{"id":1016,"date":"2026-06-09T09:00:00","date_gmt":"2026-06-09T00:00:00","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/?p=1016"},"modified":"2026-11-02T17:35:45","modified_gmt":"2026-11-02T08:35:45","slug":"marketing-kouka-guide","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/marketing-kouka-guide\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u6e2c\u5b9a\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5cROI\u3092\u6700\u5927\u5316\u3059\u308bKPI\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb"},"content":{"rendered":"<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u304c\u3001\u672c\u5f53\u306b\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u2014\u2014\u3053\u308c\u306f\u591a\u304f\u306eBtoB\u4f01\u696d\u304c\u62b1\u3048\u308b\u60a9\u307f\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u306f\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3068\u4eba\u54e1\u3067\u6700\u5927\u306e\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u57fa\u672c\u304b\u3089\u3001AI\u6642\u4ee3\u306e\u6700\u65b0\u624b\u6cd5\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6\u3092\u9ad8\u3081\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u3092\u5287\u7684\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u6e2c\u5b9a\u306e\u57fa\u672c\uff1a\u306a\u305c\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u306e\u304b<\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u7406\u7531\u306f\u3001\u5546\u8ac7\u30b5\u30a4\u30af\u30eb\u304c\u9577\u304f\u3001\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7d4c\u3066\u6210\u7d04\u306b\u81f3\u308b\u305f\u3081\u3067\u3059\u3002\u300c\u3053\u306e\u65bd\u7b56\u304c\u6210\u7d04\u306b\u3064\u306a\u304c\u3063\u305f\u300d\u3068\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u5358\u7d14\u306a\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u5206\u6790\u3067\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4<\/strong>\uff1a<\/p>\n<ul>\n<li>\u5e73\u5747\u5546\u8ac7\u30b5\u30a4\u30af\u30eb\u304c3\u301c12\u30f6\u6708<\/li>\n<li>\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u8907\u6570\uff08\u5e73\u57476.8\u4eba\uff09<\/li>\n<li>\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u6df7\u5728\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u304b\u3089\u6210\u7d04\u307e\u3067\u9577\u671f\u9593<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u7279\u6027\u3092\u8e0f\u307e\u3048\u305f\u3046\u3048\u3067\u3001\u9069\u5207\u306a\u52b9\u679c\u6e2c\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u306e\u4e2d\u3067\u52b9\u679c\u6e2c\u5b9a\u3092\u4f4d\u7f6e\u3065\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u52b9\u679c\u306e\u6bd4\u8f03\u8868\uff5c\u30a2\u30d7\u30ed\u30fc\u30c1\u5225\u306e\u7279\u5fb4\u3068\u9078\u3073\u65b9\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-marketing-kouka-guide-1.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u306eKPI\u8a2d\u5b9a\uff1a\u30d5\u30a1\u30cd\u30eb\u5225\u306e\u6307\u6a19\u4f53\u7cfb<\/h2>\n<p>\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0KPI\u306f\u3001<a href=\"https:\/\/s.gbase.ai\/blog\/funnel-guide\/\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30cd\u30eb<\/a>\u306e\u5404\u6bb5\u968e\u306b\u5bfe\u5fdc\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u4e3b\u306aKPI<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u88dc\u52a9KPI<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8a8d\u77e5\uff08ToFu\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u6570\u3001SNS\u30ea\u30fc\u30c1\u6570<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u6570\u3001\u8a18\u4e8bPV<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8208\u5473\uff08MoFu\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3001\u30b3\u30f3\u30c6\u30f3\u30c4DL\u6570<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6ede\u5728\u6642\u9593\u3001\u30da\u30fc\u30b8\u56de\u904a\u7387<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u691c\u8a0e\uff08MoFu\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">MQL\u6570\u3001\u5546\u8ac7\u5316\u7