{"id":963,"date":"2026-06-25T14:31:00","date_gmt":"2026-06-25T05:31:00","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/?p=963"},"modified":"2026-07-01T02:00:34","modified_gmt":"2026-06-30T17:00:34","slug":"eigyo-bunseki-guide","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/eigyo-bunseki-guide\/","title":{"rendered":"\u55b6\u696d\u5206\u6790\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5cKPI\u8a2d\u5b9a\u304b\u3089AI\u6d3b\u7528\u307e\u3067\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u5206\u6790\u624b\u6cd5"},"content":{"rendered":"<p>\u55b6\u696d\u6d3b\u52d5\u3092\u30c7\u30fc\u30bf\u3067\u53ef\u8996\u5316\u3057\u3001\u79d1\u5b66\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u300c\u55b6\u696d\u5206\u6790\u300d\u306f\u3001\u73fe\u4ee3\u306eBtoB\u55b6\u696d\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u52d8\u3084\u7d4c\u9a13\u306b\u4f9d\u5b58\u3057\u3066\u3044\u305f\u6642\u4ee3\u304b\u3089\u8131\u5374\u3057\u3001\u6570\u5b57\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6210\u7d04\u7387\u306e\u5411\u4e0a\u3084\u5546\u8ac7\u30b5\u30a4\u30af\u30eb\u306e\u77ed\u7e2e\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u55b6\u696d\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5b9f\u8df5\u7684\u306aKPI\u8a2d\u5b9a\u3001AI\u6d3b\u7528\u306b\u3088\u308b\u9ad8\u5ea6\u306a\u5206\u6790\u624b\u6cd5\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u55b6\u696d\u5206\u6790\u3092\u81ea\u52d5\u5316\u3059\u308b<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u52d5\u5411\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d\u3092\u5b9f\u73fe\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n<h2 class=\"wp-block-heading\">\u55b6\u696d\u5206\u6790\u3068\u306f\uff1f\u57fa\u672c\u6982\u5ff5\u3092\u7406\u89e3\u3059\u308b<\/h2>\n<p>\u55b6\u696d\u5206\u6790\u3068\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6574\u7406\u30fb\u89e3\u91c8\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u5358\u306b\u6570\u5b57\u3092\u773a\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u306a\u305c\u305d\u306e\u7d50\u679c\u306b\u306a\u3063\u305f\u306e\u304b\u300d\u300c\u4f55\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u300d\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u672c\u8cea\u3067\u3059\u3002<\/p>\n<p>\u55b6\u696d\u5206\u6790\u306e\u5bfe\u8c61\u3068\u306a\u308b\u4e3b\u306a\u30c7\u30fc\u30bf\u306b\u306f\u3001\u30ea\u30fc\u30c9\u6570\u30fb\u5546\u8ac7\u6570\u30fb\u6210\u7d04\u6570\u30fb\u58f2\u4e0a\u984d\u30fb\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u9577\u30fb\u9867\u5ba2\u5358\u4fa1\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u306b\u304a\u3051\u308b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/data-driven-sales\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d<\/a>\u3092\u5b9f\u8df5\u3059\u308b\u3046\u3048\u3067\u3001\u5206\u6790\u306f\u571f\u53f0\u3068\u306a\u308b\u6d3b\u52d5\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u306a\u3051\u308c\u3070\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3053\u3068\u3082\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u55b6\u696d \u5206\u6790\u306e\u6bd4\u8f03\u8868\uff5c\u30a2\u30d7\u30ed\u30fc\u30c1\u5225\u306e\u7279\u5fb4\u3068\u9078\u3073\u65b9\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-eigyo-bunseki-guide-1.