{"id":310,"date":"2026-06-22T15:00:00","date_gmt":"2026-06-22T06:00:00","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/funnel-guide\/"},"modified":"2026-11-02T17:35:39","modified_gmt":"2026-11-02T08:35:39","slug":"funnel-guide","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/funnel-guide\/","title":{"rendered":"\u30d5\u30a1\u30cd\u30eb\u3068\u306f\uff1fBtoB\u55b6\u696d\u306e\u6210\u7d04\u7387\u30922\u500d\u306b\u3059\u308b\u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08\u3068\u6d3b\u7528\u6cd5\u30102026\u5e74\u6700\u65b0\u3011"},"content":{"rendered":"<p>\u300c\u30ea\u30fc\u30c9\u306f\u96c6\u307e\u308b\u306e\u306b\u3001\u306a\u304b\u306a\u304b\u5546\u8ac7\u306b\u7e4b\u304c\u3089\u306a\u3044\u300d\u300c\u3069\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306a\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u2014\u2014\u3053\u3093\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>2026\u5e74\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<strong>\u7d049\u5272\u306e\u4f01\u696d\u304c\u300c\u6c7a\u88c1\u8005\u3078\u306e\u5230\u9054\u300d\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u308b<\/strong>\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u6210\u7d04\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4f53\u7cfb\u7684\u306b\u7ba1\u7406\u3067\u304d\u3066\u3044\u308b\u4f01\u696d\u306f\u3054\u304f\u308f\u305a\u304b\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u89e3\u6c7a\u306e\u9375\u304c<strong>\u300c\u30d5\u30a1\u30cd\u30eb\u300d<\/strong>\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u57fa\u672c\u304b\u30893\u3064\u306e\u7a2e\u985e\u3001BtoB\u55b6\u696d\u3067\u306e\u5b9f\u8df5\u7684\u306a\u8a2d\u8a08\u65b9\u6cd5\u3001\u3055\u3089\u306b<strong>AI\u3092\u6d3b\u7528\u3057\u3066\u30d5\u30a1\u30cd\u30eb\u5404\u6bb5\u968e\u3092\u81ea\u52d5\u5316\u30fb\u6700\u9069\u5316\u3059\u308b\u6700\u65b0\u624b\u6cd5<\/strong>\u307e\u3067\u3001\u5b9f\u8df5\u7684\u306a\u60c5\u5831\u3092\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\u3068\u3057\u3066\u3001<a href=\"https:\/\/s.gbase.ai\/blog\/data-driven-sales\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d\u306e\u57fa\u790e\u3068\u5b9f\u8df5\u65b9\u6cd5<\/a>\u3084<a href=\"https:\/\/s.gbase.ai\/blog\/what-is-target-custom\/\" target=\"_blank\" rel=\"noopener\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u5b9a\u7fa9\u65b9\u6cd5<\/a>\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"text-align: center; margin: 20px 0;\">\n  <a href=\"https:\/\/s.gbase.ai?cta=article-funnel-guide-lead\" style=\"display: inline-block; color: #DC2626; text-decoration: underline; font-weight: 500; font-size: 15px;\" target=\"_blank\" rel=\"noopener\">GBase GTM\u306e\u8a73\u7d30\u3092\u898b\u308b \u2192<\/a>\n<\/div>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u306b\u304a\u3051\u308b\u57fa\u672c\u6982\u5ff5<\/h2>\n<p><strong>\u30d5\u30a1\u30cd\u30eb\uff08Funnel\uff09<\/strong>\u3068\u306f\u3001\u82f1\u8a9e\u3067\u300c\u6f0f\u6597\uff08\u308d\u3046\u3068\uff09\u300d\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306b\u304a\u3044\u3066\u3001<strong>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9<\/strong>\u3092\u3001\u6bb5\u968e\u7684\u306b\u56f3\u5f0f\u5316\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u6f0f\u6597\u306e\u3088\u3046\u306b\u4e0a\u90e8\u304c\u5e83\u304f\u4e0b\u90e8\u304c\u72ed\u3044\u5f62\u3092\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u8a8d\u77e5\u6bb5\u968e\u3067\u306f\u591a\u304f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u3044\u3066\u3082\u3001\u8208\u5473\u30fb\u691c\u8a0e\u30fb\u8cfc\u5165\u3068\u6bb5\u968e\u304c\u9032\u3080\u306b\u3064\u308c\u3066\u4eba\u6570\u304c\u7d5e\u308a\u8fbc\u307e\u308c\u3066\u3044\u304f\u305f\u3081\u3067\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u304c\u91cd\u8981\u306a3\u3064\u306e\u7406\u7531<\/h3>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">#<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u7406\u7531<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">1<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u53ef\u8996\u5316<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u3069\u306e\u6bb5\u968e\u3067\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u304c\u4e00\u76ee\u3067\u308f\u304b\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">2<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u65bd\u7b56\u306e\u6700\u9069\u5316<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5404\u6bb5\u968e\u306b\u9069\u3057\u305f\u65bd\u7b56\u3092\u6253\u3061\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">3<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u30c1\u30fc\u30e0\u9593\u306e\u5171\u901a\u8a00\u8a9e<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u540c\u3058\u6307\u6a19\u3067\u4f1a\u8a71\u3067\u304d\u3001\u9023\u643a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3 class=\"wp-block-heading\">BtoB\u55b6\u696d\u3067\u30d5\u30a1\u30cd\u30eb\u304c\u300c\u307e\u3060\u6709\u52b9\u300d\u306a\u7406\u7531<\/h3>\n<p>BtoC\u5e02\u5834\u3067\u306f\u3001SNS\u3084\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306e\u5f71\u97ff\u3067\u8cfc\u8cb7\u884c\u52d5\u304c\u975e\u76f4\u7dda\u7684\u306b\u306a\u308a\u3001\u300c\u30d5\u30a1\u30cd\u30eb\u306f\u53e4\u3044\u300d\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057<strong>BtoB\u5e02\u5834\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u306f\u4f9d\u7136\u3068\u3057\u3066\u6709\u52b9<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u7406\u7531\u306f\u3001BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u4ee5\u4e0b\u306e\u7279\u5fb4\u3092\u6301\u3064\u304b\u3089\u3067\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044<\/strong>\uff08\u5e73\u57473\u301c6\u30f6\u6708\u4ee5\u4e0a\uff09<\/li>\n<li><strong>\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u308f\u308b<\/strong>\uff08\u6c7a\u88c1\u8005\u30fb\u5229\u7528\u8005\u30fb\u6280\u8853\u8a55\u4fa1\u8005\uff09<\/li>\n<li><strong>\u8ad6\u7406\u7684\u306a\u6bd4\u8f03\u691c\u8a0e\u304c\u884c\u308f\u308c\u308b<\/strong>\uff08ROI\u3001\u6a5f\u80fd\u6bd4\u8f03\u3001\u5c0e\u5165\u4e8b\u4f8b\uff09<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u76f4\u7dda\u7684\u304b\u3