{"id":1012,"date":"2026-06-05T02:22:00","date_gmt":"2026-06-04T17:22:00","guid":{"rendered":"https:\/\/blog.gbase.ai\/gtm\/?p=1012"},"modified":"2026-06-09T02:11:12","modified_gmt":"2026-06-08T17:11:12","slug":"lead-nurturing-merumaga-2","status":"publish","type":"post","link":"https:\/\/blog.gbase.ai\/gtm\/lead-nurturing-merumaga-2\/","title":{"rendered":"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u00d7\u30e1\u30eb\u30de\u30ac\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u8a2d\u8a08\u30fb\u914d\u4fe1\u30fb\u6539\u5584\u306e\u5b9f\u8df5\u624b\u6cd5"},"content":{"rendered":"

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u591a\u304f\u306f\u300c\u4eca\u3059\u3050\u8cb7\u3046\u6c17\u304c\u306a\u3044\u300d\u72b6\u614b\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9069\u5207\u306a\u30e1\u30eb\u30de\u30ac\uff08\u30e1\u30fc\u30eb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u3092\u7d99\u7d9a\u7684\u306b\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306e\u8a8d\u77e5\u30fb\u95a2\u5fc3\u30fb\u4fe1\u983c\u3092\u6bb5\u968e\u7684\u306b\u9ad8\u3081\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u5408\u3063\u305f\u6642\u306b\u5546\u8ac7\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u304a\u3051\u308b\u30e1\u30eb\u30de\u30ac\u306e\u8a2d\u8a08\u65b9\u6cd5\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u30fb\u52b9\u679c\u6e2c\u5b9a\u30fbAI\u3092\u6d3b\u7528\u3057\u305f\u81ea\u52d5\u5316\u307e\u3067\u3001\u5b9f\u8df5\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\n

GBase GTM\u3067\u30e1\u30fc\u30eb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001AI\u304c\u30ea\u30fc\u30c9\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30e1\u30fc\u30eb\u3067\u80b2\u6210\u52b9\u7387\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n

\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u4f55\u304b<\/h2>\n

\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08Lead Nurturing\uff09\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u80b2\u6210\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u300cNurture\uff08\u80b2\u3066\u308b\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u901a\u308a\u3001\u3059\u3050\u306b\u58f2\u308d\u3046\u3068\u305b\u305a\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u3067\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n

BtoB\u306e\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306f\u9577\u304f\uff08\u5e73\u57473\u301c18\u30f6\u6708\uff09\u3001\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u308f\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30d5\u30a1\u30cd\u30eb<\/a>\u306e\u4e2d\u9593\uff08\u8a8d\u77e5\u2192\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\uff09\u3092\u652f\u3048\u308b\u306e\u304c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5f79\u5272\u3067\u3059\u3002<\/p>\n

\u30e1\u30eb\u30de\u30ac\uff08\u30e1\u30fc\u30eb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u306f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u624b\u6cd5\u306e\u4e2d\u3067\u3082\u6700\u3082\u30b3\u30b9\u30d1\u304c\u9ad8\u304f\u3001\u30b9\u30b1\u30fc\u30eb\u3057\u3084\u3059\u3044\u624b\u6cd5\u3068\u3057\u3066\u591a\u304f\u306eBtoB\u4f01\u696d\u304c\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/figure>\n

BtoB\u30e1\u30eb\u30de\u30ac\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u57fa\u672c\u8a2d\u8a08<\/h2>\n

\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

Step1\uff1a\u30ea\u30b9\u30c8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/strong>
\n\u5168\u30ea\u30fc\u30c9\u306b\u540c\u3058\u30e1\u30fc\u30eb\u3092\u9001\u308b\u306e\u306f\u975e\u52b9\u7387\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u8ef8\u3067\u30ea\u30b9\u30c8\u3092\u5206\u985e\u3057\u307e\u3059\uff1a
\n– \u696d\u7a2e\uff08\u88fd\u9020\u696d\u30fbIT\u30fb\u5c0f\u58f2\u306a\u3069\uff09
\n– \u4f01\u696d\u898f\u6a21\uff08\u4e2d\u5c0f\u30fb\u4e2d\u5805\u30fb\u5927\u4f01\u696d\uff09
\n– \u5f79\u8077\u30fb\u30da\u30eb\u30bd\u30ca\uff08\u7d4c\u55b6\u8005\u30fbIT\u62c5\u5f53\u30fb\u55b6\u696d\u62c5\u5f53\u306a\u3069\uff09
\n– \u7372\u5f97\u30c1\u30e3\u30cd\u30eb\uff08\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fcDL\u30fb\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09
\n– \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\uff08\u30b3\u30fc\u30eb\u30c9\u30fb\u30a6\u30a9\u30fc\u30e0\u30fb\u30db\u30c3\u30c8\uff09<\/p>\n

