{"id":998,"date":"2026-06-04T17:22:00","date_gmt":"2026-06-04T08:22:00","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/?p=998"},"modified":"2026-06-05T02:25:11","modified_gmt":"2026-06-04T17:25:11","slug":"inbound-marketing-guide","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/inbound-marketing-guide\/","title":{"rendered":"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u5b8c\u5168\u30ac\u30a4\u30c9\uff5cSEO\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fbSNS\u306e\u5b9f\u8df5\u65b9\u6cd5"},"content":{"rendered":"

\u300c\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u306b\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u305f\u3044\u300d\u300c\u55b6\u696d\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u306a\u304c\u3089\u30ea\u30fc\u30c9\u3092\u5b89\u5b9a\u7372\u5f97\u3057\u305f\u3044\u300d\u2014\u2014\u305d\u3093\u306a\u76ee\u6a19\u3092\u6301\u3064BtoB\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6700\u3082\u91cd\u8981\u306a\u6226\u7565\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u6982\u5ff5\u30fb\u4e3b\u8981\u624b\u6cd5\uff08SEO\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fbSNS\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\uff09\u30fb\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3068\u306e\u9055\u3044\u30fb\u52b9\u679c\u6e2c\u5b9a\u30fb\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\n

GBase GTM\u3067\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3092\u5f37\u5316\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092AI\u304c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u512a\u5148\u5ea6\u4ed8\u3051\u3057\u3001\u5546\u8ac7\u5316\u3092\u52a0\u901f\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b<\/h2>\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u304c\u300c\u81ea\u3089\u60c5\u5831\u3092\u6c42\u3081\u3066\u3084\u3063\u3066\u304f\u308b\u300d\u72b6\u6cc1\u3092\u4f5c\u308a\u51fa\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30fbSEO\u30fbSNS\u306a\u3069\u3092\u901a\u3058\u3066\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u95a2\u5fc3\u3092\u6301\u3063\u305f\u6f5c\u5728\u9867\u5ba2\u3092\u5f15\u304d\u5bc4\u305b\u307e\u3059\u3002<\/p>\n

HubSpot\u304c\u63d0\u5531\u3057\u305f\u6982\u5ff5\u3067\u3001\u300cAttract\uff08\u60f9\u304d\u3064\u3051\u308b\uff09\u2192Engage\uff08\u95a2\u4fc2\u69cb\u7bc9\uff09\u2192Delight\uff08\u559c\u3070\u305b\u308b\uff09\u300d\u3068\u3044\u30463\u30b9\u30c6\u30fc\u30b8\u3067\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n

\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30c6\u30ec\u30a2\u30dd\u30fbDM\u30fb\u5e83\u544a\u306a\u3069\uff09\u304c\u300c\u5272\u308a\u8fbc\u3080\u300d\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306f\u300c\u5f15\u304d\u5bc4\u305b\u308b\u300d\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u53cd\u97ff\u55b6\u696d<\/a>\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3059\u308b\u6982\u5ff5\u3067\u3059\u3002<\/p>\n

\n\n\n\n\n\n\n\n\n\n
\u6bd4\u8f03\u9805\u76ee<\/th>\n\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<\/th>\n\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9<\/th>\n<\/tr>\n<\/thead>\n
\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u5411<\/td>\n\u9867\u5ba2\u304c\u6765\u308b\uff08Pull\uff09<\/td>\n\u3053\u3061\u3089\u304b\u3089\u884c\u304f\uff08Push\uff09<\/td>\n<\/tr>\n
\u30b3\u30b9\u30c8\u7279\u6027<\/td>\n\u521d\u671f\u30b3\u30b9\u30c8\u9ad8\u30fb\u9577\u671f\u7684\u306b\u4f4e\u4e0b<\/td>\n\u7d99\u7d9a\u7684\u306a\u30b3\u30b9\u30c8\u767a\u751f<\/td>\n<\/tr>\n
\u30ea\u30fc\u30c9\u8cea<\/td>\n\u9ad8\u3044\uff08\u95a2\u5fc3\u3092\u6301\u3063\u305f\u9867\u5ba2\uff09<\/td>\n\u4f4e\u3081\uff08\u3053\u3061\u3089\u304c\u9078\u5b9a\uff09<\/td>\n<\/tr>\n
\u5373\u52b9\u6027<\/td>\n\u4f4e\u3044\uff08\u8cc7\u7523\u5f62\u6210\u306b\u6642\u9593\u304c\u304b\u304b\u308b\uff09<\/td>\n\u9ad8\u3044\uff08\u3059\u3050\u5b9f\u884c\u53ef\u80fd\uff09<\/td>\n<\/tr>\n
\u6301\u7d9a\u6027<\/td>\n\u9ad8\u3044\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8907\u5229\u7684\u306b\u6a5f\u80fd\uff09<\/td>\n\u4f4e\u3044\uff08\u6b62\u3081\u308b\u3068\u52b9\u679c\u304c\u306a\u304f\u306a\u308b\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n
\"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<\/figure>\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u2460\uff1aSEO\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n

