{"id":181,"date":"2026-01-16T10:50:37","date_gmt":"2026-01-16T01:50:37","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/?p=181"},"modified":"2026-10-23T23:03:58","modified_gmt":"2026-10-23T14:03:58","slug":"what-is-target-custom","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/what-is-target-custom\/","title":{"rendered":"\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u306f\uff1fBtoB\u6210\u679c\u6700\u5927\u5316\u306eSTP\u30fb6R\u6d3b\u7528\u6cd5"},"content":{"rendered":"\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u660e\u78ba\u5316\u306f\u3001<a href=\"https:\/\/blog.gbase.ai\/gtm\/white-paper-guide\/\" data-type=\"post\" data-id=\"169\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u6226\u7565\u306e\u57fa\u76e4\u3067\u3042\u308a\u3001ROI\u30925\u500d\u4ee5\u4e0a\u306b\u5f15\u304d\u4e0a\u3052\u308b\u9375\u3067\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u5b9a\u7fa9\u304b\u3089\u5177\u4f53\u7684\u306a5\u30b9\u30c6\u30c3\u30d7\u8a2d\u5b9a\u6cd5\u3001\u30da\u30eb\u30bd\u30ca\u3068\u306e\u9055\u3044\u3001STP\u5206\u6790\u30fb6R\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3092\u3001\u5b9f\u52d9\u62c5\u5f53\u8005\u5411\u3051\u306b\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002\u6700\u65b0\u306e\u6210\u529f\u4e8b\u4f8b\u3001\u5931\u6557\u56de\u907f\u7b56\u3001\u30c4\u30fc\u30eb\u6d3b\u7528\u6cd5\u3082\u7db2\u7f85\u3057\u3001\u5373\u5b9f\u884c\u53ef\u80fd\u306a\u5185\u5bb9\u306b\u4ed5\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u306f\uff1fBtoB\u3067\u306a\u305c\u660e\u78ba\u5316\u304c\u751f\u547d\u7dda\u306a\u306e\u304b<\/h2>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u6700\u9069\u9069\u5408\u3057\u3001\u9ad8\u3044\u8cfc\u8cb7\u53ef\u80fd\u6027\u3001\u53ce\u76ca\u6027\u3001\u9577\u671f\u95a2\u4fc2\u69cb\u7bc9\u53ef\u80fd\u6027\u3092\u6301\u3064\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6307\u3057\u307e\u3059\u3002\u4e2d\u5c0f\u30fb\u6210\u9577\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u300c\u52dd\u3066\u308b\u30cb\u30c3\u30c1\u5e02\u5834\u300d\u3092\u9078\u5b9a\u3059\u308b\u6226\u7565\u7684\u5224\u65ad\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u304c\u5e73\u57476\u301c12\u30f6\u6708\u30013\u301c7\u4eba\u306e\u8907\u6570\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u4e0e\u3059\u308b\u305f\u3081\u3001\u8aa4\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u306f\u5de8\u984d\u640d\u5931\u3092\u62db\u304d\u307e\u3059\u3002\u4e00\u65b9\u3001\u6b63\u3057\u3044\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u73873\u301c5\u500d\u3001\u55b6\u696d\u6210\u7d04\u738730\u301c50%\u5411\u4e0a\u3001<a href=\"https:\/\/blog.gbase.ai\/gtm\/what-is-closing\/\" data-type=\"post\" data-id=\"59\">\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/a>\uff08CAC\uff0970%\u524a\u6e1b\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u306eSTP\u7406\u8ad6\u306f\u57fa\u672c\u539f\u5247\u3067\u3059\u304c\u3001\u65e5\u672c\u4f01\u696d\u7279\u6709\u306e\u8ab2\u984c\u3068\u3057\u3066\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3068\u56fd\u5185\u4e2d\u5c0f\u5e02\u5834\u306e\u4e8c\u6975\u5316\u304c\u3042\u308a\u307e\u3059\u3002\u5927\u4f01\u696d\u306f\u6d77\u5916\u3001\u4e2d\u5c0f\u306f\u56fd\u5185\u30cb\u30c3\u30c1\u3092\u72d9\u3046\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002\u3042\u308bSaaS\u4f01\u696d\u306f\u300c\u5f93\u696d\u54e1500\u540d\u8d85\u88fd\u9020\u696d\u90e8\u9577\u300d\u306b\u7d5e\u308a\u3001\u58f2\u4e0a3\u500d\u5316\u3092\u9054\u6210\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306f\u300c\u7d5e\u308a\u8fbc\u307f\u300d\u3067\u306f\u306a\u304f\u3001\u81ea\u793eNo.1\u5e02\u5834\u3092\u767a\u898b\u3059\u308b\u79d1\u5b66\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-ast-global-color-4-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/s.gbase.ai\/\" style=\"background:linear-gradient(135deg,rgb(255,155,113) 0%,rgb(255,74,74) 100%)\" target=\"_blank\" rel=\"noopener\">GBaseGTM\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u30da\u30eb\u30bd\u30ca\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u30de\u30b9\u30bf\u30fc\u3059\u308b<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u9805\u76ee<\/td><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2<\/td><td>\u30da\u30eb\u30bd\u30ca<\/td><\/tr><tr><td>\u5b9a\u7fa9<\/td><td>\u96c6\u56e3\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u300c500\u540d\u8d85\u88fd\u9020\u696d\u90e8\u9577\u300d\uff09<\/td><td>\u5177\u4f53\u7684\u500b\u4eba\uff08\u300c45\u6b73\u90e8\u9577\u30fb\u9234\u6728\u592a\u90ce\u3001DX\u8ab2\u984c\u300d\uff09<\/td><\/tr><tr><td>\u7c92\u5ea6<\/td><td>\u30de\u30af\u30ed\uff08\u5e02\u5834\u5358\u4f4d\uff09<\/td><td>\u30df\u30af\u30ed\uff08\u500b\u4eba\u5358\u4f4d\uff09<\/td><\/tr><tr><td>\u4f5c\u6210\u96e3\u6613\u5ea6<\/td><td>\u4e2d\uff08\u30c7\u30fc\u30bf\u5206\u6790\uff09<\/td><td>\u9ad8\uff08\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff09<\/td><\/tr><tr><td>\u66f4\u65b0\u983b\u5ea6<\/td><td>\u56db\u534a\u671f<\/td><td>\u5e741\u56de<\/td><\/tr><tr><td>\u4e3b\u7528\u9014<\/td><td>\u65bd\u7b56\u65b9\u5411\u30fb\u4e88\u7b97\u914d\u5206<\/td><td>\u30e1\u30c3\u30bb\u30fc\u30b8\u6700\u9069\u5316<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>BtoB\u3067\u306f1\u30bf\u30fc\u30b2\u30c3\u30c8\u306b3\u301c5\u30da\u30eb\u30bd\u30ca\u304c\u6a19\u6e96\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u300c\u8ab0\u306b\u58f2\u308b\u304b\u300d\u6226\u7565\u6c7a\u5b9a\u5f8c\u3001\u30da\u30eb\u30bd\u30ca\u3067\u300c\u3069\u3046\u523a\u3055\u308b\u304b\u300d\u6226\u8853\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">STP\u5206\u6790\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306e\u79d1\u5b66\u7684\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a8\u8ef8\u3067\u7cbe\u5bc6\u7d30\u5206\u5316<\/h3>\n\n\n\n<p>\u5e02\u5834\u3092\u5171\u901a\u7279\u6027\u3067\u5206\u5272\u3002BtoB\u8907\u5408\u5206\u985e\u304c\u9375\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f01\u696d\u898f\u6a21\uff1a\u5f93\u696d\u54e1\u30fb\u58f2\u4e0a\u30fb\u62e0\u70b9\u6570<\/li>\n\n\n\n<li>\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\uff1a\u6210\u9577\u30fb\u6210\u719f\u30fb\u8870\u9000<\/li>\n\n\n\n<li>\u5730\u7406\uff1a\u56fd\u5185\/\u6d77\u5916\u30fb\u90fd\u5e02\/\u5730\u65b9<\/li>\n\n\n\n<li>\u5f79\u8077\uff1a\u7d4c\u55b6\/\u90e8\u9577\/\u8ab2\u9577\/\u73fe\u5834<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u6a29\u9650\uff1a\u6c7a\u5b9a\/\u5f71\u97ff\/\u4f7f\u7528<\/li>\n\n\n\n<li>\u8ab2\u984c\uff1aDX\/\u30b3\u30b9\u30c8\/\u4eba\u6750<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u884c\u52d5\uff1a\u4ed6\u793e\u5229\u7528\/\u60c5\u5831\u7d4c\u8def<\/li>\n\n\n\n<li>\u6280\u8853\uff1aSalesforce\/MA\u4f7f\u7528<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a6R\u3067\u5b9a\u91cf\u9078\u5b9a<\/h3>\n\n\n\n<p>6R\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u5b9a\u91cf\u8a55\u4fa1\uff08\u6e80\u70b930\u70b9\uff09\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R1. Realistic