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u55b6\u696d\u5206\u6790\u3067\u8a2d\u5b9a\u3059\u3079\u304d\u4e3b\u8981KPI<\/h2>\n<p>\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u5206\u6790\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u95c7\u96f2\u306b\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3066\u3082\u610f\u5473\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u9023\u52d5\u3057\u305f\u6307\u6a19\u3092\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u6d3b\u52d5\u91cfKPI<\/strong><br \/>\n&#8211; \u30c6\u30ec\u30a2\u30dd\u67b6\u96fb\u6570\u30fb\u63a5\u7d9a\u7387\u30fb\u30a2\u30dd\u53d6\u5f97\u7387<br \/>\n&#8211; \u30e1\u30fc\u30eb\u9001\u4fe1\u6570\u30fb\u958b\u5c01\u7387\u30fb\u8fd4\u4fe1\u7387<br \/>\n&#8211; \u8a2a\u554f\u4ef6\u6570\u30fb\u63d0\u6848\u66f8\u63d0\u51fa\u6570<\/p>\n<p><strong>\u6210\u679cKPI<\/strong><br \/>\n&#8211; \u5546\u8ac7\u5316\u7387\uff08\u30ea\u30fc\u30c9\u2192\u5546\u8ac7\uff09<br \/>\n&#8211; \u6210\u7d04\u7387\uff08\u5546\u8ac7\u2192\u53d7\u6ce8\uff09<br \/>\n&#8211; \u5e73\u5747\u5546\u8ac7\u30b5\u30a4\u30af\u30eb\u65e5\u6570<br \/>\n&#8211; \u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\u30fbLTV<\/p>\n<p><strong>\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3KPI<\/strong><br \/>\n&#8211; \u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u7dcf\u984d<br \/>\n&#8211; \u30b9\u30c6\u30fc\u30b8\u5225\u6ede\u7559\u65e5\u6570<br \/>\n&#8211; \u6d41\u5931\u7387\u30fb\u6d41\u5931\u7406\u7531<\/p>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/funnel-guide\/\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30cd\u30eb<\/a>\u306e\u5404\u6bb5\u968e\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u3053\u306b\u554f\u984c\u304c\u3042\u308b\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u55b6\u696d\u5206\u6790\u306e\u4e3b\u8981\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u5206\u6790<\/h3>\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3001\u30ea\u30fc\u30c9\u304c\u53d7\u6ce8\u306b\u81f3\u308b\u307e\u3067\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u8ee2\u63db\u7387\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u3069\u306e\u30b9\u30c6\u30fc\u30b8\u3067\u5927\u91cf\u306b\u5931\u6ce8\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u5148\u7684\u306b\u6539\u5584\u3059\u3079\u304d\u7b87\u6240\u304c\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/h3>\n<p>\u540c\u6642\u671f\u306b\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u6642\u7cfb\u5217\u3067\u306e\u52d5\u5411\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u5b63\u7bc0\u6027\u306e\u5f71\u97ff\u3084\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u8a55\u4fa1\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">Win\/Loss\u5206\u6790<\/h3>\n<p>\u53d7\u6ce8\u6848\u4ef6\u3068\u5931\u6ce8\u6848\u4ef6\u3092\u6bd4\u8f03\u3057\u3001\u6210\u529f\u30fb\u5931\u6557\u306e\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u3088\u304f\u3042\u308b\u5931\u6ce8\u7406\u7531\uff08\u4fa1\u683c\u30fb\u6a5f\u80fd\u30fb\u7af6\u5408\u8ca0\u3051\u30fb\u30cb\u30fc\u30ba\u306a\u3057\uff09\u3092\u4f53\u7cfb\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30c8\u30fc\u30af\u306e\u6539\u5584\u3084\u88fd\u54c1\u958b\u767a\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u62c5\u5f53\u8005\u5225\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790<\/h3>\n<p>\u55b6\u696d\u62c5\u5f53\u8005\u3054\u3068\u306e\u6210\u7d04\u7387\u30fb\u6d3b\u52d5\u91cf\u30fb\u5546\u8ac7\u30b5\u30a4\u30af\u30eb\u3092\u6bd4\u8f03\u3057\u3001\u30c8\u30c3\u30d7\u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u7279\u5b9a\u3057\u3066\u7d44\u7e54\u5168\u4f53\u306b\u5c55\u958b\u3057\u307e\u3059\u3002<a href=\"https:\/\/s.gbase.ai\/blog\/sales-skills\/\" target=\"_blank\" rel=\"noopener\">\u55b6\u696d\u30b9\u30ad\u30eb<\/a>\u306e\u5747\u4e00\u5316\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u55b6\u696d \u5206\u6790\u306e\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\uff5c5\u3064\u306e\u624b\u9806\u3067\u6210\u679c\u3092\u51fa\u3059\u65b9\u6cd5\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-eigyo-bunseki-guide-2.