{"id":959,"date":"2026-06-04T14:14:00","date_gmt":"2026-06-04T05:14:00","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/?p=959"},"modified":"2026-06-05T02:24:20","modified_gmt":"2026-06-04T17:24:20","slug":"customer-journey-btob","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/customer-journey-btob\/","title":{"rendered":"BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u8a2d\u8a08\u30fb\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30fb\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9"},"content":{"rendered":"

BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306fBtoC\u3068\u6bd4\u3079\u3066\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u4e0e\u3057\u3001\u691c\u8a0e\u671f\u9593\u304c\u6570\u30f6\u6708\u306b\u53ca\u3076\u3053\u3068\u3082\u73cd\u3057\u304f\u306a\u3044\u3002\u3053\u306e\u8907\u96d1\u306a\u8cfc\u8cb7\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u3092\u884c\u3046\u306e\u304c\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d\u3060\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306e\u7279\u5fb4\u30fb\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u8a2d\u8a08\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u30fbMA\/SFA\u3078\u306e\u843d\u3068\u3057\u8fbc\u307f\u65b9\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3059\u308b\u3002<\/p>\n

\n

GBase GTM\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u52a0\u901f\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u8cfc\u8cb7\u610f\u56f3\u306e\u3042\u308b\u4f01\u696d\u3092\u65e9\u671f\u306b\u7279\u5b9a\u3057\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n

BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1aBtoC\u3068\u306e\u9055\u3044<\/h2>\n

BtoB\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u304cBtoC\u3068\u6839\u672c\u7684\u306b\u7570\u306a\u308b\u70b9\u306f\u300c\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u300d\u3068\u300c\u9577\u3044\u691c\u8a0e\u671f\u9593\u300d\u306e2\u3064\u3060\u3002<\/p>\n

\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\uff08DMU\uff09<\/strong>
\nBtoB\u3067\u306f\u3001\u73fe\u5834\u62c5\u5f53\u8005\u30fb\u90e8\u9580\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u30fbIT\u90e8\u9580\u30fb\u7d4c\u55b6\u9663\u306a\u3069\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u8cfc\u8cb7\u306b\u95a2\u4e0e\u3059\u308b\u3002\u305d\u308c\u305e\u308c\u306e\u7acb\u5834\u3067\u95a2\u5fc3\u4e8b\u304c\u7570\u306a\u308a\u3001\u73fe\u5834\u306f\u300c\u4f7f\u3044\u3084\u3059\u3055\u300d\u3001\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u300cROI\u300d\u3001\u7d4c\u55b6\u9663\u306f\u300c\u6226\u7565\u7684\u6574\u5408\u6027\u300d\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n

\u9577\u3044\u691c\u8a0e\u671f\u9593\u3068\u8907\u6570\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/strong>
\nGartner\u306e\u8abf\u67fb\u3067\u306f\u3001BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u610f\u601d\u6c7a\u5b9a\u8005\u306f\u5e73\u57476\u301c10\u540d\u304c\u95a2\u4e0e\u3057\u3001\u60c5\u5831\u53ce\u96c6\u30c1\u30e3\u30cd\u30eb\u308212\u4ee5\u4e0a\u306b\u53ca\u3076\u3068\u3055\u308c\u308b\u30021\u56de\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u55b6\u696d\u63a5\u89e6\u3067\u306f\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u81f3\u3089\u305a\u3001\u8907\u6570\u56de\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u95a2\u4fc2\u3092\u7a4d\u307f\u91cd\u306d\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n

\u30d5\u30a1\u30cd\u30eb<\/a>\u3068\u306e\u9055\u3044\u306f\u8996\u70b9\u306b\u3042\u308b\u3002\u30d5\u30a1\u30cd\u30eb\u306f\u4f01\u696d\u5074\u306e\u300c\u7ba1\u7406\u6307\u6a19\u300d\u3060\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u9867\u5ba2\u5074\u306e\u300c\u4f53\u9a13\u3068\u5fc3\u7406\u306e\u6d41\u308c\u300d\u306b\u6ce8\u76ee\u3059\u308b\u6982\u5ff5\u3060\u3002\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u8a2d\u8a08\u7cbe\u5ea6\u304c\u4e0a\u304c\u308b\u3002<\/p>\n