scale\uff08\u5e74\u58f2\u4e0a1\u5104\u5186\u8d85\uff1f\uff09<\/li>\n\n\n\n<li>R2. Rate of growth\uff08\u5e7410%\u8d85\uff1f\uff09<\/li>\n\n\n\n<li>R3. Rival\uff08\u7af6\u5408\u4f4e\uff1f\uff09<\/li>\n\n\n\n<li>R4. Reach\uff08\u30c7\u30fc\u30bf\u5165\u624b\u5bb9\u6613\uff1f\uff09<\/li>\n\n\n\n<li>R5. Response\uff08\u8cfc\u8cb7\u610f\u6b32\u9ad8\uff1f\uff09<\/li>\n\n\n\n<li>R6. Resources\uff08\u81ea\u793e\u5bfe\u5fdc\u53ef\uff1f\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u30b9\u30b3\u30a2\u4f8b\uff1a25\u70b9\u4ee5\u4e0a\u306f\u512a\u5148A\u300120-24\u70b9\u306f\u512a\u5148B\u300120\u70b9\u672a\u6e80\u306f\u975e\u63a1\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u5dee\u5225\u5316\u9818\u57df\u78ba\u4fdd<\/h3>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3067\u5dee\u5225\u5316\u9818\u57df\u3092\u660e\u78ba\u306b\u3057\u3001UVP\uff08\u30e6\u30cb\u30fc\u30af\u30fb\u30bb\u30ea\u30f3\u30b0\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a5\u30b9\u30c6\u30c3\u30d7\uff1a\u5373\u5b9f\u884c\u8a73\u7d30\u30ac\u30a4\u30c9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d71. <strong>\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u5fb9\u5e95<\/strong> <\/h3>\n\n\n\n<p>\u5185\u90e8\uff08CRM\u6210\u7d04\u5206\u6790\u3001\u554f\u3044\u5408\u308f\u305b\u30ed\u30b0\u3001NPS\u3001\u55b6\u696d\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\uff09\u3001\u5916\u90e8\uff08<a href=\"https:\/\/s.gbase.ai\/\" target=\"_blank\" rel=\"noopener\">GBaseGTM<\/a>\u4f01\u696d\u30c7\u30fc\u30bf\u3001Google Analytics\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\uff09\u3092\u6d3b\u7528\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-ast-global-color-4-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/s.gbase.ai\/\" style=\"background:linear-gradient(135deg,rgb(255,155,113) 0%,rgb(255,74,74) 100%)\" target=\"_blank\" rel=\"noopener\">GBaseGTM\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3418\" height=\"1754\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2025\/11\/gtm-dashboard.png\" alt=\"gtm-dashboard\" class=\"wp-image-19\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72. <strong><strong>8\u8ef8\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/strong><\/h3>\n\n\n\n<p> Excel\u30d4\u30dc\u30c3\u30c8\u3067\u30af\u30ed\u30b9\u96c6\u8a08\u3057\u300115\u30bb\u30b0\u30e1\u30f3\u30c8\u307e\u3067\u62bd\u51fa\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d73. <strong><strong>6R\u5b9a\u91cf\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong><\/strong><\/h3>\n\n\n\n<p>\u81ea\u52d5\u63a1\u70b9\u306725\u70b9\u4ee5\u4e0a\u3092\u30e1\u30a4\u30f3\u300120-24\u70b9\u3092\u30b5\u30d6\u306b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d74. <strong><strong>\u30da\u30eb\u30bd\u30ca3-5\u540d\u7cbe\u5bc6\u69cb\u7bc9<\/strong><\/strong><\/h3>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u8ab2\u984c\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d75. <strong><strong><strong>\u65bd\u7b56\u30fbKPI\u30fbPDCA