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u7dca\u6025\u6027\u3092\u793a\u3059\u3053\u3068\u3082\u6709\u52b9\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u306e\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\uff5c5\u3064\u306e\u624b\u9806\u3067\u6210\u679c\u3092\u51fa\u3059\u65b9\u6cd5\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-eigyo-technique-guide-2.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af\uff1a\u5546\u8ac7\u3092\u6c7a\u3081\u308b\u77ac\u9593\u306e\u6226\u7565<\/h2>\n<p>\u591a\u304f\u306e\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u304c\u82e6\u624b\u3068\u3059\u308b\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3002\u5b9f\u306f\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u65b9\u6cd5\u3067\u884c\u3048\u3070\u3001\u9867\u5ba2\u306b\u4e0d\u5feb\u611f\u3092\u4e0e\u3048\u305a\u306b\u81ea\u7136\u306a\u5f62\u3067\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/shoudan-guide\/\" target=\"_blank\" rel=\"noopener\">\u5546\u8ac7\u306e\u9032\u3081\u65b9<\/a>\u306b\u304a\u3044\u3066\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u306f\u6e96\u5099\u6bb5\u968e\u304b\u3089\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5546\u8ac7\u306e\u5e8f\u76e4\u304b\u3089\u300c\u4eee\u6c7a\u3081\u300d\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u3044\u3001\u5c0f\u3055\u306aYes\u3092\u7a4d\u307f\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u624b\u6cd5<\/th>\n<th>\u7279\u5fb4<\/th>\n<th>\u9069\u3057\u305f\u5834\u9762<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9078\u629e\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n<td>\u300cA\u3068B\u3069\u3061\u3089\u304c\u3088\u3044\u3067\u3059\u304b\uff1f\u300d\u3068\u9078\u629e\u80a2\u3092\u63d0\u793a<\/td>\n<td>\u8ff7\u3063\u3066\u3044\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>\u4eee\u5b9a\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n<td>\u300c\u3054\u5229\u7528\u958b\u59cb\u306f\u6765\u6708\u3067\u3088\u3044\u3067\u3059\u304b\uff1f\u300d\u3068\u524d\u63d0\u3067\u8a71\u3059<\/td>\n<td>\u610f\u6b32\u304c\u9ad8\u3044\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>\u30b5\u30de\u30ea\u30fc\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n<td>\u5408\u610f\u3057\u305f\u30e1\u30ea\u30c3\u30c8\u3092\u6574\u7406\u3057\u3066\u304b\u3089Yes\u3092\u6c42\u3081\u308b<\/td>\n<td>\u8907\u6570\u8ab2\u984c\u304c\u3042\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>\u7dca\u6025\u6027\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n<td>\u300c\u4eca\u6c7a\u3081\u306a\u3044\u3068\u3007\u3007\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u300d\u3068\u4f1d\u3048\u308b<\/td>\n<td>\u6c7a\u65ad\u3092\u5148\u5ef6\u3070\u3057\u306b\u3059\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c\u4e09\u8005\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n<td>\u300c\u540c\u696d\u306e\u3007\u3007\u793e\u69d8\u3082\u540c\u3058\u5224\u65ad\u3092\u3055\u308c\u307e\u3057\u305f\u300d\u3068\u4f1d\u3048\u308b<\/td>\n<td>\u4e0d\u5b89\u304c\u5f37\u3044\u9867\u5ba2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">\u53cd\u8ad6\u51e6\u7406\u30c6\u30af\u30cb\u30c3\u30af\uff1aNo\u3092\u4e57\u308a\u8d8a\u3048\u308b\u6280\u8853<\/h2>\n<p>\u9867\u5ba2\u304b\u3089\u306e\u53cd\u8ad6\u306f\u3001\u5546\u8ac7\u306e\u5931\u6557\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u8cfc\u8cb7\u610f\u6b32\u306e\u30b5\u30a4\u30f3\u3067\u3059\u3002\u9069\u5207\u306a\u53cd\u8ad6\u51e6\u7406\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u3048\u3070\u3001\u53cd\u8ad6\u3092\u5546\u8ac7\u7d99\u7d9a\u306e\u30c1\u30e3\u30f3\u30b9\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>LAER\u6cd5<\/strong>\uff08Listen, Acknowledge, Explore, Respond\uff09\u306f\u53cd\u8ad6\u51e6\u7406\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u307e\u305a\u76f8\u624b\u306e\u53cd\u8ad6\u3092\u3057\u3063\u304b\u308a\u8074\u304d\uff08Listen\uff09\u3001\u5171\u611f\u3092\u793a\u3057\uff08Acknowledge\uff09\u3001\u80cc\u666f\u306b\u3042\u308b\u771f\u306e\u61f8\u5ff5\u3092\u63a2\u308a\uff08Explore\uff09\u3001\u305d\u306e\u3046\u3048\u3067\u9069\u5207\u306a\u56de\u7b54\u3092\u3059\u308b\uff08Respond\uff09\u3068\u3044\u3046\u6d41\u308c\u3067\u3059\u3002<\/p>\n<p>\u3088\u304f\u3042\u308b\u53cd\u8ad6\u3068\u305d\u306e\u5bfe\u51e6\u6cd5\uff1a<br \/>\n&#8211; <strong>\u300c\u4fa1\u683c\u304c\u9ad8\u3044\u300d<\/strong>\u2192 ROI\u3092\u793a\u3059\u3001\u652f\u6255\u3044\u6761\u4ef6\u3092\u67d4\u8edf\u306b\u3059\u308b<br \/>\n&#8211; <strong>\u300c\u4eca\u306f\u5fc5\u8981\u306a\u3044\u300d<\/strong>\u2192 \u73fe\u72b6\u306e\u8ab2\u984c\u30b3\u30b9\u30c8\u3092\u53ef\u8996\u5316\u3059\u308b<br \/>\n&#8211; <strong>\u300c\u7af6\u5408\u4ed6\u793e\u3092\u691c\u8a0e\u4e2d\u300d<\/strong>\u2192 \u81ea\u793e\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u63d0\u793a\u3059\u308b<br \/>\n&#8211; <strong>\u300c\u4e0a\u53f8\u3068\u76f8\u8ac7\u3059\u308b\u300d<\/strong>\u2192 \u6c7a\u88c1\u8005\u3068\u76f4\u63a5\u8a71\u3059\u6a5f\u4f1a\u3092\u6c42\u3081\u308b<\/p>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u898b\u8fbc\u307f\u5ba2\u3092\u81ea\u52d5\u767a\u6398\u3059\u308b<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u6700\u9069\u306a\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u3092\u9069\u7528\u3059\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u81ea\u52d5\u3067\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n<h2 class=\"wp-block-heading\">\u95a2\u4fc2\u69cb\u7bc9\u30c6\u30af\u30cb\u30c3\u30af\uff1a\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u7bc9\u304f\u65b9\u6cd5<\/h2>\n<p>\u4e00\u5ea6\u306e\u5546\u8ac7\u3067\u5951\u7d04\u3092\u53d6\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u304c\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u6700\u3082\u91cd\u8981\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u304c\u6df1\u307e\u308c\u3070\u3001\u7d99\u7d9a\u53d7\u6ce8\u3084\u7d39\u4ecb\u55b6\u696d\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30df\u30e9\u30fc\u30ea\u30f3\u30b0<\/strong>\uff1a\u9867\u5ba2\u306e\u8a71\u3057\u65b9\u3084\u59ff\u52e2\u3092\u81ea\u7136\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u6f5c\u5728\u7684\u306a\u89aa\u8fd1\u611f\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u8fd4\u5831\u6027\u306e\u539f\u7406<\/strong>\uff1a\u307e\u305a\u81ea\u5206\u304b\u3089\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3082\u4f55\u304b\u3092\u8fd4\u3057\u305f\u3044\u3068\u3044\u3046\u5fc3\u7406\u304c\u50cd\u304d\u307e\u3059\u3002\u60c5\u5831\u63d0\u4f9b\u3084\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u306e\u5171\u6709\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p><strong>\u5b9a\u671f\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7<\/strong>\uff1a\u5546\u8ac7\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u300c\u3053\u306e\u55b6\u696d\u306f\u4fe1\u983c\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u5370\u8c61\u3092\u4e0e\u3048\u307e\u3059\u3002<a href=\"https:\/\/s.gbase.ai\/blog\/intent-sales-guide\/\" target=\"_blank\" rel=\"noopener\">\u30a4\u30f3\u30c6\u30f3\u30c8\u30bb\u30fc\u30eb\u30b9<\/a>\u306e\u8003\u3048\u65b9\u3092\u53d6\u308a\u5165\u308c\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30b7\u30b0\u30ca\u30eb\u3092\u5bdf\u77e5\u3057\u3066\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30b3\u30f3\u30bf\u30af\u30c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2 class=\"wp-block-heading\">AI\u3092\u6d3b\u7528\u3057\u305f\u6b21\u4e16\u4ee3\u306e\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af<\/h2>\n<p>\u73fe\u4ee3\u306e\u55b6\u696d\u3067\u306f\u3001AI\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30c6\u30af\u30cb\u30c3\u30af\u304c\u6025\u901f\u306b\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/s.gbase.ai\/blog\/what-is-top-sales\/\" target=\"_blank\" rel=\"noopener\">\u30c8\u30c3\u30d7\u30bb\u30fc\u30eb\u30b9<\/a>\u306e\u591a\u304f\u304c\u3001AI\u3092\u6d3b\u7528\u3057\u3066\u52b9\u7387\u3092\u4e0a\u3052\u306a\u304c\u3089\u3001\u4eba\u9593\u306a\u3089\u3067\u306f\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u6ce8\u529b\u3059\u308b\u30b9\u30bf\u30a4\u30eb\u306b\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>GBase GTM\u306a\u3069\u306eAI\u55b6\u696d\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\uff1a<br \/>\n&#8211; \u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u4e8b\u524d\u8abf\u67fb\u3092\u5927\u5e45\u306b\u52b9\u7387\u5316<br \/>\n&#8211; \u4f01\u696d\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u6587\u3092\u81ea\u52d5\u751f\u6210<br \/>\n&#8211; \u5546\u8ac7\u5c65\u6b74\u3084\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u6700\u9069\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u63d0\u6848<br \/>\n&#8211; \u53d7\u6ce8\u78ba\u5ea6\u3092AI\u304c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u512a\u5148\u9806\u4f4d\u3092\u81ea\u52d5\u8a2d\u5b9a<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"GBase GTM\u306eAI\u4f01\u696d\u691c\u7d22\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\uff5c\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/cover-sales-hearing.png\" \/><\/figure>\n<p>AI\u306b\u3088\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306b\u3088\u308a\u3001\u3069\u306e\u9867\u5ba2\u306b\u3069\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3092\u3044\u3064\u9069\u7528\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u55b6\u696d\u6d3b\u52d5\u5168\u4f53\u306e\u8cea\u3068\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u6bd4\u8f03\u8868\uff1a\u5834\u9762\u5225\u304a\u3059\u3059\u3081\u624b\u6cd5<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u5546\u8ac7\u30d5\u30a7\u30fc\u30ba<\/th>\n<th>\u63a8\u5968\u30c6\u30af\u30cb\u30c3\u30af<\/th>\n<th>\u30dd\u30a4\u30f3\u30c8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30a2\u30d7\u30ed\u30fc\u30c1<\/td>\n<td>FABE\u6cd5\u3001\u793e\u4f1a\u7684\u8a3c\u660e<\/td>\n<td>\u8208\u5473\u3092\u5f15\u304f\u4e00\u8a00\u3092\u6e96\u5099<\/td>\n<\/tr>\n<tr>\n<td>\u30d2\u30a2\u30ea\u30f3\u30b0<\/td>\n<td>SPIN\u8a71\u6cd5\u3001\u30aa\u30fc\u30d7\u30f3\u30af\u30a8\u30b9\u30c1\u30e7\u30f3<\/td>\n<td>\u8cea\u554f\u3067\u8ab2\u984c\u3092\u5f15\u304d\u51fa\u3059<\/td>\n<\/tr>\n<tr>\n<td>\u30d7\u30ec\u30bc\u30f3<\/td>\n<td>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u8a34\u6c42\u3001\u6570\u5b57\u6d3b\u7528<\/td>\n<td>\u9867\u5ba2\u8996\u70b9\u3067\u4fa1\u5024\u3092\u8a9e\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u53cd\u8ad6\u51e6\u7406<\/td>\n<td>LAER\u6cd5\u3001\u30d6\u30fc\u30e1\u30e9\u30f3\u6cd5<\/td>\n<td>\u53cd\u8ad6\u3092\u60c5\u5831\u53ce\u96c6\u306e\u6a5f\u4f1a\u306b<\/td>\n<\/tr>\n<tr>\n<td>\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n<td>\u9078\u629e\u6cd5\u3001\u4eee\u5b9a\u6cd5\u3001\u7dca\u6025\u6027<\/td>\n<td>\u5c0f\u3055\u306aYes\u3092\u7a4d\u307f\u91cd\u306d\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7<\/td>\n<td>\u8fd4\u5831\u6027\u306e\u539f\u7406\u3001\u5b9a\u671f\u63a5\u89e6<\/td>\n<td>\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u63d0\u4f9b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n<p><strong>Q1. \u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u306f\u3069\u3046\u3084\u3063\u3066\u8eab\u306b\u3064\u3051\u308b\u306e\u304c\u4e00\u756a\u52b9\u679c\u7684\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u7406\u8ad6\u3092\u5b66\u3093\u3060\u5f8c\u3001\u5b9f\u969b\u306e\u5546\u8ac7\u3067\u5b9f\u8df5\u3057\u3001\u632f\u308a\u8fd4\u308a\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u9332\u97f3\u3084\u540c\u884c\u55b6\u696d\u3067\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p><strong>Q2. \u5f37\u5f15\u306a\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u306f\u9006\u52b9\u679c\u306b\u306a\u308a\u307e\u305b\u3093\u304b\uff1f<\/strong><br \/>\nA. \u306f\u3044\u3001\u9867\u5ba2\u306b\u4e0d\u5feb\u611f\u3092\u4e0e\u3048\u308b\u5f37\u5f15\u306a\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u306f\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u640d\u306a\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e\u30da\u30fc\u30b9\u3092\u5c0a\u91cd\u3057\u306a\u304c\u3089\u3001\u81ea\u7136\u306a\u5f62\u3067Yes\u3092\u5f15\u304d\u51fa\u3059\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>Q3. \u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u3063\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u305a\u306b\u5546\u8ac7\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f55\u5ea6\u3082\u7df4\u7fd2\u3057\u3066\u4f53\u5