064\u6bb5\u968e\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308b\u306b\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u304c\u6700\u3082\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306a\u306e\u3067\u3059\u3002<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u306e3\u3064\u306e\u7a2e\u985e\u3068\u4f7f\u3044\u5206\u3051<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u30d5\u30a1\u30cd\u30eb\u306b\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066<strong>3\u3064\u306e\u7a2e\u985e<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u3001BtoB\u55b6\u696d\u3067\u306e\u6d3b\u7528\u30b7\u30fc\u30f3\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u30d5\u30a1\u30cd\u30eb\u306e3\u3064\u306e\u7a2e\u985e\uff08\u30d1\u30fc\u30c1\u30a7\u30b9\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30fb\u30c0\u30d6\u30eb\uff09\u306e\u6bd4\u8f03\u56f3\uff5c\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3067BtoB\u306b\u6700\u9069\u306a\u30e2\u30c7\u30eb\u3092\u7406\u89e3\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-funnel-guide-1-2.png\" \/><\/figure>\n<h3 class=\"wp-block-heading\">1. \u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\uff08\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\uff09<\/h3>\n<p>\u6700\u3082\u57fa\u672c\u7684\u306a\u30d5\u30a1\u30cd\u30eb\u3067\u3001AIDMA\uff08Attention \u2192 Interest \u2192 Desire \u2192 Memory \u2192 Action\uff09\u30e2\u30c7\u30eb\u3092\u767a\u5c55\u3055\u305b\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u6bb5\u968e<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u9867\u5ba2\u306e\u72b6\u614b<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">BtoB\u3067\u306e\u5177\u4f53\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u8a8d\u77e5\uff08TOFU\uff09<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8ab2\u984c\u3092\u611f\u3058\u59cb\u3081\u3001\u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u8aad\u3080\u3001\u5c55\u793a\u4f1a\u306b\u53c2\u52a0\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u8208\u5473\u30fb\u95a2\u5fc3\uff08MOFU\uff09<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u89e3\u6c7a\u7b56\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u59cb\u3081\u308b<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u6bd4\u8f03\u30fb\u691c\u8a0e<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5177\u4f53\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u6bd4\u8f03\u3059\u308b<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u30c7\u30e2\u4f9d\u983c<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u8cfc\u5165\uff08BOFU\uff09<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6700\u7d42\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5951\u7d04\u3001\u5c0e\u5165<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>BtoB\u55b6\u696d\u3067\u306e\u6d3b\u7528<\/strong>\uff1a\u5404\u6bb5\u968e\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u6570\u3092\u8a08\u6e2c\u3057\u3001<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u6700\u3082\u4f4e\u3044\u6bb5\u968e<\/strong>\u306b\u96c6\u4e2d\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3057\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">2. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\uff08\u5f71\u97ff\u30d5\u30a1\u30cd\u30eb\uff09<\/h3>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u304c\u300c\u8cfc\u5165\u307e\u3067\u300d\u3092\u5bfe\u8c61\u3068\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306f<strong>\u300c\u8cfc\u5165\u5f8c\u300d\u306e\u9867\u5ba2\u884c\u52d5<\/strong>\u306b\u7740\u76ee\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u6bb5\u968e<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u9867\u5ba2\u306e\u884c\u52d5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u7d99\u7d9a\u5229\u7528<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u88fd\u54c1\u3092\u4f7f\u3044\u7d9a\u3051\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8ffd\u52a0\u5951\u7d04\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u7d39\u4ecb\u30fb\u63a8\u85a6<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u77e5\u4eba\u3084\u540c\u696d\u8005\u306b\u63a8\u85a6\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u767a\u4fe1\u30fb\u5171\u6709<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">SNS\u3084\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3067\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>\u30dd\u30a4\u30f3\u30c8<\/strong>\uff1a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u3001\u4e0b\u306b\u884c\u304f\u307b\u3069\u5bfe\u8c61\u8005\u304c<strong>\u5897\u3048\u3066\u3044\u304f<\/strong>\uff08\u9006\u4e09\u89d2\u5f62\uff09\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u304c\u65b0\u305f\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9023\u308c\u3066\u304f\u308b\u300c\u53e3\u30b3\u30df\u306e\u597d\u5faa\u74b0\u300d\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">3. \u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/h3>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3092<strong>\u7d71\u5408\u3057\u305f\u30e2\u30c7\u30eb<\/strong>\u3067\u3059\u3002\u8cfc\u5165\u524d\u306e\u96c6\u5ba2\u304b\u3089\u8cfc\u5165\u5f8c\u306e\u62e1\u6563\u307e\u3067\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u4e00\u6c17\u901a\u8cab\u3067\u7ba1\u7406\u3057\u307e\u3059\u3002<\/p>\n<p><strong>BtoB\u4f01\u696d\u306b\u306f\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u304c\u6700\u9069<\/strong>\u306a\u7406\u7531\uff1a<\/p>\n<ul>\n<li>\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u7d39\u4ecb\u6848\u4ef6\u306f\u3001<strong>\u65b0\u898f\u30ea\u30fc\u30c9\u3088\u308a\u6210\u7d04\u7387\u304c3\u301c5\u500d\u9ad8\u3044<\/strong><\/li>\n<li>\u5c0e\u5165\u4e8b\u4f8b\u3068\u3057\u3066\u5354\u529b\u3057\u3066\u3082\u3089\u3048\u308c\u3070\u3001\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3082\u306a\u308b<\/li>\n<li>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316\u306b\u76f4\u7d50\u3059\u308b<\/li>\n<\/ul>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08\u3067\u3088\u304f\u3042\u308b5\u3064\u306e\u5931\u6557\u3068\u539f\u56e0<\/h2>\n<p>\u30d5\u30a1\u30cd\u30eb\u3092\u5c0e\u5165\u3057\u3066\u3082\u6210\u679c\u304c\u51fa\u306a\u3044\u4f01\u696d\u306b\u306f\u3001\u5171\u901a\u3059\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306b\u5f53\u3066\u306f\u307e\u308b\u3082\u306e\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08\u3067\u3088\u304f\u3042\u308b5\u3064\u306e\u5931\u6557\u3068\u5bfe\u7b56\u3092\u793a\u3059\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff5c\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3067\u6210\u679c\u304c\u51fa\u306a\u3044\u539f\u56e0\u3092\u7279\u5b9a\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-funnel-guide-2-2.png\" \/><\/figure>\n<h3 