Step2\uff1a\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u8a2d\u8a08<\/strong>
\n\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30ea\u30fc\u30c9\u304c\u300c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u30fb\u3069\u306e\u9806\u756a\u3067\u30fb\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u300d\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u304b\u3092\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u3057\u3066\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n

Step3\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u4f5c\u6210<\/strong>
\n\u9031\u6b21\u30fb\u6708\u6b21\u3067\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3044\u3064\u914d\u4fe1\u3059\u308b\u304b\u3092\u4e8b\u524d\u306b\u8a08\u753b\u3057\u307e\u3059\u3002<\/p>\n

Step4\uff1a\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u306e\u9078\u5b9a<\/strong>
\nHubSpot\u30fbMarketo\u30fbMailchimp\u30fb\u914d\u914d\u30e1\u30fc\u30eb\u306a\u3069\u3001\u81ea\u793e\u306e\u898f\u6a21\u30fb\u4e88\u7b97\u30fb\u6a5f\u80fd\u8981\u4ef6\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n

\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30e1\u30eb\u30de\u30ac\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<\/h2>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u300c\u58f2\u308a\u8fbc\u307f\u8272\u3092\u6392\u9664\u3057\u3001\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u300d\u3053\u3068\u304c\u9244\u5247\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u3092\u7d44\u307f\u5408\u308f\u305b\u307e\u3059\u3002<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7<\/th>\n\u76ee\u7684<\/th>\n\u9069\u3057\u305f\u30d5\u30a7\u30fc\u30ba<\/th>\n<\/tr>\n<\/thead>\n
\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u30fb\u30c8\u30ec\u30f3\u30c9\u89e3\u8aac<\/td>\n\u8a8d\u77e5\u30fb\u95a2\u5fc3\u7dad\u6301<\/td>\n\u30b3\u30fc\u30eb\u30c9\u301c\u30a6\u30a9\u30fc\u30e0<\/td>\n<\/tr>\n
\u8ab2\u984c\u89e3\u6c7a\u30cf\u30a6\u30c4\u30fc\u8a18\u4e8b<\/td>\n\u4fe1\u983c\u69cb\u7bc9\u30fb\u6559\u80b2<\/td>\n\u30b3\u30fc\u30eb\u30c9\u301c\u30a6\u30a9\u30fc\u30e0<\/td>\n<\/tr>\n
\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/a>\u30fb\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<\/td>\n\u5c02\u9580\u6027\u306e\u63d0\u793a<\/td>\n\u30a6\u30a9\u30fc\u30e0<\/td>\n<\/tr>\n
\u9867\u5ba2\u5c0e\u5165\u4e8b\u4f8b\u30fb\u6210\u529f\u30b9\u30c8\u30fc\u30ea\u30fc<\/td>\n\u8cfc\u8cb7\u691c\u8a0e\u306e\u5f8c\u62bc\u3057<\/td>\n\u30a6\u30a9\u30fc\u30e0\u301c\u30db\u30c3\u30c8<\/td>\n<\/tr>\n
\u88fd\u54c1\u6a5f\u80fd\u7d39\u4ecb\u30fb\u30c7\u30e2\u52d5\u753b<\/td>\n\u8cfc\u8cb7\u610f\u6b32\u306e\u91b8\u6210<\/td>\n\u30db\u30c3\u30c8<\/td>\n<\/tr>\n
\u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u30fb\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n\u30db\u30c3\u30c8<\/td>\n<\/tr>\n
\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30a4\u30d9\u30f3\u30c8\u62db\u5f85<\/td>\n\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a<\/td>\n\u5168\u30d5\u30a7\u30fc\u30ba<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u9023\u52d5\u3055\u305b\u3001\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5c4a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\n