f97\u3057\u3001\u7121\u610f\u8b58\u306b\u4f7f\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u305f\u3001\u30c6\u30af\u30cb\u30c3\u30af\u3088\u308a\u3082\u9867\u5ba2\u3078\u306e\u7d14\u7c8b\u306a\u95a2\u5fc3\u3092\u6301\u3064\u3053\u3068\u304c\u81ea\u7136\u3055\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><strong>Q4. \u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u3067\u3082\u540c\u3058\u30c6\u30af\u30cb\u30c3\u30af\u306f\u6709\u52b9\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u57fa\u672c\u7684\u306a\u30c6\u30af\u30cb\u30c3\u30af\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u3067\u3082\u6709\u52b9\u3067\u3059\u304c\u3001\u30df\u30e9\u30fc\u30ea\u30f3\u30b0\u3084\u975e\u8a00\u8a9e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u5236\u9650\u3055\u308c\u307e\u3059\u3002\u753b\u9762\u5171\u6709\u3084\u8cc7\u6599\u6d3b\u7528\u3092\u5de5\u592b\u3057\u3001\u8a00\u8a9e\u7684\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3092\u3088\u308a\u610f\u8b58\u7684\u306b\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>Q5. AI\u6642\u4ee3\u306b\u4eba\u9593\u306e\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u306e\u4fa1\u5024\u306f\u306a\u304f\u306a\u308a\u307e\u3059\u304b\uff1f<\/strong><br \/>\nA. AI\u306f\u60c5\u5831\u53ce\u96c6\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u52b9\u7387\u5316\u3057\u307e\u3059\u304c\u3001\u6700\u7d42\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u3084\u611f\u60c5\u306b\u97ff\u304f\u63d0\u6848\u306f\u4eba\u9593\u306a\u3089\u3067\u306f\u3067\u3059\u3002AI\u3092\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u4eba\u9593\u7684\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3092\u78e8\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\uff5cGBase GTM\u3067\u89e3\u6c7a\u3067\u304d\u308b6\u3064\u306e\u30dd\u30a4\u30f3\u30c8\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-eigyo-technique-guide-3.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n<p>\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u306f\u3001\u4f53\u7cfb\u7684\u306b\u5b66\u3073\u3001\u5b9f\u8df5\u3092\u901a\u3058\u3066\u78e8\u3044\u3066\u3044\u304f\u3082\u306e\u3067\u3059\u3002\u30d2\u30a2\u30ea\u30f3\u30b0\u3001\u30bb\u30fc\u30eb\u30b9\u30c8\u30fc\u30af\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3001\u53cd\u8ad6\u51e6\u7406\u306a\u3069\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u5546\u8ac7\u306e\u6210\u529f\u7387\u306f\u5927\u304d\u304f\u5411\u4e0a\u3057\u307e\u3059\u3002\u307e\u305f\u3001AI\u55b6\u696d\u30c4\u30fc\u30eb\u3092\u3046\u307e\u304f\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30c6\u30af\u30cb\u30c3\u30af\u306e\u52b9\u679c\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305a\u306f\u81ea\u5206\u304c\u82e6\u624b\u3068\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u304b\u3089\u6539\u5584\u3092\u59cb\u3081\u3001\u7d99\u7d9a\u7684\u306a\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u3092\u6700\u5927\u5316\u3059\u308b<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u6700\u9ad8\u306e\u55b6\u696d\u30c6\u30af\u30cb\u30c3\u30af\u3092\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u3066\u5b9f\u8df5\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u55b6\u696d\u306b\u304a\u3044\u3066\u3001\u300c\u30c6\u30af\u30cb\u30c3\u30af\u300d\u3068\u3044 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[25,74,192,28,191],"class_list":["post-982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-guides","tag-btob","tag-74","tag-192","tag-28","tag-191"],"_links":{"self":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/comments?post=982"}],"version-history":[{"count":1,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/982\/revisions"}],"predecessor-version":[{"id":1081,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/982\/revisions\/1081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media\/1220"}],"wp:attachment":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media?parent=982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/categories?post=982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/tags?post=982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}