\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/figure>\n

BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e5\u30d5\u30a7\u30fc\u30ba<\/h2>\n

\u30d5\u30a7\u30fc\u30ba1\uff1a\u8a8d\u77e5\uff08Awareness\uff09<\/strong>
\n\u9867\u5ba2\u306f\u81ea\u793e\u306e\u8ab2\u984c\u306b\u6c17\u3065\u304d\u59cb\u3081\u308b\u6bb5\u968e\u3002SEO\u8a18\u4e8b\u30fbSNS\u30fb\u53e3\u30b3\u30df\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u9867\u5ba2\u306e\u8ab2\u984c\u306b\u89e6\u308c\u3001\u89e3\u6c7a\u7b56\u306e\u5b58\u5728\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u306f\u3001\u8a8d\u77e5\u6bb5\u968e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6295\u8cc7\u304c\u6700\u3082\u9577\u671f\u7684\u306aROI\u3092\u6301\u3064\u3002<\/p>\n

\u30d5\u30a7\u30fc\u30ba2\uff1a\u60c5\u5831\u53ce\u96c6\uff08Research\uff09<\/strong>
\n\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u3001\u89e3\u6c7a\u7b56\u306e\u9078\u629e\u80a2\u3092\u8abf\u67fb\u3059\u308b\u6bb5\u968e\u3002\u6bd4\u8f03\u8a18\u4e8b\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fb\u4e8b\u4f8b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6709\u52b9\u3002\u3053\u306e\u6bb5\u968e\u3067\u81ea\u793e\u306e\u60c5\u5831\u304c\u898b\u3064\u304b\u3089\u306a\u3044\u3068\u3001\u6bd4\u8f03\u691c\u8a0e\u306e\u571f\u53f0\u306b\u3059\u3089\u4e0a\u304c\u308c\u306a\u3044\u3002<\/p>\n

\u30d5\u30a7\u30fc\u30ba3\uff1a\u8a55\u4fa1\u30fb\u6bd4\u8f03\uff08Evaluation\uff09<\/strong>
\n\u8907\u6570\u306e\u30d9\u30f3\u30c0\u30fc\u3092\u6bd4\u8f03\u3057\u3001\u793e\u5185\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u5dfb\u304d\u8fbc\u3093\u3067\u691c\u8a0e\u3059\u308b\u6bb5\u968e\u3002\u88fd\u54c1\u30c7\u30e2\u30fbROI\u8a66\u7b97\u30fb\u5c0e\u5165\u4e8b\u4f8b\u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u8cc7\u6599\u30fbPoC\uff08\u6982\u5ff5\u5b9f\u8a3c\uff09\u306a\u3069\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n

\u30d5\u30a7\u30fc\u30ba4\uff1a\u610f\u601d\u6c7a\u5b9a\uff08Decision\uff09<\/strong>
\n\u6700\u7d42\u30d9\u30f3\u30c0\u30fc\u3092\u9078\u5b9a\u3057\u3001\u5951\u7d04\u6761\u4ef6\u3092\u4ea4\u6e09\u3059\u308b\u6bb5\u968e\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u4fa1\u683c\u306e\u900f\u660e\u6027\u30fb\u5951\u7d04\u306e\u67d4\u8edf\u6027\u30fb\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6c7a\u3081\u624b\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n