GBase GTM\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u751f\u6210\u3059\u308b<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001AI\u304c\u4f01\u696d\u60c5\u5831\u3092\u5206\u6790\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u80b2\u6210\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u751f\u6210\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n

\"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/figure>\n

\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u30e1\u30eb\u30de\u30ac\u306e\u66f8\u304d\u65b9<\/h2>\n

\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u306f\u300c\u958b\u5c01\u7387\u300d\u3068\u300c\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u300d\u3067\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u4ef6\u540d\uff08Subject Line\uff09\u306e\u6700\u9069\u5316<\/strong>
\n– \u6570\u5b57\u3092\u542b\u3081\u308b\uff08\u300c\u53d7\u6ce8\u7387\u304c3\u500d\u306b\u306a\u3063\u305f5\u3064\u306e\u65b9\u6cd5\u300d\uff09
\n– \u7591\u554f\u5f62\u3067\u597d\u5947\u5fc3\u3092\u523a\u6fc0\u3059\u308b\uff08\u300c\u306a\u305c\u55b6\u696d\u306e90%\u304c\u5931\u6557\u3059\u308b\u306e\u304b\uff1f\u300d\uff09
\n– \u5177\u4f53\u7684\u306a\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u4f1d\u3048\u308b\uff08\u300c10\u5206\u3067\u3067\u304d\u308b\u5546\u8ac7\u6e96\u5099\u30c6\u30f3\u30d7\u30ec\u300d\uff09
\n– \u9577\u3059\u304e\u306a\u3044\uff0840\u6587\u5b57\u4ee5\u5185\u304c\u76ee\u5b89\uff09
\n– A\/B\u30c6\u30b9\u30c8\u3067\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b<\/p>\n

\u672c\u6587\u306e\u69cb\u6210<\/strong>
\n– \u5c0e\u5165\uff1a\u8aad\u8005\u306e\u8ab2\u984c\u30fb\u5171\u611f\u304b\u3089\u5165\u308b\uff08\u58f2\u308a\u8fbc\u307f\u306f\u3057\u306a\u3044\uff09
\n– \u672c\u6587\uff1a\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u7c21\u6f54\u306b\uff08500\u301c800\u5b57\u7a0b\u5ea6\uff09
\n– CTA\uff1a\u4e00\u3064\u3060\u3051\u660e\u78ba\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059<\/p>\n

\u914d\u4fe1\u983b\u5ea6\u306e\u6700\u9069\u5316<\/strong>
\nBtoB\u30e1\u30eb\u30de\u30ac\u306e\u6700\u9069\u914d\u4fe1\u983b\u5ea6\u306f\u90311\u301c2\u56de\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u9ad8\u3059\u304e\u308b\u3068\u914d\u4fe1\u505c\u6b62\u7387\u304c\u4e0a\u304c\u308a\u3001\u4f4e\u3059\u304e\u308b\u3068\u5b58\u5728\u3092\u5fd8\u308c\u3089\u308c\u307e\u3059\u3002<\/p>\n

BtoB\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9aKPI<\/h2>\n
\n\n\n\n\n\n\n\n\n\n
KPI<\/th>\nBtoB\u306e\u76ee\u5b89<\/th>\n\u6539\u5584\u65bd\u7b56<\/th>\n<\/tr>\n<\/thead>\n
\u958b\u5c01\u7387<\/td>\n20\u301c35%<\/td>\n\u4ef6\u540d\u6539\u5584\u30fb\u914d\u4fe1\u6642\u9593\u6700\u9069\u5316<\/td>\n<\/tr>\n
\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/td>\n2\u301c5%<\/td>\nCTA\u6539\u5584\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fa1\u5024\u5411\u4e0a<\/td>\n<\/tr>\n
\u914d\u4fe1\u505c\u6b62\u7387<\/td>\n0.5%\u4ee5\u4e0b\u3092\u76ee\u6a19<\/td>\n\u914d\u4fe1\u983b\u5ea6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u306e\u898b\u76f4\u3057<\/td>\n<\/tr>\n
MQL\u8ee2\u63db\u7387<\/td>\n5\u301c15%<\/td>\n\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u7cbe\u5ea6\u5411\u4e0a<\/td>\n<\/tr>\n
\u5546\u8ac7\u5316\u7387<\/td>\n2\u301c8%<\/td>\n\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3078\u306e\u55b6\u696d\u9023\u643a\u30bf\u30a4\u30df\u30f3\u30b0\u6539\u5584<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d<\/a>\u306e\u8003\u3048\u65b9\u3067\u30e1\u30eb\u30de\u30ac\u52b9\u679c\u3092\u6570\u5024\u3067\u8ffd\u3044\u3001PDCA\u3092\u56de\u3059\u3053\u3068\u304c\u7d99\u7d9a\u6539\u5584\u306e\u9375\u3067\u3059\u3002<\/p>\n