BtoB\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6839\u5e79\u3068\u306a\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n

SEO\u306e\u57fa\u672c<\/strong>
\n\u9867\u5ba2\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u6700\u9069\u5316\u3057\u3001\u691c\u7d22\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u3057\u3063\u304b\u308a\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u5225\u306e\u5f79\u5272<\/strong>
\n– \u30d6\u30ed\u30b0\u8a18\u4e8b\uff08SEO\uff09<\/strong>\uff1a\u8a8d\u77e5\u7372\u5f97\u30fb\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0
\n– \u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/a>\u30fb\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<\/strong>\uff1a\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u5c02\u9580\u6027\u306e\u8a3c\u660e
\n– \u52d5\u753b\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u30a2\u30fc\u30ab\u30a4\u30d6<\/strong>\uff1a\u6df1\u3044\u7406\u89e3\u4fc3\u9032\u30fb\u4fe1\u983c\u69cb\u7bc9
\n– \u4e8b\u4f8b\u30fb\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/strong>\uff1a\u8cfc\u8cb7\u691c\u8a0e\u306e\u5f8c\u62bc\u3057<\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u5b9f\u8df5\u306e\u30dd\u30a4\u30f3\u30c8<\/strong>
\n1. \u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u304c\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u67fb\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\uff09
\n2. \u9867\u5ba2\u306e\u8ab2\u984c\u30fb\u7591\u554f\u306b\u7b54\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210
\n3. \u5185\u90e8\u30ea\u30f3\u30af\u3067\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u306a\u3050
\n4. \u5b9a\u671f\u7684\u306a\u66f4\u65b0\u30fb\u30ea\u30e9\u30a4\u30c8\u3067\u54c1\u8cea\u3092\u7dad\u6301<\/p>\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u2461\uff1a\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc<\/h2>\n

\u30a6\u30a7\u30d3\u30ca\u30fc\u306fBtoB\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u7279\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n

\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u52b9\u679c<\/strong>
\n– \u53c2\u52a0\u8005\u304c\u660e\u78ba\u306a\u8ab2\u984c\u610f\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c9\u8cea\u304c\u9ad8\u3044
\n– 50\u301c90\u5206\u306e\u9577\u6642\u9593\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u5c02\u9580\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b
\n– \u9332\u753b\u3092\u30a2\u30fc\u30ab\u30a4\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u9577\u671f\u6d3b\u7528\u3067\u304d\u308b<\/p>\n

\u52b9\u679c\u7684\u306a\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u30c6\u30fc\u30de\u8a2d\u5b9a<\/strong>
\n– \u9867\u5ba2\u304c\u62b1\u3048\u308b\u5177\u4f53\u7684\u306a\u8ab2\u984c\u306e\u89e3\u6c7a\u65b9\u6cd5
\n– \u696d\u754c\u30c8\u30ec\u30f3\u30c9\u30fb\u6700\u65b0\u52d5\u5411
\n– \u4e8b\u4f8b\u7d39\u4ecb\u30fb\u6210\u529f\u30b9\u30c8\u30fc\u30ea\u30fc
\n– \u30c4\u30fc\u30eb\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528\u65b9\u6cd5\uff08\u30c7\u30e2\u542b\u3080\uff09<\/p>\n

\u30a6\u30a7\u30d3\u30ca\u30fc\u306eKPI<\/strong>
\n– \u767b\u9332\u8005\u6570\u30fb\u53c2\u52a0\u7387\uff08\u767b\u9332\u2192\u53c2\u52a0\u306e\u8ee2\u63db\u7387\uff09
\n– \u5e73\u5747\u8996\u8074\u6642\u9593
\n– \u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u7387
\n– \u30a6\u30a7\u30d3\u30ca\u30fc\u5f8c\u306eMQL\u8ee2\u63db\u7387<\/p>\n

\n

GBase GTM\u3067\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30ea\u30fc\u30c9\u3092\u5546\u8ac7\u5316\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306eAI\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u512a\u5148\u5ea6\u5224\u5b9a\u3067\u5546\u8ac7\u5316\u7387\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n