class=\"wp-block-heading\">\u5931\u65571\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u66d6\u6627\u306a\u307e\u307e\u96c6\u5ba2\u3059\u308b<\/h3>\n<p>ICP\uff08\u7406\u60f3\u306e\u9867\u5ba2\u50cf\uff09\u3092\u660e\u78ba\u306b\u305b\u305a\u3001\u300c\u3068\u306b\u304b\u304f\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3059\u300d\u65bd\u7b56\u3092\u884c\u3046\u3068\u3001\u30d5\u30a1\u30cd\u30eb\u4e0a\u90e8\u306f\u81a8\u3089\u3080\u3082\u306e\u306e\u4e0b\u90e8\u3078\u306e\u8ee2\u63db\u7387\u304c\u6975\u7aef\u306b\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<strong>\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u52b9\u7387\u3092\u6c7a\u3081\u308b<\/strong>\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u5931\u65572\uff1a\u5404\u6bb5\u968e\u306e\u5b9a\u7fa9\u304c\u5c5e\u4eba\u7684<\/h3>\n<p>\u300c\u8208\u5473\u3042\u308a\u300d\u300c\u5546\u8ac7\u5316\u300d\u306e\u57fa\u6e96\u304c\u55b6\u696d\u62c5\u5f53\u3054\u3068\u306b\u7570\u306a\u308b\u3068\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u306b\u53d6\u308c\u307e\u305b\u3093\u3002<strong>\u5404\u6bb5\u968e\u306e\u901a\u904e\u6761\u4ef6\u3092\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u7d71\u4e00<\/strong>\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u5931\u65573\uff1aMOFU\uff08\u4e2d\u9593\u5c64\uff09\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u624b\u8584<\/h3>\n<p>TOFU\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001BOFU\u3067\u5546\u8ac7\u5316\u3057\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\u306f\u591a\u3044\u3067\u3059\u304c\u3001\u305d\u306e\u9593\u306e<strong>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09\u304c\u629c\u3051\u843d\u3061\u3066\u3044\u308b<\/strong>\u30b1\u30fc\u30b9\u304c\u975e\u5e38\u306b\u591a\u3044\u3067\u3059\u30022026\u5e74\u306e\u8abf\u67fb\u3067\u306f\u3001\u30ea\u30fc\u30c9\u6570\u306f\u78ba\u4fdd\u3067\u304d\u3066\u3082\u5546\u8ac7\u3084\u6210\u7d04\u306b\u7e4b\u304c\u3089\u306a\u3044\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u300d\u306e\u8ab2\u984c\u304c\u6df1\u523b\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u5931\u65574\uff1a\u624b\u52d5\u4f5c\u696d\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af<\/h3>\n<p>\u4f01\u696d\u30ea\u30b5\u30fc\u30c1\u3001\u30e1\u30fc\u30eb\u4f5c\u6210\u3001\u30ea\u30b9\u30c8\u4f5c\u6210\u3092\u624b\u52d5\u3067\u884c\u3063\u3066\u3044\u308b\u3068\u3001<strong>1\u793e\u3042\u305f\u308a\u306e\u55b6\u696d\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308a<\/strong>\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u56de\u3059\u30b9\u30d4\u30fc\u30c9\u304c\u9045\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u5931\u65575\uff1a\u30d5\u30a1\u30cd\u30eb\u3092\u300c\u4f5c\u3063\u3066\u7d42\u308f\u308a\u300d\u306b\u3059\u308b<\/h3>\n<p>\u30d5\u30a1\u30cd\u30eb\u306f\u4e00\u5ea6\u4f5c\u3063\u305f\u3089\u5b8c\u6210\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<strong>\u5b9a\u671f\u7684\u306b\u5404\u6bb5\u968e\u306e\u6570\u5024\u3092\u5206\u6790\u3057\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u3066\u6539\u5584<\/strong>\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u6210\u679c\u304c\u51fa\u308b\u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u5931\u6557\u3092\u8e0f\u307e\u3048\u3001BtoB\u55b6\u696d\u3067\u30d5\u30a1\u30cd\u30eb\u3092\u52b9\u679c\u7684\u306b\u8a2d\u8a08\u30fb\u904b\u7528\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u30dd\u30a4\u30f3\u30c81\uff1aICP\uff08\u7406\u60f3\u306e\u9867\u5ba2\u50cf\uff09\u3092\u5148\u306b\u5b9a\u7fa9\u3059\u308b<\/h3>\n<p>\u30d5\u30a1\u30cd\u30eb\u306eTOFU\uff08\u6700\u4e0a\u90e8\uff09\u306b\u5165\u308c\u308b\u3079\u304d\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u62c5\u4fdd\u3059\u308b\u306b\u306f\u3001<strong>\u307e\u305aICP \u3092\u660e\u78ba\u306b\u3059\u308b<\/strong>\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u8ab2\u984c\u3001\u4e88\u7b97\u611f\u306a\u3069\u3092\u5177\u4f53\u7684\u306b\u5b9a\u7fa9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/what-is-target-custom\/\" target=\"_blank\" rel=\"noopener\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u5b9a\u7fa9\u65b9\u6cd5<\/a>\u3067\u3001STP\u30846R\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u305fICP\u8a2d\u8a08\u306e\u8a73\u7d30\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u30dd\u30a4\u30f3\u30c82\uff1a\u5404\u6bb5\u968e\u306eKPI\u3068\u901a\u904e\u6761\u4ef6\u3092\u6570\u5024\u5316\u3059\u308b<\/h3>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">KPI\u4f8b<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u901a\u904e\u6761\u4ef6\u306e\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8a8d\u77e5<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">PV\u6570\u3001\u5e83\u544a\u8868\u793a\u56de\u6570<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30da\u30fc\u30b8\u95b2\u89a7 or \u8cc7\u6599DL<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8208\u5473\u30fb\u95a2\u5fc3<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u7387<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30e1\u30fc\u30eb\u8fd4\u4fe1 or \u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6bd4\u8f03\u30fb\u691c\u8a0e<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5546\u8ac7\u5316\u7387<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30c7\u30e2\u4f9d\u983c or \u30c8\u30e9\u30a4\u30a2\u30eb\u958b\u59cb<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8cfc\u5165<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6210\u7d04\u7387\u3001\u53d7\u6ce8\u984d<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5951\u7d04\u7de0\u7d50<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3 