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u55b6\u696d\u5206\u6790\u30c4\u30fc\u30eb\u306e\u7a2e\u985e\u3068\u9078\u3073\u65b9<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u30c4\u30fc\u30eb\u7a2e\u5225<\/th>\n<th>\u4e3b\u306a\u6a5f\u80fd<\/th>\n<th>\u5411\u3044\u3066\u3044\u308b\u898f\u6a21<\/th>\n<th>\u8cbb\u7528\u611f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SFA\uff08Sales Force Automation\uff09<\/td>\n<td>\u5546\u8ac7\u7ba1\u7406\u30fb\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u53ef\u8996\u5316<\/td>\n<td>\u4e2d\u301c\u5927\u4f01\u696d<\/td>\n<td>\u6708\u984d\u6570\u5343\u301c\u6570\u4e07\u5186\/\u30e6\u30fc\u30b6\u30fc<\/td>\n<\/tr>\n<tr>\n<td>CRM<\/td>\n<td>\u9867\u5ba2\u60c5\u5831\u7ba1\u7406\u30fb\u95a2\u4fc2\u6027\u8ffd\u8de1<\/td>\n<td>\u5168\u898f\u6a21<\/td>\n<td>\u6708\u984d\u6570\u5343\u301c\u6570\u4e07\u5186\/\u30e6\u30fc\u30b6\u30fc<\/td>\n<\/tr>\n<tr>\n<td>BI\uff08Business Intelligence\uff09\u30c4\u30fc\u30eb<\/td>\n<td>\u30c7\u30fc\u30bf\u7d71\u5408\u30fb\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4f5c\u6210<\/td>\n<td>\u4e2d\u301c\u5927\u4f01\u696d<\/td>\n<td>\u6708\u984d\u6570\u4e07\u301c\u6570\u5341\u4e07\u5186<\/td>\n<\/tr>\n<tr>\n<td>AI\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb<\/td>\n<td>\u4f01\u696d\u60c5\u5831\u53ce\u96c6\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u81ea\u52d5\u5316<\/td>\n<td>\u5168\u898f\u6a21<\/td>\n<td>\u6708\u984d\u6570\u4e07\u5186\u301c<\/td>\n<\/tr>\n<tr>\n<td>\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8<\/td>\n<td>\u624b\u52d5\u96c6\u8a08\u30fb\u7c21\u6613\u5206\u6790<\/td>\n<td>\u5c0f\u898f\u6a21\u30fb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7<\/td>\n<td>\u7121\u6599\u301c\u4f4e\u30b3\u30b9\u30c8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/sfa-hikaku-guide\/\" target=\"_blank\" rel=\"noopener\">SFA\u6bd4\u8f03<\/a>\u3092\u53c2\u8003\u306b\u3001\u81ea\u793e\u306e\u898f\u6a21\u30fb\u4e88\u7b97\u30fb\u76ee\u7684\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"GBase GTM\u306eAI\u4f01\u696d\u691c\u7d22\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\uff5c\u55b6\u696d\u5206\u6790\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/cover-sales-hearing.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">AI\u30fb\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u306a\u55b6\u696d\u5206\u6790<\/h2>\n<p>\u8fd1\u5e74\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u5206\u6790\u304c\u6025\u901f\u306b\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u96c6\u8a08\u30fb\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u8d85\u3048\u3001\u4e88\u6e2c\u30fb\u81ea\u52d5\u5316\u30fb\u500b\u5225\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u4e88\u6e2c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong><br \/>\n\u904e\u53bb\u306e\u5546\u8ac7\u30c7\u30fc\u30bf\u3092AI\u304c\u5b66\u7fd2\u3057\u3001\u65b0\u898f\u30ea\u30fc\u30c9\u306e\u53d7\u6ce8\u78ba\u7387\u3092\u30b9\u30b3\u30a2\u5316\u3057\u307e\u3059\u3002\u30b9\u30b3\u30a2\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5927\u304d\u304f\u5411\u4e0a\u3057\u307e\u3059\u3002<a