\u30d5\u30a7\u30fc\u30ba5\uff1a\u7d99\u7d9a\u30fb\u62e1\u5927\uff08Retention & Expansion\uff09<\/strong>
\n\u5c0e\u5165\u5f8c\u306e\u6d3b\u7528\u4fc3\u9032\u30fb\u66f4\u65b0\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u884c\u3046\u6bb5\u968e\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u6d3b\u52d5\u304cLTV\u3092\u5de6\u53f3\u3059\u308b\u3002<\/p>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9<\/h2>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u300c\u9867\u5ba2\u306e\u884c\u52d5\u30fb\u611f\u60c5\u30fb\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30fb\u81ea\u793e\u65bd\u7b56\u300d\u3092\u4e00\u89a7\u5316\u3057\u305f\u8a2d\u8a08\u56f3\u3060\u3002\u4f5c\u6210\u30b9\u30c6\u30c3\u30d7\u306f\u4ee5\u4e0b\u306e5\u6bb5\u968e\u3067\u9032\u3081\u308b\u3002<\/p>\n

Step 1\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/strong>
\n\u8ab0\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u63cf\u304f\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3002\u5f79\u8077\u30fb\u696d\u7a2e\u30fb\u4f01\u696d\u898f\u6a21\u30fb\u8ab2\u984c\u3092\u5b9a\u7fa9\u3057\u305f3\u301c4\u3064\u306e\u30da\u30eb\u30bd\u30ca\u3092\u7528\u610f\u3059\u308b\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2<\/a>\u306e\u5206\u6790\u304c\u57fa\u76e4\u306b\u306a\u308b\u3002<\/p>\n

Step 2\uff1a\u30d5\u30a7\u30fc\u30ba\u306e\u5b9a\u7fa9<\/strong>
\n\u81ea\u793e\u306e\u5546\u6750\u30fb\u696d\u7a2e\u306b\u5408\u308f\u305b\u3066\u8cfc\u8cb7\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u7fa9\u3059\u308b\u3002\u524d\u8ff0\u306e5\u30d5\u30a7\u30fc\u30ba\u3092\u57fa\u672c\u306b\u3001\u81ea\u793e\u7279\u6709\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u8ffd\u52a0\u30fb\u7d30\u5206\u5316\u3059\u308b\u3002<\/p>\n

Step 3\uff1a\u5404\u30d5\u30a7\u30fc\u30ba\u306e\u9867\u5ba2\u5fc3\u7406\u30fb\u884c\u52d5\u3092\u8a18\u8f09<\/strong>
\n\u9867\u5ba2\u304c\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u300c\u4f55\u3092\u8003\u3048\u3001\u4f55\u3092\u8abf\u3079\u3001\u4f55\u306b\u4e0d\u5b89\u3092\u611f\u3058\u3066\u3044\u308b\u304b\u300d\u3092\u5177\u4f53\u7684\u306b\u8a18\u8ff0\u3059\u308b\u3002\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u5546\u8ac7\u9332\u97f3\u304b\u3089\u5b9f\u969b\u306e\u8a00\u8449\u3092\u53ce\u96c6\u3059\u308b\u306e\u304c\u6700\u3082\u7cbe\u5ea6\u304c\u9ad8\u3044\u3002<\/p>\n

Step 4\uff1a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u81ea\u793e\u65bd\u7b56\u3092\u5bfe\u5fdc\u3055\u305b\u308b<\/strong>
\n\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u9867\u5ba2\u304c\u63a5\u89e6\u3059\u308b\u30c1\u30e3\u30cd\u30eb\uff08\u691c\u7d22\u30fbSNS\u30fb\u30e1\u30fc\u30eb\u30fb\u55b6\u696d\u8a2a\u554f\u306a\u3069\uff09\u3068\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5bfe\u5fdc\u3055\u305b\u308b\u3002<\/p>\n

Step 5\uff1aKPI\u3092\u8a2d\u5b9a\u3057\u3066PDCA\u3092\u56de\u3059<\/strong>
\n\u5404\u30d5\u30a7\u30fc\u30ba\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u9031\u6b21\u30fb\u6708\u6b21\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3002<\/p>\n

\"GBase<\/figure>\n
\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/figure>\n