\"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<\/figure>\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u2462\uff1aSNS\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/h2>\n

BtoB\u306eSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001LinkedIn\u30fbTwitter\uff08X\uff09\u30fbYouTube\u304c\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/p>\n

LinkedIn\uff08BtoB\u306e\u6700\u91cd\u8981SNS\uff09<\/strong>
\n– \u4f1a\u793e\u30da\u30fc\u30b8\u3068\u30d1\u30fc\u30bd\u30ca\u30eb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u4e21\u65b9\u3092\u6d3b\u7528
\n– \u696d\u754c\u30a4\u30f3\u30b5\u30a4\u30c8\u30fb\u4e8b\u4f8b\u30fb\u8abf\u67fb\u7d50\u679c\u3092\u5b9a\u671f\u6295\u7a3f
\n– \u7d4c\u55b6\u8005\u30fb\u62c5\u5f53\u8005\u500b\u4eba\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3057\u3001\u4fe1\u983c\u3092\u91b8\u6210
\n– LinkedIn\u5e83\u544a\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u5f79\u8077\u30fb\u696d\u7a2e\u306b\u7cbe\u5bc6\u30ea\u30fc\u30c1<\/p>\n

Twitter\uff08X\uff09<\/strong>
\n– \u696d\u754c\u30cb\u30e5\u30fc\u30b9\u30fb\u30b7\u30e7\u30fc\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u767a\u4fe1
\n– \u601d\u60f3\u7684\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\uff08Thought Leadership\uff09\u306e\u78ba\u7acb
\n– \u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/p>\n

YouTube<\/strong>
\n– \u88fd\u54c1\u30c7\u30e2\u30fb\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u30fb\u4e8b\u4f8b\u52d5\u753b\u306e\u516c\u958b
\n– SEO\u3068\u9023\u52d5\u3057\u305f\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565
\n– \u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u30a2\u30fc\u30ab\u30a4\u30d6\u914d\u4fe1<\/p>\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u2463\uff1aLP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u3068CVO<\/h2>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u96c6\u5ba2\u3057\u305f\u5f8c\u3001\u30ea\u30fc\u30c9\u306b\u8ee2\u63db\u3055\u305b\u308b\u305f\u3081\u306eLP\u8a2d\u8a08\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u9069\u5316\uff08CVO\uff09\u306e\u30dd\u30a4\u30f3\u30c8<\/strong>
\n– \u30da\u30fc\u30b8\u306e\u76ee\u7684\u30921\u3064\u306b\u7d5e\u308b\uff08\u8907\u6570\u306eCTA\u3092\u7f6e\u304b\u306a\u3044\uff09
\n– \u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3067\u300c\u4fa1\u5024\u300d\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b
\n– \u30d5\u30a9\u30fc\u30e0\u306e\u9805\u76ee\u3092\u6700\u5c0f\u9650\u306b\u3059\u308b\uff08\u540d\u524d\u30fb\u4f1a\u793e\u30fb\u30e1\u30fc\u30eb\u306e3\u9805\u76ee\u304c\u57fa\u672c\uff09
\n– \u793e\u4f1a\u7684\u8a3c\u660e\uff08\u5c0e\u5165\u4f01\u696d\u6570\u30fb\u4e8b\u4f8b\u30fb\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\uff09\u3092\u6d3b\u7528
\n– AB\u30c6\u30b9\u30c8\u3067\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b<\/p>\n

\u30d5\u30a1\u30cd\u30eb<\/a>\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u3063\u305fLP\u3092\u7528\u610f\u3057\u3001\u7570\u306a\u308b\u30aa\u30d5\u30a1\u30fc\uff08\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fb\u30c7\u30e2\u30fb\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306a\u3069\uff09\u3067\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9aKPI<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n
\u30d5\u30a7\u30fc\u30ba<\/th>\nKPI<\/th>\n\u76ee\u5b89<\/th>\n<\/tr>\n<\/thead>\n
\u96c6\u5ba2<\/td>\n\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/td>\n\u524d\u6708\u6bd410\u301c20%\u5897<\/td>\n<\/tr>\n
\u7372\u5f97<\/td>\nCV\u7387\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/td>\nLP\u7d4c\u75312\u301c5%\u304c\u76ee\u5b89<\/td>\n<\/tr>\n
\u80b2\u6210<\/td>\n\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u30fbCTR<\/td>\n\u958b\u5c01\u738725\u301c35%\u3001CTR2\u301c5%<\/td>\n<\/tr>\n
\u5546\u8ac7\u5316<\/td>\nMQL\u2192SQL\u8ee2\u63db\u7387<\/td>\n20\u301c30%\u304c\u76ee\u5b89<\/td>\n<\/tr>\n
\u53d7\u6ce8<\/td>\n\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u7d4c\u7531CAC<\/td>\n\u5168\u4f53CAC\u306e60\u301c70%\u4ee5\u4e0b\u3092\u76ee\u6a19<\/td>\n<\/tr>\n
\u7d99\u7d9a<\/td>\n\u9867\u5ba2LTV\u30fb\u30c1\u30e3\u30fc\u30f3\u7387<\/td>\nLTV>CAC\u00d73\u304c\u7406\u60f3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d<\/a>\u306e\u8996\u70b9\u3067KPI\u3092\u9031\u6b21\u30fb\u6708\u6b21\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001PDCA\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u6226\u7565<\/h2>\n