\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30e1\u30eb\u30de\u30ac\u00d7AI\u306e\u6700\u65b0\u6d3b\u7528\u6cd5<\/h2>\n

AI\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u52b9\u7387\u3068\u52b9\u679c\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n

AI\u6d3b\u7528\u306e\u5177\u4f53\u4f8b<\/strong>
\n– \u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6700\u9069\u5316<\/strong>\uff1aAI\u304c\u5404\u30ea\u30fc\u30c9\u306e\u904e\u53bb\u306e\u30e1\u30fc\u30eb\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6700\u3082\u958b\u5c01\u3055\u308c\u3084\u3059\u3044\u66dc\u65e5\u30fb\u6642\u9593\u3092\u81ea\u52d5\u5224\u5b9a
\n– \u4ef6\u540d\u30fb\u672c\u6587\u306eA\/B\u30c6\u30b9\u30c8\u81ea\u52d5\u5316<\/strong>\uff1aAI\u304c\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u3092\u751f\u6210\u30fb\u30c6\u30b9\u30c8\u30fb\u6700\u9069\u30d1\u30bf\u30fc\u30f3\u3092\u63a1\u7528
\n– \u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30b3\u30e1\u30f3\u30c9<\/strong>\uff1a\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u304d\u3001\u6b21\u306b\u5c4a\u3051\u308b\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092AI\u304c\u63a8\u85a6
\n– \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u306e\u81ea\u52d5\u66f4\u65b0<\/strong>\uff1a\u30e1\u30fc\u30eb\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u30fb\u30b5\u30a4\u30c8\u8a2a\u554f\u306a\u3069\u306e\u884c\u52d5\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53cd\u6620<\/p>\n

GBase GTM\u306eAI\u30e1\u30fc\u30eb\u6a5f\u80fd\u306f\u3001\u4f01\u696d\u3054\u3068\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u55b6\u696d\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u751f\u6210\u3057\u307e\u3059\u3002<\/p>\n

\"GBase<\/figure>\n

\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u30e1\u30eb\u30de\u30ac\u306e\u9023\u643a<\/h2>\n

\u30e1\u30fc\u30eb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5546\u8ac7\u5316\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n

\u9023\u643a\u30d5\u30ed\u30fc\uff1a
\n1. \u30e1\u30eb\u30de\u30ac\u3067\u30a6\u30a9\u30fc\u30e0\u30a2\u30c3\u30d7\uff083\u301c5\u901a\u306e\u6559\u80b2\u30e1\u30fc\u30eb\u914d\u4fe1\uff09
\n2. \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u304c\u95be\u5024\u3092\u8d85\u3048\u305f\u3089\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/a>\u3078\u901a\u77e5
\n3. \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u30e1\u30fc\u30eb\u5185\u5bb9\u3092\u8e0f\u307e\u3048\u305f\u30b3\u30fc\u30eb\u3092\u5b9f\u65bd\uff08\u300c\u5148\u65e5\u306e\u3007\u3007\u8a18\u4e8b\u306f\u3044\u304b\u304c\u3067\u3057\u305f\u304b\uff1f\u300d\uff09
\n4. \u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u2192\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u3078\u9023\u643a<\/p>\n

\u30e1\u30fc\u30eb\u3067\u95a2\u4fc2\u3092\u6e29\u3081\u3066\u304b\u3089\u30b3\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u53d6\u5f97\u7387\u304c\u5e73\u57472\u301c3\u500d\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n