\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u8a2d\u8a08\uff1a\u30d5\u30a7\u30fc\u30ba\u5225\u65bd\u7b56\u30de\u30c8\u30ea\u30af\u30b9<\/h2>\n
\n\n\n\n\n\n\n\n\n\n
\u30d5\u30a7\u30fc\u30ba<\/th>\n\u9867\u5ba2\u306e\u884c\u52d5<\/th>\n\u6709\u52b9\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/th>\n\u81ea\u793e\u65bd\u7b56<\/th>\n<\/tr>\n<\/thead>\n
\u8a8d\u77e5<\/td>\n\u8ab2\u984c\u3092\u691c\u7d22\u30fbSNS\u3067\u767a\u898b<\/td>\nSEO\u8a18\u4e8b\u3001SNS\u3001\u30a6\u30a7\u30d3\u30ca\u30fc<\/td>\n\u30d6\u30ed\u30b0\u3001YouTube\u3001LinkedIn<\/td>\n<\/tr>\n
\u60c5\u5831\u53ce\u96c6<\/td>\n\u89e3\u6c7a\u7b56\u3092\u6bd4\u8f03\u8abf\u67fb<\/td>\n\u8cc7\u6599DL\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/td>\n\u30b2\u30fc\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u4e8b\u4f8b\u96c6<\/td>\n<\/tr>\n
\u8a55\u4fa1\u30fb\u6bd4\u8f03<\/td>\n\u30c7\u30e2\u8981\u6c42\u3001\u793e\u5185\u7a1f\u8b70<\/td>\n\u30c7\u30e2\u3001PoC\u3001\u6bd4\u8f03\u8cc7\u6599<\/td>\n\u500b\u5225\u30c7\u30e2\u3001ROI\u8a08\u7b97\u30b7\u30fc\u30c8<\/td>\n<\/tr>\n
\u610f\u601d\u6c7a\u5b9a<\/td>\n\u6700\u7d42\u9078\u5b9a\u3001\u5951\u7d04\u4ea4\u6e09<\/td>\n\u55b6\u696d\u63d0\u6848\u3001\u7d4c\u55b6\u5c64\u3078\u306e\u50cd\u304d\u304b\u3051<\/td>\n\u30de\u30eb\u30c1\u30b9\u30ec\u30c3\u30c9\u55b6\u696d\u3001Executive Briefing<\/td>\n<\/tr>\n
\u7d99\u7d9a\u30fb\u62e1\u5927<\/td>\n\u6d3b\u7528\u4fc3\u9032\u3001\u8ffd\u52a0\u691c\u8a0e<\/td>\n\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u5b9a\u4f8b\u4f1a<\/td>\nCSM\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u63d0\u6848<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

\u30a4\u30f3\u30c6\u30f3\u30c8\u30b7\u30b0\u30ca\u30eb\u3067\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6bb5\u968e\u3092\u691c\u77e5\u3059\u308b<\/h2>\n

\u30a4\u30f3\u30c6\u30f3\u30c8\u30bb\u30fc\u30eb\u30b9<\/a>\u3067\u306f\u3001\u9867\u5ba2\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u3044\u308b\u304b\u3092\u300c\u30a4\u30f3\u30c6\u30f3\u30c8\u30b7\u30b0\u30ca\u30eb\uff08\u8cfc\u8cb7\u610f\u56f3\u306e\u30c7\u30fc\u30bf\uff09\u300d\u3067\u691c\u77e5\u3059\u308b\u624b\u6cd5\u304c\u5e83\u307e\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u4e3b\u306a\u30a4\u30f3\u30c6\u30f3\u30c8\u30b7\u30b0\u30ca\u30eb\u306b\u306f\u4ee5\u4e0b\u304c\u3042\u308b\u3002
\n– Web\u30b5\u30a4\u30c8\u306e\u7279\u5b9a\u30da\u30fc\u30b8\uff08\u4fa1\u683c\u30fb\u4e8b\u4f8b\u30fb\u6bd4\u8f03\u30da\u30fc\u30b8\uff09\u3078\u306e\u8a2a\u554f
\n– \u7af6\u5408\u88fd\u54c1\u540d\u3084\u6bd4\u8f03\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u884c\u52d5\uff08\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\uff09
\n– \u63a1\u7528\u60c5\u5831\u3067\u306e\u95a2\u9023\u6280\u8853\u30fb\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u5897\u52a0
\n– SNS\u3067\u306e\u8ab2\u984c\u95a2\u9023\u306e\u6295\u7a3f\u30fb\u3044\u3044\u306d<\/p>\n