387<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u7387\u3001\u4e8b\u4f8b\u95b2\u89a7\u6570<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8cfc\u8cb7\uff08BoFu\uff09<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">SQL\u6570\u3001\u6210\u7d04\u7387\u3001\u53d7\u6ce8\u91d1\u984d<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5546\u8ac7\u30b5\u30a4\u30af\u30eb\u671f\u9593\u3001\u7af6\u5408\u6bd4\u8f03\u7387<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u7d99\u7d9a\u7387\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u7387<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">NPS\u3001\u30b5\u30dd\u30fc\u30c8\u554f\u3044\u5408\u308f\u305b\u6570<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u300c\u865a\u6804\u306e\u6307\u6a19\uff08Vanity Metrics\uff09\u300d\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002PV\u6570\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f\u5897\u3048\u3066\u3082\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u30fb\u53d7\u6ce8\u306b\u9023\u52d5\u3059\u308b\u6307\u6a19\u3092\u4e2d\u5fc3\u306b\u6e2c\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 class=\"wp-block-heading\">ROI\u8a08\u7b97\u306e\u6b63\u3057\u3044\u65b9\u6cd5\uff1a\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u306e\u8a08\u7b97\u5f0f\uff1a<\/p>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI = (\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8d77\u56e0\u306e\u58f2\u4e0a &#8211; \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8) \u00f7 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8 \u00d7 100<\/strong><\/p>\n<p>\u3057\u304b\u3057\u3001BtoB\u3067\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8d77\u56e0\u306e\u58f2\u4e0a\u300d\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d44\u307f\u5408\u308f\u305b\u307e\u3059\u3002<\/p>\n<p><strong>CPL\uff08Cost Per Lead\uff09\u306e\u8a08\u7b97<\/strong>\uff1a\u5404\u65bd\u7b56\u3054\u3068\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>CAC\uff08Customer Acquisition Cost\uff09\u306e\u8a08\u7b97<\/strong>\uff1a\u65b0\u898f\u9867\u5ba21\u793e\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0+\u55b6\u696d\u30b3\u30b9\u30c8\u306e\u7dcf\u984d\u3067\u3059\u3002<\/p>\n<p><strong>LTV\uff08Lifetime Value\uff09\u3068\u306e\u6bd4\u8f03<\/strong>\uff1aCAC\u3068LTV\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u306e\u5065\u5168\u6027\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u4e00\u822c\u7684\u306bLTV:CAC = 3:1\u4ee5\u4e0a\u304c\u5065\u5168\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/data-driven-sales\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d<\/a>\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u6e2c\u5b9a\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044ROI\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u52b9\u679c\u306e\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\uff5c5\u3064\u306e\u624b\u9806\u3067\u6210\u679c\u3092\u51fa\u3059\u65b9\u6cd5\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-marketing-kouka-guide-2.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\uff1a\u6210\u7d04\u3078\u306e\u8ca2\u732e\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b<\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6700\u3082\u9ad8\u5ea6\u306a\u52b9\u679c\u6e2c\u5b9a\u624b\u6cd5\u304c\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u3059\u3002\u6210\u7d04\u306b\u81f3\u308b\u307e\u3067\u306e\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u3001\u9069\u5207\u306a\u300c\u529f\u7e3e\u300d\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/p>\n<figure class=\"wp-block-table\" style=\"overflow-x:auto;margin:24px 0\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px;margin:0\">\n<thead>\n<tr>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u7279\u5fb4<\/th>\n<th