{"id":951,"date":"2026-06-02T15:00:00","date_gmt":"2026-06-02T06:00:00","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/?p=951"},"modified":"2026-06-02T17:49:54","modified_gmt":"2026-06-02T08:49:54","slug":"btob-marketing-funnel","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/btob-marketing-funnel\/","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u5b8c\u5168\u30ac\u30a4\u30c9\uff5cToFu\/MoFu\/BoFu\u306e\u6700\u9069\u5316\u6226\u7565"},"content":{"rendered":"

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u300c\u8a8d\u77e5\u300d\u304b\u3089\u300c\u6210\u7d04\u300d\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6f0f\u6597\uff08\u30d5\u30a1\u30cd\u30eb\uff09\u3067\u8868\u73fe\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u30d5\u30a1\u30cd\u30eb\u306e\u5168\u4f53\u50cf\u304b\u3089\u5404\u6bb5\u968e\u306e\u6700\u9069\u5316\u6226\u7565\u3001AI\u6d3b\u7528\u306b\u3088\u308b\u81ea\u52d5\u5316\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\n

GBase GTM\u3067BtoB\u30d5\u30a1\u30cd\u30eb\u3092\u52b9\u7387\u5316\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306b\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u57fa\u672c\u69cb\u9020<\/h2>\n

\u30d5\u30a1\u30cd\u30eb<\/a>\u306f\u4e00\u822c\u7684\u306b3\u6bb5\u968e\u306b\u5206\u3051\u3066\u6574\u7406\u3055\u308c\u307e\u3059\u3002<\/p>\n

ToFu\uff08Top of Funnel\uff09\uff1d\u8a8d\u77e5\u30fb\u8208\u5473\u6bb5\u968e<\/strong>\uff1a
\n– \u5bfe\u8c61\uff1a\u307e\u3060\u81ea\u793e\u3092\u77e5\u3089\u306a\u3044\u6f5c\u5728\u9867\u5ba2
\n– \u76ee\u7684\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u8a8d\u77e5\u62e1\u5927
\n– \u4e3b\u306a\u65bd\u7b56\uff1aSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u3001SNS\u3001\u5e83\u544a\u3001PR<\/p>\n

MoFu\uff08Middle of Funnel\uff09\uff1d\u691c\u8a0e\u6bb5\u968e<\/strong>\uff1a
\n– \u5bfe\u8c61\uff1a\u8ab2\u984c\u3092\u8a8d\u8b58\u3057\u3001\u89e3\u6c7a\u7b56\u3092\u63a2\u3057\u3066\u3044\u308b\u898b\u8fbc\u307f\u5ba2
\n– \u76ee\u7684\uff1a\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09
\n– \u4e3b\u306a\u65bd\u7b56\uff1a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n

BoFu\uff08Bottom of Funnel\uff09\uff1d\u6c7a\u5b9a\u6bb5\u968e<\/strong>\uff1a
\n– \u5bfe\u8c61\uff1a\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u9ad8\u610f\u6b32\u30ea\u30fc\u30c9
\n– \u76ee\u7684\uff1a\u6210\u7d04\u30fb\u53d7\u6ce8
\n– \u4e3b\u306a\u65bd\u7b56\uff1a\u30c7\u30e2\u30fb\u30c8\u30e9\u30a4\u30a2\u30eb\u63d0\u4f9b\u3001\u5546\u8ac7\u3001\u898b\u7a4d\u3082\u308a\u63d0\u793a<\/p>\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001BtoC\u3068\u6bd4\u3079\u3066MoFu\u304c\u9577\u304f\u3001\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7d4c\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5168\u4f53\u8a2d\u8a08\u306b\u304a\u3044\u3066\u30d5\u30a1\u30cd\u30eb\u306e\u8996\u70b9\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n

\"btob\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/figure>\n

BtoB\u30d5\u30a1\u30cd\u30eb\u306e\u73fe\u4ee3\u7684\u306a\u5909\u5bb9\uff1a\u30c0\u30fc\u30af\u30d5\u30a1\u30cd\u30eb\u3068\u306f<\/h2>\n