GBase GTM\u306f\u4f01\u696d\u306e\u63a1\u7528\u52d5\u5411\u30fb\u30cb\u30e5\u30fc\u30b9\u30fbWeb\u30b7\u30b0\u30ca\u30eb\u3092\u7d71\u5408\u5206\u6790\u3057\u3001\u3069\u306e\u4f01\u696d\u304c\u3044\u307e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u300c\u8a55\u4fa1\u30fb\u6bd4\u8f03\u300d\u6bb5\u968e\u306b\u3044\u308b\u304b\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3002\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d<\/a>\u306b\u57fa\u3065\u3044\u305f\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5b9f\u73fe\u3067\u304d\u308b\u3002<\/p>\n

\n

\u8cfc\u8cb7\u610f\u56f3\u306e\u3042\u308b\u4f01\u696d\u3092AI\u3067\u65e9\u671f\u767a\u898b\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u30b7\u30b0\u30ca\u30eb\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6700\u9069\u30d5\u30a7\u30fc\u30ba\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9023\u643a<\/h2>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30d5\u30a7\u30fc\u30ba\u5b9a\u7fa9\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u8a2d\u8a08\u3068\u76f4\u63a5\u9023\u52d5\u3059\u308b\u3002\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30b7\u30fc\u30b1\u30f3\u30b9\u30e1\u30fc\u30eb\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u81ea\u7136\u306b\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u3078\u9032\u3081\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3002<\/p>\n

\u4f8b\uff1a\u60c5\u5831\u53ce\u96c6\u30d5\u30a7\u30fc\u30ba\u2192\u8a55\u4fa1\u30fb\u6bd4\u8f03\u30d5\u30a7\u30fc\u30ba\u3078\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/strong>
\n– \u30c8\u30ea\u30ac\u30fc\uff1a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u30ea\u30fc\u30c9
\n– Day1\uff1a\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5fa1\u793c\u30e1\u30fc\u30eb\uff0b\u95a2\u9023\u4e8b\u4f8b\u3092\u9001\u4ed8
\n– Day3\uff1a\u8ab2\u984c\u5225\u306e\u89e3\u6c7a\u7b56\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4ed8
\n– Day7\uff1a\u500b\u5225\u30c7\u30e2\u306e\u6848\u5185\u30e1\u30fc\u30eb\u3092\u9001\u4ed8
\n– Day14\uff1a\u5fdc\u7b54\u304c\u306a\u3051\u308c\u3070\u5225\u30c6\u30fc\u30de\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4ed8<\/p>\n

\u3053\u306e\u30b7\u30fc\u30b1\u30f3\u30b9\u3092MA\u3067\u81ea\u52d5\u5316\u3057\u3001\u5404\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092KPI\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3002GBase GTM\u306eAI\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30b9\u30b3\u30a2\u304c\u4e0a\u6607\u3057\u305f\u30ea\u30fc\u30c9\u3092\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u81ea\u52d5\u30a2\u30e9\u30fc\u30c8\u3059\u308b\u4ed5\u7d44\u307f\u3082\u5b9f\u73fe\u3067\u304d\u308b\u3002<\/p>\n

FAQ\u30bb\u30af\u30b7\u30e7\u30f3<\/h2>\n

Q1. BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u66f4\u65b0\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong>
\nA. \u6700\u4f4e\u3067\u3082\u5e741\u56de\u306e\u898b\u76f4\u3057\u3092\u63a8\u5968\u3057\u307e\u3059\u3002\u5e02\u5834\u74b0\u5883\u30fb\u9867\u5ba2\u884c\u52d5\u30fb\u7af6\u5408\u52d5\u5411\u304c\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u5546\u8ac7\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3092\u3082\u3068\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