style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;background:#f9fafb;font-weight:600\">\u9069\u3057\u305f\u7528\u9014<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6700\u5f8c\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b100%\u5272\u5f53<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30b7\u30f3\u30d7\u30eb\u3060\u304c\u4e0d\u6b63\u78ba<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30af\u30ea\u30c3\u30af<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6700\u521d\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b100%\u5272\u5f53<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u8a8d\u77e5\u65bd\u7b56\u306e\u8a55\u4fa1<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u7dda\u5f62<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5168\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u5747\u7b49\u5272\u5f53<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5168\u4f53\u7684\u306a\u8ca2\u732e\u8a55\u4fa1<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6642\u9593\u6e1b\u8870<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6210\u7d04\u306b\u8fd1\u3044\u307b\u3069\u9ad8\u304f\u8a55\u4fa1<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u5546\u8ac7\u5f8c\u534a\u306e\u65bd\u7b56\u8a55\u4fa1<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6a5f\u68b0\u5b66\u7fd2\u3067\u6700\u9069\u914d\u5206\u3092\u8a08\u7b97<\/td>\n<td style=\"padding:12px 16px;border:1px solid #e5e7eb;text-align:left;vertical-align:top\">\u6700\u3082\u6b63\u78ba\uff08\u30c7\u30fc\u30bf\u91cf\u304c\u5fc5\u8981\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a<\/h2>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/white-paper-guide\/\" target=\"_blank\" rel=\"noopener\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/a>\u3084\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u306f\u3001\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3067\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u5225\u306e\u52b9\u679c\u6307\u6a19<\/strong>\uff1a<\/p>\n<ul>\n<li>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u30fb\u95b2\u89a7\u6570<\/li>\n<li>\u30ea\u30fc\u30c9\u8ee2\u63db\u7387\uff08DL\u3057\u305f\u4eba\u306e\u3046\u3061\u5546\u8ac7\u5316\u3057\u305f\u5272\u5408\uff09<\/li>\n<li>\u6210\u7d04\u6848\u4ef6\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u63a5\u89e6\u7387<\/li>\n<li>\u691c\u7d22\u9806\u4f4d\u30fb\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u6570\u306e\u63a8\u79fb<\/li>\n<\/ul>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u306f\u5373\u5ea7\u306b\u73fe\u308c\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u30013\u301c6\u30f6\u6708\u306e\u671f\u9593\u3067\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u30a6\u30a7\u30d3\u30ca\u30fc\u3068\u5c55\u793a\u4f1a\u306eROI\u6e2c\u5b9a<\/h2>\n<p>\u30a6\u30a7\u30d3\u30ca\u30fc \u30ea\u30fc\u30c9\u7372\u5f97\u3084\u5c55\u793a\u4f1a\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p><strong>\u30a6\u30a7\u30d3\u30ca\u30fc\u306eKPI<\/strong>\uff1a<\/p>\n<ul>\n<li>\u53c2\u52a0\u7533\u8fbc\u6570\u30fb\u5b9f\u53c2\u52a0\u7387<\/li>\n<li>\u53c2\u52a0\u8005\u306e\u3046\u3061MQL\u8ee2\u63db\u7387<\/li>\n<li>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u5f8c\u306e\u5546\u8ac7\u5316\u7387<\/li>\n<li>1\u4ef6\u306e\u6210\u7d04\u307e\u3067\u306e\u30b3\u30b9\u30c8<\/li>\n<\/ul>\n<p>\u4e00\u822c\u7684\u306a\u30a6\u30a7\u30d3\u30ca\u30fc\u306eROI\u8a08\u7b97\uff1a<\/p>\n<ul>\n<li>\u30b3\u30b9\u30c8\uff1a\u4f01\u753b\u30fb\u5236\u4f5c\u30fb\u914d\u4fe1\u30fb\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u5408\u8a08\u8cbb\u7528<\/li>\n<li>\u52b9\u679c\uff1a\u53c2\u52a0\u8005\u306e\u3046\u3061\u6210\u7d04\u3057\u305f\u4ef6\u6570\u00d7\u5e73\u5747\u53d7\u6ce8\u91d1\u984d<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"GBase GTM\u306eAI\u4f01\u696d\u691c\u7d22\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u52b9\u679c\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/cover-sales-hearing.png\" \/><\/figure>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068AI\u5206\u6790\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n<h2 