\u73fe\u5728\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u300c\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u6226\u7565\u300d\u3067\u3059\u3002<\/p>\n

GBase GTM\u3092\u6d3b\u7528\u3057\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/p>\n

    \n
  1. \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u8a8d\u77e5\u30fb\u30ea\u30fc\u30c9\u3092\u7372\u5f97<\/strong>\uff1aSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u30fbSNS\u3067\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u308b<\/li>\n
  2. GBase GTM\u3067\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3092\u6700\u9069\u5316<\/strong>\uff1a\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3067\u53cd\u5fdc\u306e\u306a\u304b\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u3082AI\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3067\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n
  3. \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u512a\u5148\u5ea6\u3092\u7ba1\u7406<\/strong>\uff1a\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30fb\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u53cc\u65b9\u306e\u30ea\u30fc\u30c9\u3092AI\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u8a55\u4fa1<\/li>\n
  4. \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/a>\u304c\u9ad8\u30b9\u30b3\u30a2\u30ea\u30fc\u30c9\u306b\u30b3\u30fc\u30eb<\/strong>\uff1a\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u826f\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u5546\u8ac7\u5316\u7387\u3092\u6700\u5927\u5316<\/li>\n<\/ol>\n
    \"GBase<\/figure>\n

    \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7<\/h2>\n

    \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u969b\u306e\u63a8\u5968\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n\n
    \u30b9\u30c6\u30c3\u30d7<\/th>\n\u5185\u5bb9<\/th>\n\u671f\u9593\u76ee\u5b89<\/th>\n<\/tr>\n<\/thead>\n
    Step1<\/td>\n\u30da\u30eb\u30bd\u30ca\u30fbICP\u5b9a\u7fa9\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb<\/td>\n1\u301c2\u9031\u9593<\/td>\n<\/tr>\n
    Step2<\/td>\nWeb\u30b5\u30a4\u30c8\u30fb\u30d6\u30ed\u30b0\u74b0\u5883\u6574\u5099<\/td>\n2\u301c4\u9031\u9593<\/td>\n<\/tr>\n
    Step3<\/td>\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u4f5c\u6210\u30fb\u8a18\u4e8b\u91cf\u7523<\/td>\n\u7d99\u7d9a<\/td>\n<\/tr>\n
    Step4<\/td>\nLP\u30fb\u30d5\u30a9\u30fc\u30e0\u30fb\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u8a2d\u8a08<\/td>\n1\u301c2\u9031\u9593<\/td>\n<\/tr>\n
    Step5<\/td>\n\u30e1\u30fc\u30eb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30fc\u30b1\u30f3\u30b9\u8a2d\u8a08<\/td>\n2\u301c3\u9031\u9593<\/td>\n<\/tr>\n
    Step6<\/td>\n\u52b9\u679c\u6e2c\u5b9a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u69cb\u7bc9<\/td>\n1\u301c2\u9031\u9593<\/td>\n<\/tr>\n
    Step7<\/td>\nPDCA\u30b5\u30a4\u30af\u30eb\u958b\u59cb<\/td>\n\u6708\u6b21\u301c\u56db\u534a\u671f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

    \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u77ed\u671f\u3067\u306e\u5927\u304d\u306a\u6210\u679c\u3092\u671f\u5f85\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u30013\u301c6\u30f6\u6708\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u84c4\u7a4d\u671f\u9593\u3092\u7d4c\u3066\u30016\u301c12\u30f6\u6708\u5f8c\u306b\u5b89\u5b9a\u3057\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u30a8\u30f3\u30b8\u30f3\u306b\u306a\u308b\u3053\u3068\u3092\u76ee\u6a19\u306b\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n