Q2. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u969b\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong>
\nA. \u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u5546\u8ac7\u9332\u97f3\u30fb\u8b70\u4e8b\u9332\u3001MA\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3001Web\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3001SFA\u306e\u5546\u8ac7\u30c7\u30fc\u30bf\u304c\u4e3b\u306a\u7d20\u6750\u3067\u3059\u3002\u9867\u5ba2\u306e\u300c\u5b9f\u969b\u306e\u8a00\u8449\u300d\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n

Q3. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong>
\nA. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u300c\u500b\u4eba\u306e\u8cfc\u8cb7\u4f53\u9a13\u300d\u3092\u8a2d\u8a08\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001ABM\u306f\u300c\u7279\u5b9a\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u3078\u306e\u96c6\u4e2d\u6295\u8cc7\u300d\u3068\u3044\u3046\u6226\u7565\u3067\u3059\u3002ABM\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3078\u306e\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n

Q4. \u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3082\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/strong>
\nA. \u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\u3092\u63a2\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3053\u305d\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u4e01\u5be7\u306b\u89b3\u5bdf\u30fb\u8a18\u9332\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306aGo-to-Market\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n

Q5. GBase GTM\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3069\u306e\u6bb5\u968e\u306b\u6700\u3082\u8ca2\u732e\u3057\u307e\u3059\u304b\uff1f<\/strong>
\nA. \u4e3b\u306b\u300c\u8a8d\u77e5\u524d\u300d\u306e\u6f5c\u5728\u9867\u5ba2\u306e\u767a\u898b\uff08\u30a4\u30f3\u30c6\u30f3\u30c8\u30b7\u30b0\u30ca\u30eb\u691c\u77e5\uff09\u3068\u300c\u60c5\u5831\u53ce\u96c6\u301c\u8a55\u4fa1\u300d\u6bb5\u968e\u3067\u306e\u521d\u56de\u63a5\u89e6\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002\u8cfc\u8cb7\u610f\u56f3\u306e\u9ad8\u3044\u4f01\u696d\u3092\u65e9\u671f\u306b\u7279\u5b9a\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u5546\u8ac7\u5316\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n

\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/figure>\n

\u307e\u3068\u3081<\/h2>\n

BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u8907\u96d1\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002\u8a8d\u77e5\u304b\u3089\u7d99\u7d9a\u30fb\u62e1\u5927\u307e\u30675\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u7fa9\u3057\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u5099\u3057\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u30b7\u30b0\u30ca\u30eb\u3067\u9867\u5ba2\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u691c\u77e5\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u3068\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u304c\u5b9f\u73fe\u3059\u308b\u3002GBase GTM\u306e\u4f01\u696d\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u8cfc\u8cb7\u610f\u56f3\u306e\u9ad8\u3044\u4f01\u696d\u3078\u306e\u6700\u9069\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n

\n

GBase GTM\u3067BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6700\u9069\u5316\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u8cfc\u8cb7\u610f\u56f3\u306e\u3042\u308b\u4f01\u696d\u3092\u898b\u3064\u3051\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5546\u8ac7\u5316\u3057\u307e\u3059<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306fBtoC\u3068\u6bd4\u3079\u3066 […]<\/p>\n","protected":false},"author":1,"featured_media":1749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[147,146,114,78,148],"class_list":["post-959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-guides","tag-btob","tag-146","tag-114","tag-78","tag-148"],"_links":{"self":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/comments?post=959"}],"version-history":[{"count":2,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/959\/revisions"}],"predecessor-version":[{"id":1375,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/959\/revisions\/1375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media\/1749"}],"wp:attachment":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media?parent=959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/categories?post=959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/tags?post=959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}