\u5f93\u6765\u306e\u30d5\u30a1\u30cd\u30eb\u7406\u8ad6\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u300c\u30c0\u30fc\u30af\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u3044\u3046\u6982\u5ff5\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30c0\u30fc\u30af\u30d5\u30a1\u30cd\u30eb\u3068\u306f<\/strong>\uff1a\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304c\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u76f4\u63a5\u8ffd\u8de1\u3067\u304d\u306a\u3044\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\uff1a
\n– \u793e\u5185\u3067\u306e\u53e3\u30b3\u30df\u30fb\u7d39\u4ecb
\n– \u696d\u754c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fbSlack\u30fbSNS\u3067\u306e\u8b70\u8ad6
\n– \u540c\u50da\u30fb\u4e0a\u53f8\u304b\u3089\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3
\n– \u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\uff08G2\u3001Capterra\u7b49\uff09<\/p>\n

BtoB\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u591a\u304f\u306f\u30c0\u30fc\u30af\u30d5\u30a1\u30cd\u30eb\u3067\u9032\u884c\u3057\u3001\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u306b\u6765\u305f\u6642\u70b9\u3067\u306f\u65e2\u306b\u8cfc\u8cb7\u610f\u601d\u304c\u3042\u308b\u7a0b\u5ea6\u56fa\u307e\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2<\/a>\u3078\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u5e83\u3052\u308b\u65bd\u7b56\uff08SNS\u3001\u696d\u754c\u30e1\u30c7\u30a3\u30a2\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u53c2\u52a0\uff09\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

ToFu\uff08\u8a8d\u77e5\u6bb5\u968e\uff09\u306e\u6700\u9069\u5316\u6226\u7565<\/h2>\n

ToFu\u306e\u76ee\u7684\u306f\u300c\u6b63\u3057\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u81ea\u793e\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u300d\u3067\u3059\u3002<\/p>\n

SEO\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565<\/strong>\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u8ab2\u984c\u306b\u7b54\u3048\u308b\u8a18\u4e8b\u3092\u7d99\u7d9a\u7684\u306b\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u3092\u5897\u3084\u3057\u307e\u3059\u3002<\/p>\n

SNS\u30fbLinkedIn\u306e\u6d3b\u7528<\/strong>\uff1aBtoB\u3067\u306f\u7279\u306bLinkedIn\u304c\u91cd\u8981\u3067\u3059\u3002\u696d\u754c\u306e\u6d1e\u5bdf\u30fb\u88fd\u54c1\u60c5\u5831\u30fb\u4e8b\u4f8b\u3092\u5b9a\u671f\u7684\u306b\u767a\u4fe1\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u307e\u3059\u3002<\/p>\n

PR\u30fb\u30e1\u30c7\u30a3\u30a2\u9732\u51fa<\/strong>\uff1a\u696d\u754c\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fb\u767b\u58c7\u6a5f\u4f1a\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u5e83\u7bc4\u306a\u8a8d\u77e5\u3092\u7372\u5f97\u3057\u307e\u3059\u3002<\/p>\n

\n\n\n\n\n\n\n\n\n\n
ToFu\u65bd\u7b56<\/th>\n\u4e3b\u306aKPI<\/th>\n\u30b3\u30b9\u30c8<\/th>\n<\/tr>\n<\/thead>\n
SEO\u30d6\u30ed\u30b0<\/td>\n\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u6570\u3001\u691c\u7d22\u9806\u4f4d<\/td>\n\u4e2d\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8cbb\uff09<\/td>\n<\/tr>\n
LinkedIn<\/td>\n\u30ea\u30fc\u30c1\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td>\n\u4f4e\u301c\u4e2d<\/td>\n<\/tr>\n
\u5e83\u544a<\/td>\n\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001CTR<\/td>\n\u9ad8\uff08\u5a92\u4f53\u8cbb\uff09<\/td>\n<\/tr>\n
PR\/\u30e1\u30c7\u30a3\u30a2<\/td>\n\u30e1\u30f3\u30b7\u30e7\u30f3\u6570\u3001\u88ab\u30ea\u30f3\u30af\u6570<\/td>\n\u4e2d<\/td>\n<\/tr>\n
\u30a6\u30a7\u30d3\u30ca\u30fc<\/td>\n\u53c2\u52a0\u8005\u6570\u3001\u9332\u753b\u95b2\u89a7\u6570<\/td>\n\u4e2d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n
\"btob\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/figure>\n