href=\"https:\/\/s.gbase.ai\/blog\/intent-sales-guide\/\" target=\"_blank\" rel=\"noopener\">\u30a4\u30f3\u30c6\u30f3\u30c8\u30bb\u30fc\u30eb\u30b9<\/a>\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3055\u3089\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p><strong>\u5546\u8ac7\u9032\u6357\u4e88\u6e2c<\/strong><br \/>\n\u73fe\u5728\u306e\u5546\u8ac7\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u53d7\u6ce8\u30fb\u5931\u6ce8\u306e\u4e88\u6e2c\u3084\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u9867\u5ba2\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9<\/strong><br \/>\n\u4f01\u696d\u306e\u63a1\u7528\u60c5\u5831\u30fb\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fb\u8ca1\u52d9\u30c7\u30fc\u30bf\u306a\u3069\u3092\u81ea\u52d5\u53ce\u96c6\u3057\u3001\u4eca\u307e\u3055\u306b\u81ea\u793e\u88fd\u54c1\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u4f01\u696d\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>GBase GTM\u306eDeep Research\u6a5f\u80fd\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u8a73\u7d30\u60c5\u5831\u3092AI\u304c\u81ea\u52d5\u3067\u53ce\u96c6\u30fb\u6574\u7406\u3057\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u5206\u6790\u306b\u8cbb\u3084\u3059\u6642\u9593\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u55b6\u696d\u5206\u6790\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u3078<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001AI\u304c\u6700\u9069\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u81ea\u52d5\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u55b6\u696d\u6226\u7565\u3092\u4eca\u3059\u3050\u5b9f\u8df5\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n<h2 class=\"wp-block-heading\">\u55b6\u696d\u5206\u6790\u306e\u7d50\u679c\u3092\u6d3b\u7528\u3057\u305f\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/h2>\n<p>\u5206\u6790\u306f\u5b9f\u65bd\u3059\u308b\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>Plan\uff08\u8a08\u753b\uff09<\/strong>\uff1a\u5206\u6790\u304b\u3089\u4eee\u8aac\u3092\u7acb\u3066\u3001\u6539\u5584\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u3002\u4f8b\uff1a\u300c\u521d\u56de\u63d0\u6848\u304b\u30892\u6b21\u63d0\u6848\u307e\u3067\u306e\u671f\u9593\u304c\u9577\u3044\u2192\u63d0\u6848\u66f8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6a19\u6e96\u5316\u3059\u308b\u300d<\/p>\n<p><strong>Do\uff08\u5b9f\u884c\uff09<\/strong>\uff1a\u65bd\u7b56\u3092\u5b9f\u969b\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u7d44\u307f\u8fbc\u3080\u3002\u62c5\u5f53\u8005\u5168\u54e1\u306b\u5c55\u958b\u3057\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30bb\u30b9\u3092\u5b9a\u7740\u3055\u305b\u308b\u3002<\/p>\n<p><strong>Check\uff08\u78ba\u8a8d\uff09<\/strong>\uff1a\u65bd\u7b56\u5c0e\u5165\u5f8c\u306eKPI\u5909\u5316\u3092\u6e2c\u5b9a\u3059\u308b\u3002\u6bd4\u8f03\u5bfe\u8c61\u671f\u9593\u3092\u8a2d\u3051\u3001\u7d71\u8a08\u7684\u306b\u6709\u610f\u306a\u5dee\u304c\u3042\u308b\u304b\u3092\u691c\u8a3c\u3059\u308b\u3002<\/p>\n<p><strong>Act\uff08\u6539\u5584\uff09<\/strong>\uff1a\u52b9\u679c\u306e\u3042\u3063\u305f\u65bd\u7b56\u306f\u6a19\u6e96\u5316\u3057\u3001\u52b9\u679c\u306e\u306a\u304b\u3063\u305f\u65bd\u7b56\u306f\u539f\u56e0\u3092\u7279\u5b9a\u3057\u3066\u4fee\u6b63\u3059\u308b\u3002<\/p>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