<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p> \u7279\u5316\u30d1\u30c3\u30b1\u30fc\u30b8\uff08\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u5e83\u544a\u3001\u30c7\u30e2\uff09\u3068KPI\u30c0\u30c3\u30b7\u30e5\uff08DL\u3001\u5546\u8ac7\u5316\u3001CAC\u3001LTV\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u6708\u30ec\u30d3\u30e5\u30fc\u3001\u56db\u534a\u671f\u4fee\u6b63\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">GTM\u6d3b\u7528\u4e8b\u4f8b\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u52d5\u5411\u30fb\u610f\u56f3\u3092\u53ef\u8996\u5316<\/h2>\n\n\n\n<p>GTM\uff08Go-To-Market\uff09\u30c4\u30fc\u30eb\u306e\u8abf\u67fb\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u6700\u65b0\u52d5\u5411\u3084DX\u8ee2\u63db\u3001\u63a1\u7528\u6d3b\u52d5\u306e\u610f\u56f3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3042\u308bSaaS\u4f01\u696d\u306f\u3001GTM\u3067\u300c\u88fd\u9020\u696d\u306eDX\u5c0e\u5165\u610f\u56f3\u300d\u3084\u300c\u4eba\u4e8b\u90e8\u9580\u306e\u63a1\u7528\u6d3b\u52d5\u300d\u3092\u5206\u6790\u3002\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u304c\u6700\u8fd1\u6c42\u4eba\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067DX\u63a8\u9032\u3092\u5ba3\u8a00\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6210\u529f\u7387\u304c30%\u4ee5\u4e0a\u5411\u4e0a\u3057\u3001\u5546\u8ac7\u5316\u7387\u308220%\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-ast-global-color-4-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/s.gbase.ai\/\" style=\"background:linear-gradient(135deg,rgb(255,155,113) 0%,rgb(255,74,74) 100%)\" target=\"_blank\" rel=\"noopener\">GBaseGTM\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3418\" height=\"1788\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/01\/GBaseGTM-\u4f01\u696d\u610f\u56f3\u8abf\u67fb.png\" alt=\"GBaseGTM-\u4f01\u696d\u610f\u56f3\u8abf\u67fb\" class=\"wp-image-182\"\/><\/figure>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30af\u30e9\u30a6\u30c9\u57fa\u76e4\u3084IoT\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7d71\u5408\u3057\u305f\u300c\u30b9\u30de\u30fc\u30c8\u5de5\u5834\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3067\u306f\u3001GTM\u3067\u9867\u5ba2\u306e\u5c0e\u5165\u72b6\u6cc1\u3084\u6280\u8853\u30b9\u30bf\u30c3\u30af\u3092\u8abf\u67fb\u3002DX\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u5de5\u5834\u3092\u7279\u5b9a\u3057\u3001\u500b\u5225\u306b\u6700\u9069\u5316\u3057\u305f\u63d0\u6848\u3092\u5b9f\u65bd\u3002\u305d\u306e\u7d50\u679c\u3001\u6210\u7d04\u7387\u304c40%\u5411\u4e0a\u3057\u3001\u9867\u5ba2\u306e\u5c0e\u5165\u5f8c\u306e\u6e80\u8db3\u5ea6\u3082\u5927\u5e45\u306b\u6539\u5584\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>GTM\u306e\u8abf\u67fb\u6a5f\u80fd\u306f\u3001\u5358\u306a\u308b\u30ea\u30b9\u30c8\u4f5c\u6210\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u300c\u4eca\u300d\u3092\u77e5\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u6b66\u5668\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u304cDX\u8ee2\u63db\u3092\u691c\u8a0e\u4e2d\u304b\u3001\u63a1\u7528\u6d3b\u52d5\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u3068\u6210\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GBaseGTM\u3067\u3067\u304d\u308b\u3053\u3068<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6a5f\u80fd<\/th><th>\u6d3