MoFu\uff08\u691c\u8a0e\u6bb5\u968e\uff09\u306e\u6700\u9069\u5316\u6226\u7565\uff1a\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u6838\u5fc3<\/h2>\n

MoFu\u306fBtoB\u30d5\u30a1\u30cd\u30eb\u3067\u6700\u3082\u91cd\u8981\u304b\u3064\u8907\u96d1\u306a\u6bb5\u968e\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u81ea\u793e\u3078\u306e\u4fe1\u983c\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n

\u30ea\u30fc\u30c9\u78c1\u77f3\uff08Lead Magnet\uff09\u306e\u6d3b\u7528<\/strong>\uff1a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/a>\u30fb\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u30fb\u30c4\u30fc\u30eb\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306a\u3069\u3001\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3082\u3089\u3046\u4ee3\u308f\u308a\u306b\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002<\/p>\n

\u30e1\u30fc\u30eb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/strong>\uff1a\u30ea\u30fc\u30c9\u53d6\u5f97\u5f8c\u3001\u6bb5\u968e\u7684\u306a\u30e1\u30fc\u30eb\u30b7\u30fc\u30b1\u30f3\u30b9\u3067\u95a2\u4fc2\u3092\u80b2\u3066\u307e\u3059\u3002\u3044\u304d\u306a\u308a\u58f2\u308a\u8fbc\u3080\u306e\u3067\u306f\u306a\u304f\u3001\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u7d99\u7d9a\u7684\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8<\/strong>\uff1a\u5c02\u9580\u7684\u306a\u30c6\u30fc\u30de\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001\u9ad8\u610f\u6b32\u30ea\u30fc\u30c9\u3092\u96c6\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u53c2\u52a0\u8005\u306f\u65e2\u306b\u8ab2\u984c\u610f\u8b58\u304c\u9ad8\u304f\u3001MQL\u306b\u8ee2\u63db\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n

\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/a>\u30c1\u30fc\u30e0\u304cMoFu\u30ea\u30fc\u30c9\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u62c5\u5f53\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067BoFu\u306b\u5f15\u304d\u6e21\u3059\u4f53\u5236\u304c\u7406\u60f3\u7684\u3067\u3059\u3002<\/p>\n

\"GBase<\/figure>\n
\n

GBase GTM\u3067\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u3092\u6700\u5927\u5316\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068AI\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u3001\u30d5\u30a1\u30cd\u30eb\u306b\u6d41\u5165\u3059\u308b\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u6839\u672c\u304b\u3089\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n

MQL\u30fbSQL\u306e\u5b9a\u7fa9\u3068\u7ba1\u7406\uff1a\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u306e\u9023\u643a<\/h2>\n

\u30d5\u30a1\u30cd\u30eb\u3092\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u304c\u3001MQL\uff08Marketing Qualified Lead\uff09\u3068SQL\uff08Sales Qualified Lead\uff09\u306e\u660e\u78ba\u306a\u5b9a\u7fa9\u3067\u3059\u3002<\/p>\n