/shoudan-guide\/\" target=\"_blank\" rel=\"noopener\">\u5546\u8ac7\u306e\u9032\u3081\u65b9<\/a>\u306e\u6539\u5584\u306b\u3082\u3001\u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7d99\u7d9a\u7684\u306b\u9069\u7528\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u55b6\u696d\u5206\u6790\u306e\u5b9f\u8df5\uff1a\u30c7\u30fc\u30bf\u53ce\u96c6\u304b\u3089\u53ef\u8996\u5316\u307e\u3067<\/h2>\n<p>\u52b9\u679c\u7684\u306a\u55b6\u696d\u5206\u6790\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30b9\u30c6\u30c3\u30d71\uff1a\u30c7\u30fc\u30bf\u53ce\u96c6\u57fa\u76e4\u306e\u6574\u5099<\/strong><br \/>\nSFA\u3084CRM\u3092\u5c0e\u5165\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u307e\u3059\u3002\u62c5\u5f53\u8005\u304c\u65e5\u5e38\u696d\u52d9\u306e\u4e2d\u3067\u30c7\u30fc\u30bf\u3092\u5165\u529b\u3059\u308b\u7fd2\u6163\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u524d\u63d0\u3067\u3059\u3002<\/p>\n<p><strong>\u30b9\u30c6\u30c3\u30d72\uff1a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u69cb\u7bc9<\/strong><br \/>\nBI\u30c4\u30fc\u30eb\u3084SFA\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001KPI\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u78ba\u8a8d\u3067\u304d\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u9031\u6b21\u30fb\u6708\u6b21\u306e\u30ec\u30d3\u30e5\u30fc\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30b9\u30c6\u30c3\u30d73\uff1a\u5b9a\u671f\u30ec\u30d3\u30e5\u30fc\u306e\u5b9f\u65bd<\/strong><br \/>\n\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u62c5\u5f53\u8005\u304c\u5b9a\u671f\u7684\u306b\u6570\u5b57\u3092\u78ba\u8a8d\u3057\u3001\u554f\u984c\u306e\u65e9\u671f\u767a\u898b\u3068\u5bfe\u7b56\u7acb\u6848\u3092\u884c\u3044\u307e\u3059\u3002\u6570\u5b57\u3092\u8cac\u3081\u308b\u5834\u3067\u306f\u306a\u304f\u3001\u6539\u5584\u7b56\u3092\u8003\u3048\u308b\u5834\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>\u30b9\u30c6\u30c3\u30d74\uff1a\u5916\u90e8\u30c7\u30fc\u30bf\u3068\u306e\u7d71\u5408<\/strong><br \/>\n\u81ea\u793e\u306e\u55b6\u696d\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u5e02\u5834\u30c7\u30fc\u30bf\u30fb\u7af6\u5408\u60c5\u5831\u30fb\u9867\u5ba2\u4f01\u696d\u306e\u52d5\u5411\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"GBase GTM\u306eDeep Research\u4f01\u696d\u8abf\u67fb\u753b\u9762\uff5c\u55b6\u696d\u5206\u6790\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/gtm\u4f01\u696ddeep-research.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n<p><strong>Q1. \u55b6\u696d\u5206\u6790\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u6d3b\u52d5\u91cfKPI\u306f\u9031\u6b21\u3001\u6210\u679cKPI\u30fb\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3KPI\u306f\u6708\u6b21\u3067\u306e\u30ec\u30d3\u30e5\u30fc\u304c\u57fa\u672c\u3067\u3059\u3002\u56db\u534a\u671f\u3054\u3068\u306b\u3088\u308a\u6df1\u3044Win\/Loss\u5206\u6790\u3084\u6226\u7565\u306e\u898b\u76f4\u3057\u3092\u884c\u3046\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p><strong>Q2. \u5c0f\u898f\u6a21\u306a\u30c1\u30fc\u30e0\u3067\u3082\u55b6\u696d\u5206\u6790\u306f\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u306f\u3044\u3001\u3080\u3057\u308d\u5c0f\u898f\u6a21\u30c1\u30fc\u30e0\u307b\u3069\u4e00\u4eba\u3072\u3068\u308a\u306e\u6210\u679c\u304c\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u5206\u6790\u306b\u3088\u308b\u6539\u5584\u306e\u52b9\u679c\u304c\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u304b\u3089\u59cb\u3081\u3066\u3