class=\"wp-block-heading\">AI\u6d3b\u7528\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u306e\u5411\u4e0a<\/h2>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/intent-sales-guide\/\" target=\"_blank\" rel=\"noopener\">\u30a4\u30f3\u30c6\u30f3\u30c8\u30bb\u30fc\u30eb\u30b9<\/a>\u306e\u6982\u5ff5\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fdc\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u3092\u5927\u5e45\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u4e88\u6e2c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong>\uff1a\u904e\u53bb\u306e\u6210\u7d04\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306bAI\u304c\u300c\u3053\u306e\u4f01\u696d\u306f\u53d7\u6ce8\u78ba\u5ea6\u304c\u9ad8\u3044\u300d\u3068\u4e88\u6e2c\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\uff1a\u4f01\u696d\u306e\u5c5e\u6027\u30fb\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u63a8\u85a6\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u6700\u9069\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u7279\u5b9a<\/strong>\uff1a\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u78ba\u7387\u304c\u6700\u3082\u9ad8\u3044\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3092AI\u304c\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/s.gbase.ai\/blog\/get-sales-lead\/\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a9\u30fc\u30e0\u55b6\u696d<\/a>\u306a\u3069\u5177\u4f53\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3082AI\u6d3b\u7528\u3067\u6210\u679c\u304c\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 class=\"wp-block-heading\">PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\uff1a\u52b9\u679c\u6e2c\u5b9a\u304b\u3089\u6539\u5584\u3078<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u6e2c\u5b9a\u306e\u6700\u7d42\u76ee\u7684\u306f\u300c\u6539\u5584\u300d\u3067\u3059\u3002\u6e2c\u5b9a\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u65bd\u7b56\u3092\u6539\u5584\u3059\u308bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>\u6708\u6b21\u30ec\u30d3\u30e5\u30fc\u306e\u5b9f\u65bd\u9805\u76ee<\/strong>\uff1a<\/p>\n<ul>\n<li>KPI\u5bfe\u6bd4\uff08\u8a08\u753bvs\u5b9f\u7e3e\uff09<\/li>\n<li>\u5404\u65bd\u7b56\u306eCPL\u6bd4\u8f03<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u306e\u8a70\u307e\u308a\u7b87\u6240\u306e\u7279\u5b9a<\/li>\n<li>\u6210\u7d04\u6848\u4ef6\u306e\u5171\u901a\u7279\u6027\u5206\u6790<\/li>\n<li>\u7fcc\u6708\u306e\u6539\u5584\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051<\/li>\n<\/ul>\n<p>\u9031\u6b21\u30fb\u6708\u6b21\u30fb\u56db\u534a\u671f\u306e3\u3064\u306e\u30ea\u30ba\u30e0\u3067\u7570\u306a\u308b\u7c92\u5ea6\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n<p><strong>Q1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u6e2c\u5b9a\u3092\u59cb\u3081\u308b\u3068\u304d\u3001\u6700\u521d\u306b\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u307e\u305a\u6210\u7d04\u6848\u4ef6\u3068\u672a\u6210\u7d04\u6848\u4ef6\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6210\u7d04\u6848\u4ef6\u306b\u5171\u901a\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u65e2\u5b58\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u8a55\u4fa1\u304c\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p><strong>Q2. \u5c11\u4eba\u6570\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3067\u3082\u52b9\u679c\u6e2c\u5b9a\u306f\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong><br \/>\nA. \u306f\u3044\u3002\u307e\u305a\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068CRM\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u7c21\u6613\u7684\u306a\u6e2c\u5b9a\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u304c\u8caf\u307e\u308b\u306b\u3064\u308c\u3066\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>Q3. \u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\uff08\u5c55\u793a\u4f1a\u3001\u8a2a\u554f\u8ca9\u58f2\u7b49\uff09\u306e\u52b9\u679c\u306f\u3069\u3046\u6e2c\u5b9a\u3057\u307e\u3059\u304b\uff1f<\/strong><br \/>\nA. \u56fa\u6709\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30fc\u30c9\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u7528\u610f\u3057\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u8d77\u70b9\u306e\u30ea\u30fc\u30c9\u3092\u8ffd\u8de1\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002CRM\u3067\u63a5\u70b9\u3092\u8a18\u9332\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u6210\u7d04\u8ca2\u732e\u3082\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>Q4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u3069\u3061\u3089\u306e\u52b9\u679c\u3068\u3057\u3066\u8a08\u4e0a\u3059\u3079\u304d\u304b\u5206\u304b\u3089\u306a\u3044\u5834\u5408\u306f\uff1f<\/strong><br \/>\nA. MQL\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8d77\u70b9\u306e\u30ea\u30fc\u30c9\uff09\u3092SQL\uff08\u55b6\u696d\u627f\u8a8d\u6e08\u307f\u30ea\u30fc\u30c9\uff09\u306b\u8ee2\u63db\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u8ca2\u732e\u306e\u300c\u5f15\u304d\u6e21\u3057\u300d\u3092\u8a18\u9332\u3059\u308b\u4ed5\u7d44\u307f\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e21\u90e8\u9580\u306e\u5354\u529b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p><strong>Q5. \u3069\u306e\u304f\u3089\u3044\u306e\u671f\u9593\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5224\u65ad\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong><br \/>\nA. \u65bd\u7b56\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u306f1\u301c2\u30f6\u6708\u3001\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306f6\u30f6\u6708\u301c1\u5e74\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306f1\u301c2\u5e74\u3092\u76ee\u5b89\u306b\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u77ed\u671f\u3068\u9577\u671f\u306e\u65bd\u7b56\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u52b9\u679c\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\uff5cGBase GTM\u3067\u89e3\u6c7a\u3067\u304d\u308b6\u3064\u306e\u30dd\u30a4\u30f3\u30c8\" src=\"https:\/\/blog.gbase.ai\/gtm\/wp-content\/uploads\/sites\/7\/2026\/03\/info-marketing-kouka-guide-3.png\" \/><\/figure>\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u7af6\u4e89\u512a\u4f4d\u306e\u6e90\u6cc9\u3067\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u5225\u306eKPI\u8a2d\u5b9a\u3001ROI\u8a08\u7b97\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306a\u3069\u4f53\u7cfb\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306aPDCA\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u7acb\u3057\u307e\u3057\u3087\u3046\u3002AI\u6642\u4ee3\u306b\u306f\u3001\u4e88\u6e2c\u5206\u6790\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div style=\"background: linear-gradient(135deg, #DC2626 0%, #991B1B 100%); border-radius: 12px; padding: 32px; margin: 32px 0; text-align: center; color: white;\">\n<h3 style=\"font-size: 1.4em; font-weight: bold; margin-bottom: 12px; color: white;\">GBase GTM\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u3092\u6700\u5927\u5316\u3059\u308b<\/h3>\n<p style=\"margin-bottom: 20px; opacity: 0.9;\">500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u81ea\u52d5\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>  <a href=\"https:\/\/s.gbase.ai\/\" style=\"display: inline-block; background: white; color: #DC2626; font-weight: bold; padding: 12px 32px; border-radius: 8px; text-decoration: none;\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u304c\u3001\u672c\u5f53\u306b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[82,116,266,265,267],"class_list":["post-1016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-guides","tag-btob","tag-kpi","tag-roi","tag-265","tag-267"],"_links":{"self":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/comments?post=1016"}],"version-history":[{"count":3,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/1016\/revisions"}],"predecessor-version":[{"id":2738,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/posts\/1016\/revisions\/2738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media\/1734"}],"wp:attachment":[{"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/media?parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/categories?post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gbase.ai\/gtm\/wp-json\/wp\/v2\/tags?post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}