MQL\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u627f\u8a8d\u6e08\u307f\u30ea\u30fc\u30c9\uff09<\/strong>\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u53cd\u5fdc\u3057\u3001\u4e00\u5b9a\u306e\u8cfc\u8cb7\u610f\u6b32\u304c\u898b\u8fbc\u307e\u308c\u308b\u30ea\u30fc\u30c9\u3002\u30b3\u30f3\u30c6\u30f3\u30c4DL\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u30fb\u7279\u5b9a\u30da\u30fc\u30b8\u306e\u8907\u6570\u56de\u95b2\u89a7\u306a\u3069\u306e\u884c\u52d5\u30b7\u30b0\u30ca\u30eb\u3067\u5224\u5b9a\u3002<\/p>\n

SQL\uff08\u55b6\u696d\u627f\u8a8d\u6e08\u307f\u30ea\u30fc\u30c9\uff09<\/strong>\uff1a\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u78ba\u8a8d\u3057\u3001\u5546\u8ac7\u3092\u9032\u3081\u308b\u4fa1\u5024\u304c\u3042\u308b\u3068\u5224\u65ad\u3057\u305f\u30ea\u30fc\u30c9\u3002\u4e88\u7b97\u30fb\u6a29\u9650\u30fb\u30cb\u30fc\u30ba\u30fb\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u304c\u78ba\u8a8d\u3067\u304d\u305f\u3082\u306e\u3092SQL\u3068\u3059\u308b\u4f01\u696d\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

\u30a4\u30f3\u30c6\u30f3\u30c8\u30bb\u30fc\u30eb\u30b9<\/a>\u306e\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001MQL\u304b\u3089SQL\u3078\u306e\u8ee2\u63db\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n

BoFu\uff08\u6c7a\u5b9a\u6bb5\u968e\uff09\u306e\u6700\u9069\u5316\u6226\u7565<\/h2>\n

BoFu\u3067\u306f\u3001\u9ad8\u610f\u6b32\u30ea\u30fc\u30c9\u3092\u6210\u7d04\u306b\u5c0e\u304f\u305f\u3081\u306e\u65bd\u7b56\u3092\u96c6\u4e2d\u7684\u306b\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u30fb\u30c7\u30e2\u306e\u63d0\u4f9b<\/strong>\uff1a\u7279\u306bSaaS\u88fd\u54c1\u3067\u306f\u3001\u5b9f\u969b\u306b\u4f7f\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u6700\u3082\u5f37\u529b\u306a\u6210\u7d04\u4fc3\u9032\u7b56\u3067\u3059\u3002\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593\u4e2d\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30b5\u30dd\u30fc\u30c8\u3067\u96e2\u8131\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n

ROI\u8a66\u7b97\u30fb\u63d0\u6848\u66f8\u306e\u500b\u5225\u4f5c\u6210<\/strong>\uff1a\u5c0e\u5165\u306b\u3088\u3063\u3066\u3069\u308c\u3060\u3051\u306e\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u304b\u3092\u6570\u5b57\u3067\u793a\u3059\u3001\u500b\u5225\u306eROI\u63d0\u6848\u66f8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n

\u4e8b\u4f8b\u30fb\u5b9f\u7e3e\u306e\u63d0\u793a<\/strong>\uff1a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d<\/a>\u306e\u8996\u70b9\u3067\u3001\u985e\u4f3c\u4f01\u696d\u306e\u5c0e\u5165\u4e8b\u4f8b\u3068\u6570\u5024\u52b9\u679c\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n

\u30d1\u30a4\u30ed\u30c3\u30c8\u5c0e\u5165\u30fbPoC<\/strong>\uff1a\u5927\u898f\u6a21\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u524d\u306b\u3001\u5c0f\u898f\u6a21\u306a\u30d1\u30a4\u30ed\u30c3\u30c8\u5c0e\u5165\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u3092\u4e0b\u3052\u306a\u304c\u3089\u6210\u7d04\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n

AI\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u6d3b\u7528<\/h2>\n

\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u3092AI\u30fbMA\u30c4\u30fc\u30eb\u3067\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5c11\u4eba\u6570\u3067\u3082\u5927\u898f\u6a21\u306a\u30ea\u30fc\u30c9\u80b2\u6210\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