082\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><strong>Q3. \u55b6\u696d\u62c5\u5f53\u8005\u304c\u30c7\u30fc\u30bf\u3092\u6b63\u78ba\u306b\u5165\u529b\u3057\u3066\u304f\u308c\u307e\u305b\u3093\u3002\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u30c7\u30fc\u30bf\u5165\u529b\u306e\u76ee\u7684\u3068\u6d3b\u7528\u6cd5\u3092\u4e01\u5be7\u306b\u8aac\u660e\u3057\u3001\u5165\u529b\u304c\u62c5\u5f53\u8005\u81ea\u8eab\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308b\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002AI\u81ea\u52d5\u5165\u529b\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p><strong>Q4. \u6210\u7d04\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u6700\u521d\u306b\u6539\u5584\u3059\u3079\u304d\u6307\u6a19\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u307e\u305a\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u8ee2\u63db\u7387\u3092\u628a\u63e1\u3057\u3001\u6700\u3082\u8ee2\u63db\u7387\u304c\u4f4e\u3044\uff08=\u5931\u6ce8\u304c\u591a\u3044\uff09\u30b9\u30c6\u30fc\u30b8\u304b\u3089\u6539\u5584\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>Q5. GBase GTM\u306f\u55b6\u696d\u5206\u6790\u306b\u3069\u3046\u5f79\u7acb\u3061\u307e\u3059\u304b\uff1f<\/strong><br \/>\nA. GBase GTM\u306fAI\u306b\u3088\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u4f01\u696d\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u81ea\u52d5\u53ce\u96c6\u3001\u5546\u8ac7\u7ba1\u7406\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u3069\u306e\u4f01\u696d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u304b\u300d\u306e\u5206\u6790\u3092\u81ea\u52d5\u5316\u3057\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u5546\u8ac7\u306b\u96c6\u4e2d\u3067\u304d\u308b\u74b0\u5883\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u55b6\u696d \u5206\u6790\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\uff5cGBase GTM\u3067\u89e3\u6c7a\u3067\u304d\u308b6\u3064\u306e\u30dd\u30a4\u30f3\u30c8\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-eigyo-bunseki-guide-3.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n<p>\u55b6\u696d\u5206\u6790\u306f\u3001\u52d8\u3084\u7d4c\u9a13\u3060\u3051\u306b\u983c\u3063\u305f\u55b6\u696d\u304b\u3089\u8131\u5374\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u6b66\u5668\u3067\u3059\u3002\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u30fbWin\/Loss\u30fb\u62c5\u5f53\u8005\u5225\u306a\u3069\u306e\u591a\u89d2\u7684\u306a\u5206\u6790\u3092\u884c\u3044\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3067\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002AI\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5206\u6790\u306e\u7cbe\u5ea6\u3068\u52b9\u7387\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305a\u306f\u81ea\u793e\u306e\u73fe\u72b6\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u30011\u3064\u306eKPI\u304b\u3089\u5206\u6790\u3092\u59cb\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u4eca\u65e5\u304b\u3089\u55b6\u696d\u5206\u6790\u3092\u59cb\u3081\u308b<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u55b6\u696d\u6226\u7565\u3092\u5b9f\u73fe\u3002\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3067\u52b9\u679c\u3092\u4f53\u611f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u55b6\u696d\u6d3b\u52d5\u3092\u30c7\u30fc\u30bf\u3067\u53ef\u8996\u5316\u3057\u3001\u79d1\u5b66\u7684\u306b\u6539\u5584 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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