class=\"wp-block-heading\">\u30dd\u30a4\u30f3\u30c83\uff1aMOFU\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u539a\u304f\u3059\u308b<\/h3>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/white-paper-guide\/\" target=\"_blank\" rel=\"noopener\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u4f5c\u6210\u30ac\u30a4\u30c9<\/a>\u306e\u3088\u3046\u306a\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u4e8b\u4f8b\u96c6\u3001\u6bd4\u8f03\u8cc7\u6599\u3092\u7528\u610f\u3057\u3001<strong>\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u81ea\u3089\u691c\u8a0e\u3092\u9032\u3081\u3089\u308c\u308b\u74b0\u5883<\/strong>\u3092\u6574\u3048\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u30dd\u30a4\u30f3\u30c84\uff1a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f15\u304d\u6e21\u3057\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n<p>MQL\uff08Marketing Qualified Lead\uff09\u304b\u3089SQL\uff08Sales Qualified Lead\uff09\u3078\u306e\u5f15\u304d\u6e21\u3057\u6761\u4ef6\u3092\u3001<strong>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u5b9a\u91cf\u5316<\/strong>\u3057\u307e\u3059\u3002\u66d6\u6627\u306a\u300c\u6e29\u5ea6\u611f\u300d\u3067\u306f\u306a\u304f\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5224\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u30dd\u30a4\u30f3\u30c85\uff1a\u30d5\u30a1\u30cd\u30eb\u5404\u6bb5\u968e\u3092\u81ea\u52d5\u5316\u3059\u308b<\/h3>\n<p>\u624b\u52d5\u3067\u56de\u3059\u30d5\u30a1\u30cd\u30eb\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306bBtoB\u55b6\u696d\u3067\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u696d\u52d9\u304c\u6700\u3082\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u308a\u3084\u3059\u3044\u305f\u3081\u3001<strong>AI\u306b\u3088\u308b\u81ea\u52d5\u5316<\/strong>\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u696d\u52d9<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u624b\u52d5\u306e\u6240\u8981\u6642\u9593<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u81ea\u52d5\u5316\u5f8c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u9078\u5b9a\uff08100\u793e\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">4\u6642\u9593\u4ee5\u4e0a<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>5\u5206<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u4f01\u696d\u306e\u6df1\u6398\u308a\u8abf\u67fb<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">1\u793e\u3042\u305f\u308a2\u6642\u9593<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>3\u5206<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30e1\u30fc\u30eb\u4f5c\u6210<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">1\u901a\u3042\u305f\u308a30\u5206<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>30\u79d2<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u65b9\u6cd51\uff1a\u624b\u52d5\u3067\u30d5\u30a1\u30cd\u30eb\u3092\u8a2d\u8a08\u30fb\u904b\u7528\u3059\u308b5\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p>\u307e\u305a\u306f\u3001\u30c4\u30fc\u30eb\u306b\u983c\u3089\u305a\u624b\u52d5\u3067\u30d5\u30a1\u30cd\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u57fa\u672c\u624b\u9806\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">STEP 1\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u696d\u754c\u56e3\u4f53\u540d\u7c3f\u3001\u5c55\u793a\u4f1a\u51fa\u5c55\u4f01\u696d\u30ea\u30b9\u30c8\u3001\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306a\u3069\u304b\u3089\u3001ICP\u306b\u5408\u81f4\u3059\u308b\u4f01\u696d\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002Excel\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u7ba1\u7406\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">STEP 2\uff1a\u5404\u4f01\u696d\u306e\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3046<\/h3>\n<p>\u4f01\u696d\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3001\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306a\u3069\u3092\u78ba\u8a8d\u3057\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u4e8b\u696d\u5185\u5bb9\u30fb\u4e3b\u529b\u88fd\u54c1<\/li>\n<li>\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306e\u4eee\u8aac<\/li>\n<li>\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\uff08\u6c7a\u88c1\u8005\uff09\u306e\u7279\u5b9a<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">STEP 3\uff1a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u6c7a\u5b9a\u3059\u308b<\/h3>\n<p>\u5404\u4f01\u696d\u306e\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u9078\u3073\u307e\u3059\uff1a<\/p>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">TOFU<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001SEO\u3001\u5c55\u793a\u4f1a<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">MOFU<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30e1\u30fc\u30eb\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">BOFU<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u500b\u5225\u63d0\u6848\u3001\u30c7\u30e2\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3 class=\"wp-block-heading\">STEP 4\uff1a\u5b9f\u884c\u3057\u3001\u7d50\u679c\u3092\u8a18\u9332\u3059\u308b<\/h3>\n<p>\u5404\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u7d50\u679c\uff08\u958b\u5c01\u3001\u8fd4\u4fe1\u3001\u5546\u8ac7\u5316\u306a\u3069\uff09\u3092\u8a18\u9332\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306e\u901a\u904e\u7387\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">STEP 