AI\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/strong>\uff1a
\n– \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong>\uff1a\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u304b\u3089AI\u304c\u8cfc\u8cb7\u78ba\u5ea6\u3092\u81ea\u52d5\u5224\u5b9a
\n– \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/strong>\uff1a\u4f01\u696d\u5c5e\u6027\u30fb\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u304d\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u63a8\u85a6
\n– \u6700\u9069\u914d\u4fe1<\/strong>\uff1a\u904e\u53bb\u30c7\u30fc\u30bf\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3092AI\u304c\u7279\u5b9a
\n– \u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8<\/strong>\uff1aWeb\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306b\u5bfe\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u5bfe\u5fdc\u30fb\u30ea\u30fc\u30c9\u7372\u5f97<\/p>\n

GBase GTM\u306eAI\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u7279\u5b9a\u304b\u3089\u500b\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\u6587\u306e\u751f\u6210\u307e\u3067\u3092\u81ea\u52d5\u5316\u3057\u3001BoFu\u3078\u306e\u6d41\u5165\u3092\u52b9\u7387\u7684\u306b\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

BtoB\u30d5\u30a1\u30cd\u30eb\u6700\u9069\u5316\u306e\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n\n
\u30b9\u30c6\u30c3\u30d7<\/th>\n\u5185\u5bb9<\/th>\n\u62c5\u5f53<\/th>\n<\/tr>\n<\/thead>\n
1. \u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/td>\n\u7406\u60f3\u9867\u5ba2\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u5b9a\u7fa9<\/td>\n\u30de\u30fc\u30b1<\/td>\n<\/tr>\n
2. \u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08<\/td>\n\u5404\u6bb5\u968e\u306e\u30b4\u30fc\u30eb\u30fbKPI\u8a2d\u5b9a<\/td>\n\u30de\u30fc\u30b1<\/td>\n<\/tr>\n
3. \u30b3\u30f3\u30c6\u30f3\u30c4\u6574\u5099<\/td>\n\u5404\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u306b\u5bfe\u5fdc\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210<\/td>\n\u30de\u30fc\u30b1<\/td>\n<\/tr>\n
4. \u30ea\u30fc\u30c9\u80b2\u6210\u8a2d\u8a08<\/td>\n\u30e1\u30fc\u30eb\u30b7\u30fc\u30b1\u30f3\u30b9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30eb\u30fc\u30eb\u8a2d\u5b9a<\/td>\n\u30de\u30fc\u30b1<\/td>\n<\/tr>\n
5. MQL\u2192SQL\u5f15\u304d\u6e21\u3057<\/td>\n\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u306e\u78ba\u8a8d\u30fb\u5546\u8ac7\u5316<\/td>\n\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/td>\n<\/tr>\n
6. BoFu\u65bd\u7b56<\/td>\n\u30c7\u30e2\u30fb\u63d0\u6848\u30fb\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9<\/td>\n<\/tr>\n
7. \u52b9\u679c\u6e2c\u5b9a\u30fb\u6539\u5584<\/td>\n\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u5206\u6790\u30fb\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u89e3\u6d88<\/td>\n\u30de\u30fc\u30b1+\u55b6\u696d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

FAQ<\/h2>\n

Q1. BtoB\u30d5\u30a1\u30cd\u30eb\u306b\u304a\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u5f79\u5272\u5206\u62c5\u306f\u3069\u3046\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong>
\nA. \u4e00\u822c\u7684\u306bToFu\u30fbMoFu\u521d\u671f\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001MoFu\u5f8c\u534a\uff08MQL\u80b2\u6210\uff09\u306f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3001BoFu\u306f\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u62c5\u5f53\u3057\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u5f15\u304d\u6e21\u3057\u30eb\u30fc\u30eb\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