    \"GBase<\/figure>\n

    FAQ<\/h2>\n

    Q1. \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fBtoC\u5411\u3051\u3067\u306f\u306a\u3044\u3067\u3059\u304b\uff1fBtoB\u3067\u3082\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/strong>
    \nBtoB\u3067\u3082\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u7279\u306bBtoB\u306f\u8cfc\u8cb7\u691c\u8a0e\u524d\u306e\u30ea\u30b5\u30fc\u30c1\u671f\u9593\u304c\u9577\u304f\u3001\u305d\u306e\u904e\u7a0b\u3067\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u5bfe\u3057\u3066\u4fe1\u983c\u3068\u95a2\u5fc3\u304c\u751f\u307e\u308c\u307e\u3059\u3002HubSpot\u30fbSalesforce\u306a\u3069\u4e16\u754c\u7684\u306aBtoB SaaS\u4f01\u696d\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

    Q2. \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u3069\u306e\u304f\u3089\u3044\u304b\u304b\u308a\u307e\u3059\u304b\uff1f<\/strong>
    \nSEO\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u6210\u679c\u304c\u51fa\u308b\u307e\u30673\u301c6\u30f6\u6708\u304b\u304b\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30a6\u30a7\u30d3\u30ca\u30fc\u30fbSNS\u306f\u6bd4\u8f03\u7684\u65e9\u304f\uff081\u301c2\u30f6\u6708\uff09\u53cd\u5fdc\u304c\u51fa\u59cb\u3081\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u7d99\u7d9a\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

    Q3. \u5c11\u4eba\u6570\u306e\u30c1\u30fc\u30e0\u3067\u3082\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5b9f\u65bd\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong>
    \n\u53ef\u80fd\u3067\u3059\u3002\u307e\u305aSEO\u30d6\u30ed\u30b0\uff08\u90311\u672c\uff09\uff0b\u30e1\u30eb\u30de\u30ac\uff08\u67082\u56de\uff09\u306e\u5c0f\u3055\u306a\u4ed5\u7d44\u307f\u304b\u3089\u59cb\u3081\u3001\u52b9\u679c\u304c\u51fa\u305f\u3089\u6295\u8cc7\u3092\u5897\u3084\u3059\u300c\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u300d\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002AI\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3084GBase GTM\u306e\u3088\u3046\u306aAI\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5c11\u4eba\u6570\u3067\u3082\u9ad8\u3044\u52b9\u679c\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n

    Q4. \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u4e88\u7b97\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/strong>
    \n\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8cbb\uff08\u670810\u301c50\u4e07\u5186\uff09\u30fb\u30c4\u30fc\u30eb\u8cbb\uff08MA\u30c4\u30fc\u30eb\u30fbCMS\u306a\u3069\uff1a\u67083\u301c20\u4e07\u5186\uff09\u30fb\u5e83\u544a\u8cbb\uff08\u30aa\u30d7\u30b7\u30e7\u30f3\uff09\u304c\u4e3b\u306a\u8cbb\u7528\u3067\u3059\u3002\u5c0f\u898f\u6a21\u304b\u3089\u3067\u3042\u308c\u3070\u670820\u301c30\u4e07\u5186\u7a0b\u5ea6\u304b\u3089\u59cb\u3081\u3089\u308c\u307e\u3059\u3002\u9577\u671f\u7684\u306b\u306f\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3088\u308a\u4f4e\u3044CPL\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n

    Q5. \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306f\u3069\u3046\u9055\u3044\u307e\u3059\u304b\uff1f<\/strong>
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    \"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<\/figure>\n

    \u307e\u3068\u3081<\/h2>\n

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    \n

    GBase GTM\u3067\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6700\u5927\u5316\u3059\u308b<\/h3>\n

    500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30ea\u30fc\u30c9\u306eAI\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u5546\u8ac7\u5316\u81ea\u52d5\u5316\u3092\u5b9f\u73fe\u3002\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n

    \u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u300c\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u306b\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u305f\u3044\u300d\u300c […]<\/p>\n","protected":false},"author":1,"featured_media":1742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[82,5,228,229,42],"class_list":["post-998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-guides","tag-btob","tag-seo","tag-228","tag-229","tag-42"],"_links":{"self":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":2,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/998\/revisions"}],"predecessor-version":[{"id":1382,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/998\/revisions\/1382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media\/1742"}],"wp:attachment":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}