5\uff1a\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u6539\u5584\u3059\u308b<\/h3>\n<p>\u901a\u904e\u7387\u304c\u6700\u3082\u4f4e\u3044\u6bb5\u968e\u3092\u7279\u5b9a\u3057\u3001\u539f\u56e0\u3092\u5206\u6790\u3057\u3066\u65bd\u7b56\u3092\u6539\u5584\u3057\u307e\u3059\u3002<strong>\u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u6700\u4f4e\u67081\u56de\u306f\u56de\u3059<\/strong>\u3053\u3068\u304c\u6210\u679c\u3092\u51fa\u3059\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u65b9\u6cd52\uff1aCRM\/MA\u30c4\u30fc\u30eb\u3067\u30d5\u30a1\u30cd\u30eb\u3092\u53ef\u8996\u5316\u3059\u308b<\/h2>\n<p>Salesforce\u3001HubSpot\u306a\u3069\u306eCRM\/MA\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306e\u6570\u5024\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30e1\u30ea\u30c3\u30c8<\/strong>\uff1a<\/p>\n<ul>\n<li>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u5404\u6bb5\u968e\u306e\u6570\u5024\u3092\u81ea\u52d5\u96c6\u8a08<\/li>\n<li>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u5f15\u304d\u6e21\u3057\u57fa\u6e96\u3092\u81ea\u52d5\u5316<\/li>\n<li>\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u81ea\u52d5\u5316\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30fc\u30b1\u30f3\u30b9\uff09<\/li>\n<\/ul>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a<\/p>\n<ul>\n<li>\u6708\u984d10\u4e07\u5186\u4ee5\u4e0a\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u30c4\u30fc\u30eb\u304c\u591a\u3044<\/li>\n<li><strong>\u300c\u30d5\u30a1\u30cd\u30eb\u306e\u5165\u53e3\u300d\u3067\u3042\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u4f5c\u6210\u306f\u624b\u52d5\u306e\u307e\u307e<\/strong><\/li>\n<li>\u4f01\u696d\u306e\u6df1\u6398\u308a\u30ea\u30b5\u30fc\u30c1\u306f\u5225\u9014\u5fc5\u8981<\/li>\n<\/ul>\n<p>CRM\/MA\u30c4\u30fc\u30eb\u306f\u300c\u30d5\u30a1\u30cd\u30eb\u306e\u4e2d\u9593\u7ba1\u7406\u300d\u306b\u306f\u512a\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u4e0a\u90e8\uff08\u30ea\u30b9\u30c8\u4f5c\u6210\uff09\u3068\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u30e1\u30fc\u30eb\u9001\u4fe1\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\uff09\u306e\u81ea\u52d5\u5316\u306b\u306f\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u65b9\u6cd53\uff1aGBase GTM\u3067\u30d5\u30a1\u30cd\u30eb\u5168\u6bb5\u968e\u3092AI\u3067\u81ea\u52d5\u5316\u3059\u308b<\/h2>\n<p>\u30d5\u30a1\u30cd\u30eb\u306e\u8a2d\u8a08\u304b\u3089\u5b9f\u884c\u3001\u6700\u9069\u5316\u307e\u3067\u3092<strong>1\u3064\u306e\u30c4\u30fc\u30eb\u3067\u5b8c\u7d50<\/strong>\u3055\u305b\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/s.gbase.ai\" target=\"_blank\" rel=\"noopener\">GBase GTM<\/a>\u306f\u3001\u65e5\u672c500\u4e07\u793e\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068AI\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30d5\u30a1\u30cd\u30eb\u5404\u6bb5\u968e\u306e\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u306a\u305cGBase GTM\u304c\u30d5\u30a1\u30cd\u30eb\u6700\u9069\u5316\u306b\u6709\u52b9\u304b<\/h3>\n<p>\u5f93\u6765\u306eCRM\/MA\u30c4\u30fc\u30eb\u306f\u300c\u30d5\u30a1\u30cd\u30eb\u306e\u7ba1\u7406\u300d\u306b\u7279\u5316\u3057\u3066\u3044\u307e\u3059\u304c\u3001GBase GTM\u306f<strong>\u30d5\u30a1\u30cd\u30eb\u306e\u300c\u5b9f\u884c\u300d\u3092\u81ea\u52d5\u5316<\/strong>\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u5f93\u6765\u306e\u30c4\u30fc\u30eb<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">GBase GTM<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">TOFU\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u624b\u52d5\u3067\u30ea\u30b9\u30c8\u4f5c\u6210<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>AI \u304c500\u4e07\u793e\u304b\u3089ICP\u30de\u30c3\u30c1\u4f01\u696d\u3092\u81ea\u52d5\u62bd\u51fa\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">MOFU\uff1a\u4f01\u696d\u30ea\u30b5\u30fc\u30c1<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">1\u793e2\u6642\u9593\u304b\u3051\u3066\u624b\u52d5\u8abf\u67fb<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>Deep Research\u30673\u5206\u3067\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u751f\u6210<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">BOFU\uff1a\u30a2\u30d7\u30ed\u30fc\u30c1\u5b9f\u884c<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">1\u901a30\u5206\u304b\u3051\u3066\u30e1\u30fc\u30eb\u4f5c\u6210<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>AI \u304c\u4f01\u696d\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30e1\u30fc\u30eb\u309230\u79d2\u3067\u751f\u6210<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<div style=\"text-align: center; margin: 32px 0; padding: 24px 20px; background: #F3F4F6; border-radius: 12px; border-left: 4px solid #DC2626;\">\n<p style=\"font-size: 14px; color: #374151; margin-bottom: 12px; font-weight: 500;\">GBase GTM\u306a\u3089\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u307e\u3059<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai?cta=article-funnel-guide-feature\" style=\"display: inline-block; background-color: #DC2626; color: white; padding: 12px 28px; border-radius: 6px; text-decoration: none; font-weight: bold; font-size: 16px;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u8a66\u3059<\/a>\n<\/div>\n<h3 class=\"wp-block-heading\">\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\uff08STEP 1\u301c4\uff09<\/h3>\n<h4 class=\"wp-block-heading\">STEP 1\uff1aGBase GTM\u306b\u7121\u6599\u767b\u9332\u3057\u3001\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3092\u4f5c\u6210\u3059\u308b<\/h4>\n<p><a href=\"https:\/\/s.gbase.ai\" target=\"_blank\" rel=\"noopener\">GBase GTM<\/a>\u306b\u7121\u6599\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u55b6\u696d\u5bfe\u8c61\u3068\u306a\u308bICP\u306e\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u696d\u754c\u3001\u5730\u57df\u3001\u4f01\u696d\u898f\u6a21\u306a\u3069\u306e\u69cb\u9020\u5316\u6761\u4ef6\u306b\u52a0\u3048\u3066\u3001\u300cDX\u63a8\u9032\u306b\u7a4d\u6975\u7684\u306a\u4f01\u696d\u300d\u300c\u6d77\u5916\u5c55\u958b\u3092\u691c\u8a0e\u4e2d\u306e\u4f01\u696d\u300d\u3068\u3044\u3063\u305f<strong>\u5b9a\u6027\u6761\u4ef6\u3082\u81ea\u7136\u8a00\u8a9e\u3067\u5165\u529b<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"GBase GTM\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u753b\u9762\uff5c\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3067\u7406\u60f3\u306e\u4f01\u696d\u50cf\u3092\u5b9a\u7fa9\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/gtm-targeting.png\" \/><\/figure>\n<h4 class=\"wp-block-heading\">STEP 2\uff1aAI\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u30d5\u30a1\u30cd\u30eb\u4e0a\u90e8\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u81ea\u52d5\u9078\u5b9a\u3059\u308b<\/h4>\n<p>\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001AI\u304c500\u4e07\u793e\u306e\u4e2d\u304b\u3089\u30de\u30c3\u30c1\u3059\u308b\u4f01\u696d\u3092\u62bd\u51fa\u3057\u3001<strong>2\u6bb5\u968e\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff08L2\u9ad8\u901f\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0 \u2192 L3\u6df1\u5ea6\u691c\u8a3c\uff09<\/strong>\u3067\u512a\u5148\u5ea6\u3092\u81ea\u52d5\u5224\u5b9a\u3057\u307e\u3059\u3002\u5f93\u67654\u6642\u9593\u4ee5\u4e0a\u304b\u304b\u3063\u3066\u3044\u305f\u30ea\u30b9\u30c8\u4f5c\u6210\u304c\u3001<strong>\u308f\u305a\u304b5\u5206\u3067\u5b8c\u4e86<\/strong>\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"GBase GTM\u306eAI\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u753b\u9762\uff5c\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3067\u30ea\u30fc\u30c9\u306e\u898b\u8fbc\u307f\u5ea6\u3092\u81ea\u52d5\u5224\u5b9a\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2025\/12\/BANT%E6%9D%A1%E4%BB%B6%E3%81%A6%E3%82%99%E3%80%8C%E8%A6%8B%E8%BE%BC%E3%81%BF%E3%80%8D%E3%82%92%E5%86%8D%E5%AE%9A%E7%BE%A9%E3%81%99%E3%82%8B.png\" \/><\/figure>\n<h4 class=\"wp-block-heading\">STEP 3\uff1aDeep Research\u3067\u30d5\u30a1\u30cd\u30eb\u4e2d\u9593\u306e\u30ea\u30b5\u30fc\u30c1\u3092\u81ea\u52d5\u5316\u3059\u308b<\/h4>\n<p>\u9ad8\u30b9\u30b3\u30a2\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3001<strong>AI \u304c\u81ea\u52d5\u7684\u306b\u4f01\u696d\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u751f\u6210<\/strong>\u3057\u307e\u3059\u3002\u4e8b\u696d\u5185\u5bb9\u3001\u4e3b\u529b\u88fd\u54c1\u3001\u7af6\u5408\u72b6\u6cc1\u3001\u6700\u65b0\u30cb\u30e5\u30fc\u30b9\u3001\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u60c5\u5831\u307e\u3067\u30016\u3064\u306e\u89b3\u70b9\u3067\u5206\u6790\u30021\u793e\u3042\u305f\u308a2\u6642\u9593\u4ee5\u4e0a\u304b\u304b\u3063\u3066\u3044\u305f\u8abf\u67fb\u3092<strong>3\u5206\u306b\u77ed\u7e2e<\/strong>\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"GBase GTM\u306eDeep Research\u4f01\u696d\u8abf\u67fb\u753b\u9762\uff5c\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u6df1\u304f\u7406\u89e3\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/gtm\u4f01\u696ddeep-research.png\" \/><\/figure>\n<h4 class=\"wp-block-heading\">STEP 4\uff1aAI\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30e1\u30fc\u30eb\u3067\u30d5\u30a1\u30cd\u30eb\u4e0b\u90e8\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3059\u308b<\/h4>\n<p>\u8abf\u67fb\u7d50\u679c\u3092\u3082\u3068\u306b\u3001AI\u304c\u5404\u4f01\u696d\u5411\u3051\u306e<strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u65e5\u672c\u8a9e\u30d3\u30b8\u30cd\u30b9\u30e1\u30fc\u30eb\u309230\u79d2\u3067\u751f\u6210<\/strong>\u3002\u3055\u3089\u306b\u3001OAuth\u8a8d\u8a3c\u3067\u9023\u643a\u3057\u305f<strong>\u81ea\u5206\u306eGmail\u304b\u3089\u76f4\u63a5\u9001\u4fe1<\/strong>\u3067\u304d\u308b\u305f\u3081\u3001\u53d7\u53d6\u4eba\u306b\u306f\u300c\u55b6\u696d\u62c5\u5f53\u8005\u672c\u4eba\u304b\u3089\u306e\u30e1\u30fc\u30eb\u300d\u3068\u3057\u3066\u5c4a\u304d\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"GBase GTM\u306eAI\u30e1\u30fc\u30eb\u4f5c\u6210\u753b\u9762\uff5c\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u751f\u6210\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2025\/12\/\u55b6\u696d\u30e1\u30fc\u30eb\u306e\u6975\u610f\u3010\u5fc3\u7406\u30c6\u30af\u30cb\u30c3\u30af\u00d7AI\u3011.png\" \/><\/figure>\n<div style=\"text-align: center; margin: 24px 0;\">\n  <a href=\"https:\/\/s.gbase.ai?cta=article-funnel-guide-step\" style=\"display: inline-block; background-color: #DC2626; color: white; padding: 12px 32px; border-radius: 6px; text-decoration: none; font-weight: bold; font-size: 16px;\" target=\"_blank\" rel=\"noopener\">\u4eca\u3059\u3050GBase GTM\u3092\u7121\u6599\u3067\u8a66\u3059<\/a>\n<\/div>\n<h3 class=\"wp-block-heading\">\u6d3b\u7528\u4e8b\u4f8b\uff1a\u30d5\u30a1\u30cd\u30eb\u5404\u6bb5\u968e\u3067\u306eGBase GTM\u6d3b\u7528<\/h3>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u6d3b\u7528\u30b7\u30fc\u30f3<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u8a73\u7d30<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u65b0\u898f\u5e02\u5834\u958b\u62d3<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u65b0\u3057\u3044\u696d\u754c\u306eICP\u6761\u4ef6\u3092\u8a2d\u5b9a \u2192 AI \u304c\u8a72\u5f53\u4f01\u696d\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7 \u2192 \u696d\u754c\u7279\u5316\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8 \u2192 \u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30e1\u30fc\u30eb\u9001\u4fe1<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u5c55\u793a\u4f1a\u30d5\u30a9\u30ed\u30fc<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u540d\u523a\u4ea4\u63db\u3057\u305f\u4f01\u696d\u3092\u30bf\u30b9\u30af\u3068\u3057\u3066\u767b\u9332 \u2192 AI \u304c\u6df1\u6398\u308a\u8abf\u67fb \u2192 \u5c55\u793a\u4f1a\u306e\u6587\u8108\u3092\u8e0f\u307e\u3048\u305f\u500b\u5225\u30e1\u30fc\u30eb \u2192 <a href=\"https:\/\/s.gbase.ai\/blog\/what-is-inside-sales\/\" target=\"_blank\" rel=\"noopener\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u30c1\u30fc\u30e0<\/a>\u304c\u5546\u8ac7\u5316<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u4f11\u7720\u30ea\u30fc\u30c9\u306e\u6398\u308a\u8d77\u3053\u3057<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u904e\u53bb\u306e\u30ea\u30fc\u30c9\u3092\u518d\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0 \u2192 \u6700\u65b0\u306e\u4f01\u696d\u52d5\u5411\u3092\u81ea\u52d5\u8abf\u67fb \u2192 \u65b0\u305f\u306a\u5207\u308a\u53e3\u3067\u30a2\u30d7\u30ed\u30fc\u30c1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>\u3055\u3089\u306b\u3001<a href=\"https:\/\/s.gbase.ai\/blog\/get-sales-lead\/\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a9\u30fc\u30e0\u55b6\u696d\u306b\u3088\u308b\u30a2\u30dd\u53d6\u308a<\/a>\u3084<a href=\"https:\/\/s.gbase.ai\/blog\/sales-mail-technique\/\" target=\"_blank\" rel=\"noopener\">\u55b6\u696d\u30e1\u30fc\u30eb\u306e\u5fc3\u7406\u30c6\u30af\u30cb\u30c3\u30af<\/a>\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u52b9\u7387\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">3\u3064\u306e\u65b9\u6cd5\u306e\u6bd4\u8f03\uff1a\u3069\u308c\u304c\u81ea\u793e\u306b\u5411\u3044\u3066\u3044\u308b\u304b<\/h2>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u30d5\u30a1\u30cd\u30eb\u904b\u75283\u3064\u306e\u65b9\u6cd5\uff08\u624b\u52d5\u30fbCRM\/MA\u30fbGBase