Q2. \u30d5\u30a1\u30cd\u30eb\u306e\u3069\u306e\u6bb5\u968e\u3067\u6700\u3082\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong>
\nA. \u81ea\u793e\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u3042\u308b\u6bb5\u968e\u306b\u6295\u5165\u3059\u308b\u306e\u304c\u539f\u5247\u3067\u3059\u3002\u30ea\u30fc\u30c9\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306a\u3089ToFu\u3001\u5546\u8ac7\u5316\u7387\u304c\u4f4e\u3044\u306a\u3089MoFu\u3001\u6210\u7d04\u7387\u304c\u4f4e\u3044\u306a\u3089BoFu\u3092\u91cd\u70b9\u7684\u306b\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n

Q3. \u5c0f\u3055\u306a\u4f1a\u793e\u3067\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong>
\nA. \u306f\u3044\u3002\u898f\u6a21\u306b\u5408\u308f\u305b\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u30d5\u30a1\u30cd\u30eb\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305aWeb\u30b5\u30a4\u30c8\u2192\u30b3\u30f3\u30c6\u30f3\u30c4DL\u2192\u55b6\u696d\u30b3\u30f3\u30bf\u30af\u30c8\u3068\u3044\u3046\u6700\u5c0f\u69cb\u6210\u304b\u3089\u59cb\u3081\u3001\u5f90\u3005\u306b\u81ea\u52d5\u5316\u30fb\u8907\u96d1\u5316\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n

Q4. \u30ea\u30fc\u30c9\u304c\u9014\u4e2d\u3067\u30d5\u30a1\u30cd\u30eb\u304b\u3089\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u5834\u5408\u3001\u3069\u3046\u5bfe\u51e6\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong>
\nA. \u307e\u305a\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u305d\u3053\u3067\u306e\u4fa1\u5024\u63d0\u4f9b\u304c\u4e0d\u8db3\u3057\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65bd\u7b56\u3084\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

Q5. BtoB\u3068BtoC\u306e\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u5927\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong>
\nA. BtoB\u306fMoFu\u304c\u9577\u304f\u3001\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u4e0e\u3057\u3001\u5546\u8ac7\u30b5\u30a4\u30af\u30eb\u304c\u9577\u3044\u70b9\u304c\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002\u307e\u305f\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u611f\u60c5\u3088\u308a\u5408\u7406\u6027\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u30fb\u4e8b\u4f8b\u30fbROI\u63d0\u793a\u304c\u7279\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

\"btob\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/figure>\n

\u307e\u3068\u3081<\/h2>\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u8a8d\u77e5\u304b\u3089\u6210\u7d04\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4f53\u7cfb\u5316\u3057\u3001\u5404\u6bb5\u968e\u306b\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002ToFu\u30fbMoFu\u30fbBoFu\u305d\u308c\u305e\u308c\u306e\u76ee\u7684\u3068\u65bd\u7b56\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u9023\u643a\u3057\u3066\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3001\u6301\u7d9a\u7684\u306a\u58f2\u4e0a\u6210\u9577\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002AI\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u30d5\u30a1\u30cd\u30eb\u3092\u52b9\u7387\u5316\u3057\u3001\u5c11\u306a\u3044\u30ea\u30bd\u30fc\u30b9\u3067\u6700\u5927\u306e\u6210\u679c\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\n

GBase GTM\u3067BtoB\u30d5\u30a1\u30cd\u30eb\u3092\u6700\u901f\u3067\u6700\u9069\u5316\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068AI\u6a5f\u80fd\u3067\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5168\u6bb5\u968e\u3092\u52b9\u7387\u5316\u3057\u3001\u6210\u7d04\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001\u898b\u8fbc […]<\/p>\n","protected":false},"author":1,"featured_media":1757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[82,138,39,137,42],"class_list":["post-951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-guides","tag-btob","tag-138","tag-39","tag-137","tag-42"],"_links":{"self":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/comments?post=951"}],"version-history":[{"count":3,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/951\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/951\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media\/1757"}],"wp:attachment":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media?parent=951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/categories?post=951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/tags?post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}