b\u7528\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>\u30ea\u30fc\u30c9\u81ea\u52d5\u30a2\u30d7\u30ed\u30fc\u30c1<\/td><td>\u4f11\u7720\u30ea\u30b9\u30c8\u306e\u518d\u6d3b\u6027\u5316<\/td><\/tr><tr><td>\u30e1\u30fc\u30eb\u81ea\u52d5\u9001\u4fe1<\/td><td>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u55b6\u696d\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u5316<\/td><\/tr><tr><td>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/td><td>\u6210\u7d04\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u512a\u5148\u8868\u793a<\/td><\/tr><tr><td>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/td><td>\u55b6\u696d\u6d3b\u52d5\u3092\u53ef\u8996\u5316<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GBaseGTM \u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\uff08\u7c21\u53583\u30b9\u30c6\u30c3\u30d7\uff09<\/strong><\/h3>\n\n\n\n<p><strong>STEP 1\uff1a\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u30a4\u30f3\u30dd\u30fc\u30c8<\/strong><br>\u65e2\u5b58\u9867\u5ba2\u3082\u4f11\u7720\u30ea\u30b9\u30c8\u3082\u5bfe\u5fdc\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"3420\" height=\"1854\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2025\/11\/gtm-send-email-step1.png\" alt=\"gtm-send-email-step1\" class=\"wp-image-21\" style=\"border-width:2px;border-radius:27px\"\/><\/figure>\n\n\n\n<p><strong>STEP 2\uff1a\u30a2\u30d7\u30ed\u30fc\u30c1\u6761\u4ef6\u3092\u8a2d\u5b9a<\/strong><br>\u696d\u7a2e\u30fb\u5f79\u8077\u30fb\u884c\u52d5\u5c65\u6b74\u3092\u57fa\u306b\u3001\u914d\u4fe1\u6761\u4ef6\u3092\u4f5c\u6210\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"3420\" height=\"1854\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2025\/11\/gtm-send-email-step2.png\" alt=\"gtm-send-email-step2\" class=\"wp-image-22\" style=\"border-width:2px;border-radius:23px\"\/><\/figure>\n\n\n\n<p><strong>STEP 3\uff1a\u81ea\u52d5\u30a2\u30d7\u30ed\u30fc\u30c1\u958b\u59cb<\/strong><br>\u30e1\u30fc\u30eb\u9001\u4fe1 \u2192 \u958b\u5c01\u5206\u6790 \u2192 \u30ea\u30fc\u30c9\u80b2\u6210\u3092\u81ea\u52d5\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"3420\" height=\"1854\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2025\/11\/gtm-send-email-step5.png\" alt=\"gtm-send-email-step5\" class=\"wp-image-18\" style=\"border-width:2px;border-radius:35px\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u5931\u65575\u5927\u30d1\u30bf\u30fc\u30f3\u3068\u56de\u907f\u7b56<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cb\u30c3\u30c1\u58f2\u4e0a\u4e0d\u8db3<\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u304c\u5c0f\u3055\u3059\u304e\u308b\u3068\u3001\u58f2\u4e0a\u898f\u6a21\u304c\u898b\u8fbc\u3081\u307e\u305b\u3093\u30026R\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u5e02\u5834\u898f\u6a21\u3092\u63db\u7b97\u3057\u3001\u5341\u5206\u306a\u58f2\u4e0a\u3092\u898b\u8fbc\u3081\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d0\u30a4\u30a2\u30b9<\/h3>\n\n\n\n<p>\u300c\u4e07\u80fd\u300d\u601d\u3044\u8fbc\u307f \u81ea\u793e\u88fd\u54c1\u304c\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u523a\u3055\u308b\u3068\u8003\u3048\u304c\u3061\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u306b\u5f37\u3044\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002100\u4ef6\u4ee5\u4e0a\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3068\u30c7\u30fc\u30bf\u691c\u8a3c\u3092\u884c\u3044\u3001\u5ba2\u89b3\u7684\u306a\u5224\u65ad\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9759\u7684<\/h3>\n\n\n\n<p>\u5909\u5316\u7121\u8996 \u5e02\u5834\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u5e38\u306b\u5909\u5316\u3057\u307e\u3059\u3002\u56db\u534a\u671f\u3054\u3068\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u898b\u76f4\u3057\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e0d\u6574\u5408<\/h3>\n\n\n\n<p>\u65bd\u7b56\u305a\u308c \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3068\u5b9f\u969b\u306e\u65bd\u7b56\u304c\u30ba\u30ec\u308b\u3068\u3001\u6210\u679c\u304c\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002UVP\uff08\u30e6\u30cb\u30fc\u30af\u30fb\u30bb\u30ea\u30f3\u30b0\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u3092\u660e\u78ba\u306b\u3057\u3001\u5e38\u306b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u6574\u5408\u6027\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6e2c\u5b9a\u4e0d\u8db3<\/h3>\n\n\n\n<p>KPI\u8a2d\u8a08\u6020\u308a KPI\u3092\u660e\u78ba\u306b\u8a2d\u8a08\u3057\u306a\u3044\u3068\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u5b9a\u671f\u7684\u306bKPI\u3092\u78ba\u8a8d\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\"><\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9769\u547d<\/h2>\n\n\n\n<p>STP\u5206\u6790\u30686R\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u8a2d\u5b9a\u306f\u79d1\u5b66\u7684\u304b\u3064\u52b9\u7387\u7684\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u7121\u99c4\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u9632\u304e\u3001\u6210\u679c\u91cd\u8996\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u30b7\u30d5\u30c8\u3067\u304d\u307e\u3059\u3002\u5373\u5b9f\u884c\u53ef\u80fd\u306a1\u30f6\u6708\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u3066\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u8a2d\u5b9a\u306e\u6700\u91cd\u8981\u30b9\u30c6\u30c3\u30d7\u306f\uff1f<\/strong> A\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3002\u591a\u89d2\u5206\u985e\u3067\u73fe\u5b9f\u30b0\u30eb\u30fc\u30d7\u5316\u304c\u5f8c\u7d9a\u7cbe\u5ea6\u6c7a\u5b9a\u3002BtoB\u306f\u4f01\u696d\uff0b\u62c5\u5f53\u8005\u8907\u5408\u5fc5\u9808\u3002<\/li>\n\n\n\n<li><strong>Q\uff1a\u30da\u30eb\u30bd\u30ca\u306f\u3069\u306e\u3088\u3046\u306b\u4f5c\u6210\u3059\u308b\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong> A\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u4ee3\u8868\u5c5e\u6027\u3092\u62bd\u51fa\u3057\u30015\u540d\u7a0b\u5ea6\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u8ab2\u984c\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u65e5\u5e38\u884c\u52d5\u3084\u611f\u60c5\u3092\u8089\u4ed8\u3051\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u30d5\u30ed\u30fc\u3082\u53ef\u8996\u5316\u3057\u3001\u5e741\u56de\u7a0b\u5ea6\u66f4\u65b0\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>Q\uff1a6R\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3067\u7279\u306b\u91cd\u8996\u3059\u3079\u304d\u70b9\u306f\uff1f<\/strong> A\uff1a\u5e02\u5834\u898f\u6a21\uff08Realistic scale\uff09\u3001\u6210\u9577\u6027\uff08Rate of growth\uff09\u3001\u7af6\u5408\u72b6\u6cc1\uff08Rival\uff09\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons 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