GTM\uff09\u306e\u5fb9\u5e95\u6bd4\u8f03\u8868\uff5c\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3067\u81ea\u793e\u306b\u6700\u9069\u306a\u65b9\u6cd5\u3092\u9078\u3076\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-funnel-guide-3-2.png\" \/><\/figure>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u6bd4\u8f03\u9805\u76ee<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u624b\u52d5\u904b\u7528<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">CRM\/MA\u30c4\u30fc\u30eb<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">GBase GTM<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u521d\u671f\u30b3\u30b9\u30c8<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">0\u5186\uff08Excel\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6708\u984d10\u4e07\u5186\u301c<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>0\u5186\uff08\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u30ea\u30b9\u30c8\u4f5c\u6210<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u624b\u52d5\uff084\u6642\u9593+\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u624b\u52d5<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>AI\u81ea\u52d5\uff085\u5206\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u4f01\u696d\u30ea\u30b5\u30fc\u30c1<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u624b\u52d5\uff082\u6642\u9593\/\u793e\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u624b\u52d5<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>AI\u81ea\u52d5\uff083\u5206\/\u793e\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u30e1\u30fc\u30eb\u4f5c\u6210<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u624b\u52d5\uff0830\u5206\/\u901a\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u914d\u4fe1<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>AI\u500b\u5225\u751f\u6210\uff0830\u79d2\/\u901a\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u30d5\u30a1\u30cd\u30eb\u7ba1\u7406<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">Excel\u7ba1\u7406<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30bf\u30b9\u30af\u7ba1\u7406+Inquiry<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u304a\u3059\u3059\u3081\u4f01\u696d<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u55b6\u696d1\u301c2\u540d\u306e\u5c0f\u898f\u6a21<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30de\u30fc\u30b1\u90e8\u9580\u304c\u3042\u308b\u4e2d\u5927\u898f\u6a21<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\"><strong>\u30ea\u30fc\u30c9\u7372\u5f97\u301c\u30a2\u30d7\u30ed\u30fc\u30c1\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3057\u305f\u3044BtoB\u4f01\u696d<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>\u7d50\u8ad6<\/strong>\uff1aCRM\/MA\u30c4\u30fc\u30eb\u306f\u300c\u30d5\u30a1\u30cd\u30eb\u7ba1\u7406\u300d\u3001GBase GTM\u306f\u300c\u30d5\u30a1\u30cd\u30eb\u5b9f\u884c\u306e\u81ea\u52d5\u5316\u300d\u306b\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002<strong>\u4e21\u65b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/strong>\u306e\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u307e\u305a\u30d5\u30a1\u30cd\u30eb\u306e\u5165\u53e3\u3092\u52b9\u7387\u5316\u3057\u305f\u3044\u4f01\u696d\u306b\u306f<a href=\"https:\/\/s.gbase.ai\" target=\"_blank\" rel=\"noopener\">GBase GTM<\/a>\u304b\u3089\u59cb\u3081\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff1a\u30d5\u30a1\u30cd\u30eb\u3068AI\u6d3b\u7528\u3067\u55b6\u696d\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b<\/h2>\n<p>\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u305f\u30dd\u30a4\u30f3\u30c8\u3092\u632f\u308a\u8fd4\u308a\u307e\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u30d5\u30a1\u30cd\u30eb\u3068\u306f<\/strong>\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u6bb5\u968e\u7684\u306b\u53ef\u8996\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/li>\n<li><strong>3\u3064\u306e\u7a2e\u985e<\/strong>\uff08\u30d1\u30fc\u30c1\u30a7\u30b9\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30fb\u30c0\u30d6\u30eb\uff09\u3092\u7406\u89e3\u3057\u3001BtoB\u306b\u306f\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u304c\u6700\u9069<\/li>\n<li><strong>\u3088\u304f\u3042\u308b5\u3064\u306e\u5931\u6557<\/strong>\u3092\u907f\u3051\u3001ICP\u5b9a\u7fa9\u30fbKPI\u8a2d\u5b9a\u30fbMOFU\u5f37\u5316\u304c\u6210\u529f\u306e\u9375<\/li>\n<li><strong>\u30d5\u30a1\u30cd\u30eb\u5404\u6bb5\u968e\u306eAI\u81ea\u52d5\u5316<\/strong>\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a48\u500d\u3001\u4f01\u696d\u8abf\u67fb40\u500d\u3001\u30e1\u30fc\u30eb\u4f5c\u621060\u500d\u306e\u52b9\u7387\u5316\u304c\u53ef\u80fd<\/li>\n<li><a href=\"https:\/\/s.gbase.ai\" target=\"_blank\" rel=\"noopener\">GBase GTM<\/a>\u306a\u3089\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u300c\u8a2d\u8a08\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u5b9f\u884c\u300d\u307e\u30671\u3064\u306e\u30c4\u30fc\u30eb\u3067\u5b8c\u7d50<\/li>\n<\/ul>\n<p>2026\u5e74\u306eBtoB\u55b6\u696d\u306f\u3001\u300c\u5b89\u304f\u5927\u91cf\u306b\u30ea\u30fc\u30c9\u3092\u96c6\u3081\u308b\u300d\u6642\u4ee3\u304b\u3089\u3001<strong>\u300c\u6c7a\u88c1\u8005\u3078\u78ba\u5b9f\u306b\u5c4a\u3051\u308b\u300d\u6642\u4ee3<\/strong>\u3078\u3068\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u3092AI\u3067\u6700\u9069\u5316\u3057\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u6700\u5927\u306e\u6210\u679c\u3092\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"text-align: center; margin: 40px 0; padding: 32px 0; background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 16px;\">\n<p style=\"font-size: 18px; color: white; margin-bottom: 16px; font-weight: bold;\">\u3053\u306e\u8a18\u4e8b\u3067\u5b66\u3093\u3060\u3053\u3068\u3092\u5b9f\u8df5\u306b\u79fb\u3057\u307e\u3057\u3087\u3046<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai?cta=article-funnel-guide-footer\" style=\"display: inline-block; background-color: white; color: #DC2626; padding: 18px 48px; border-radius: 8px; text-decoration: none; font-weight: bold; font-size: 20px;\" target=\"_blank\" rel=\"noopener\">\u4eca\u3059\u3050GBase GTM\u3092\u59cb\u3081\u308b<\/a><\/p>\n<p style=\"font-size: 13px; color: #DBEAFE; margin-top: 12px;\">\u500b\u4eba0\u5186\u30b9\u30bf\u30fc\u30c8\u30fb\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u4e0d\u8981\u30fb30\u79d2\u3067\u767b\u9332\u5b8c\u4e86<\/p>\n<\/div>\n<hr class=\"wp-block-separator\"\/>\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n<h3 class=\"wp-block-heading\">Q1: \u30d5\u30a1\u30cd\u30eb\u3068\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u30d5\u30a1\u30cd\u30eb\u306f<strong>\u9867\u5ba2\u8996\u70b9<\/strong>\u3067\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u4fef\u77b0\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4e00\u65b9\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306f<strong>\u55b6\u696d\u8996\u70b9<\/strong>\u3067\u500b\u3005\u306e\u5546\u8ac7\u306e\u9032\u6357\u3092\u7ba1\u7406\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u3067\u5168\u4f53\u306e\u50be\u5411\u3092\u628a\u63e1\u3057\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3067\u500b\u5225\u306e\u5546\u8ac7\u3092\u8ffd\u8de1\u3059\u308b\u306e\u304c\u7406\u60f3\u7684\u306a\u4f7f\u3044\u5206\u3051\u3067\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">Q2: BtoB\u3067\u30d5\u30a1\u30cd\u30eb\u306f\u672c\u5f53\u306b\u307e\u3060\u6709\u52b9\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u306f\u3044\u3001BtoB\u3067\u306f<strong>\u4f9d\u7136\u3068\u3057\u3066\u6709\u52b9<\/strong>\u3067\u3059\u3002BtoC\u3067\u306f\u8cfc\u8cb7\u884c\u52d5\u306e\u975e\u76f4\u7dda\u5316\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u304c\u3001BtoB\u306f\u691c\u8a0e\u671f\u9593\u304c\u9577\u304f\u3001\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u308f\u308b\u305f\u3081\u3001\u6bb5\u968e\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u5f93\u6765\u306e\u4e00\u65b9\u901a\u884c\u306e\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u306a\u304f\u3001\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u3088\u3046\u306b\u8cfc\u5165\u5f8c\u306e\u62e1\u6563\u307e\u3067\u542b\u3081\u305f\u30e2\u30c7\u30eb\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">Q3: \u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u76ee\u5b89\u306f\uff1f<\/h3>\n<p>\u696d\u754c\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001BtoB\u306e\u4e00\u822c\u7684\u306a\u76ee\u5b89\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u6bb5\u968e<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u76ee\u5b89<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8a8d\u77e5 \u2192 \u8208\u5473\u30fb\u95a2\u5fc3<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">5\u301c15%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8208\u5473\u30fb\u95a2\u5fc3 \u2192 \u6bd4\u8f03\u30fb\u691c\u8a0e<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">15\u301c30%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6bd4\u8f03\u30fb\u691c\u8a0e \u2192 \u5546\u8ac7<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">10\u301c25%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5546\u8ac7 \u2192 \u6210\u7d04<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">20\u301c40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3 class=\"wp-block-heading\">Q4: \u30d5\u30a1\u30cd\u30eb\u306e\u6539\u5584\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u6700\u4f4e\u3067\u3082<strong>\u67081\u56de<\/strong>\u306f\u5404\u6bb5\u968e\u306e\u6570\u5024\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u7279\u5b9a\u3068\u6539\u5584\u65bd\u7b56\u306e\u5b9f\u884c\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u56db\u534a\u671f\u3054\u3068\u306b\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u8a2d\u8a08\u3092\u898b\u76f4\u3057\u3001ICP\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6761\u4ef6\u306e\u66f4\u65b0\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">Q5: \u5c0f\u898f\u6a21\u306a\u30c1\u30fc\u30e0\u3067\u3082\u30d5\u30a1\u30cd\u30eb\u7ba1\u7406\u306f\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u3080\u3057\u308d<strong>\u5c0f\u898f\u6a21\u30c1\u30fc\u30e0\u3053\u305d\u30d5\u30a1\u30cd\u30eb\u7ba1\u7406\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u3001\u3069\u306e\u6bb5\u968e\u306b\u3069\u308c\u3060\u3051\u306e\u30ea\u30fc\u30c9\u304c\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u90e8\u5206\u306b\u96c6\u4e2d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/s.gbase.ai\" target=\"_blank\" rel=\"noopener\">GBase GTM<\/a>\u306e\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u306a\u3089\u3001\u500b\u4eba\u3067\u30820\u5186\u304b\u3089\u30d5\u30a1\u30cd\u30eb\u6700\u9069\u5316\u3092\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">Q6: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u9055\u3044\u306f\uff1f<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f<strong>\u8a8d\u77e5\u304b\u3089\u8208\u5473\u559a\u8d77\u307e\u3067<\/strong>\uff08TOFU\u301cMOFU\uff09\u3092\u5bfe\u8c61\u3068\u3057\u3001\u4e3b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u7ba1\u7406\u3057\u307e\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306f<strong>\u5546\u8ac7\u5316\u304b\u3089\u6210\u7d04\u307e\u3067<\/strong>\uff08BOFU\uff09\u3092\u5bfe\u8c61\u3068\u3057\u3001\u55b6\u696d\u90e8\u9580\u304c\u7ba1\u7406\u3057\u307e\u3059\u3002\u4e21\u8005\u3092\u7e4b\u304e\u3001\u4e00\u6c17\u901a\u8cab\u3067\u7ba1\u7406\u3067\u304d\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u7d04\u7387\u5411\u4e0a\u306e\u9375\u3067\u3059\u3002<a href=\"https:\/\/s.gbase.ai\/blog\/what-is-closing\/\" target=\"_blank\" rel=\"noopener\">\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u306e\u57fa\u672c\u3068\u6210\u529f\u306e\u30b3\u30c4<\/a>\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30ea\u30fc\u30c9\u306f\u96c6\u307e\u308b\u306e\u306b\u3001\u306a\u304b\u306a\u304b\u5546\u8ac7\u306b\u7e4b\u304c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[25,41,39,40,42],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-guides","tag-btob","tag-41","tag-39","tag-40","tag-42"],"_links":{"self":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":4,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":2725,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/310\/revisions\/2725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media\/322"}],"wp:attachment":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}