\"GBase<\/figure>\n

FAQ<\/h2>\n

Q1. \u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30e1\u30eb\u30de\u30ac\u306f\u3044\u3064\u307e\u3067\u7d9a\u3051\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong>
\n\u30ea\u30fc\u30c9\u304c\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u3059\u308b\u304b\u30fb\u660e\u78ba\u306b\u4e0d\u8981\u3068\u5224\u65ad\u3059\u308b\u307e\u3067\u7d99\u7d9a\u3057\u307e\u3059\u3002BtoB\u306e\u5834\u5408\u3001\u4f11\u7720\u30ea\u30fc\u30c9\u3078\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f1\u301c2\u5e74\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\u305f\u3060\u3057\u300112\u301c18\u30f6\u6708\u3067\u4e00\u5ea6\u300c\u307e\u3060\u60c5\u5831\u3092\u53d7\u3051\u53d6\u308a\u305f\u3044\u3067\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u78ba\u8a8d\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u3082\u826f\u3044\u5b9f\u8df5\u3067\u3059\u3002<\/p>\n

Q2. \u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u505c\u6b62\u7387\u304c\u9ad8\u3044\u5834\u5408\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong>
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u30fb\u914d\u4fe1\u983b\u5ea6\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u7cbe\u5ea6\u306e3\u70b9\u3092\u898b\u76f4\u3057\u307e\u3059\u3002\u7279\u306b\u300c\u5168\u54e1\u306b\u540c\u3058\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3044\u308b\u300d\u5834\u5408\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u304c\u4e0d\u5341\u5206\u306a\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u307e\u305f\u3001\u914d\u4fe1\u983b\u5ea6\u3092\u90311\u4ee5\u4e0b\u306b\u4e0b\u3052\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n

Q3. \u30e1\u30eb\u30de\u30ac\u3068MA\u30c4\u30fc\u30eb\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u9055\u3044\u306f\uff1f<\/strong>
\n\u30e1\u30eb\u30de\u30ac\u306f\u4e00\u6589\u914d\u4fe1\u30c4\u30fc\u30eb\u3001MA\u306f\u300c\u6761\u4ef6\uff08\u884c\u52d5\u30fb\u6642\u9593\uff09\u306b\u57fa\u3065\u304f\u81ea\u52d5\u914d\u4fe1\u300d\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u306f\u884c\u52d5\u30c8\u30ea\u30ac\u30fc\u578b\u306e\u81ea\u52d5\u914d\u4fe1\u304c\u3067\u304d\u308bMA\u306e\u6d3b\u7528\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002HubSpot\u3084Marketo\u304c\u4ee3\u8868\u7684\u3067\u3059\u3002<\/p>\n

Q4. BtoB\u30e1\u30eb\u30de\u30ac\u306b\u6700\u9069\u306a\u914d\u4fe1\u6642\u9593\u30fb\u66dc\u65e5\u306f\u3044\u3064\u3067\u3059\u304b\uff1f<\/strong>
\n\u4e00\u822c\u7684\u306b\u706b\u66dc\u301c\u6728\u66dc\u306e\u5348\u524d10\u6642\u301c11\u6642\u3001\u307e\u305f\u306f\u5348\u5f8c2\u6642\u301c3\u6642\u304c\u958b\u5c01\u7387\u304c\u9ad8\u3044\u6642\u9593\u5e2f\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u81ea\u793e\u306e\u30ea\u30b9\u30c8\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3067A\/B\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

Q5. \u4ef6\u540d\u306eA\/B\u30c6\u30b9\u30c8\u306f\u3069\u306e\u3088\u3046\u306b\u8a2d\u8a08\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong>
\n\u540c\u4e00\u30ea\u30b9\u30c8\u3092\u30e9\u30f3\u30c0\u30e0\u306b2\u5206\u5272\u3057\u3001\u4ef6\u540d\u306e\u307f\u7570\u306a\u308b\u30e1\u30fc\u30eb\u3092\u540c\u6642\u914d\u4fe1\u3057\u307e\u3059\u300224\u6642\u9593\u5f8c\u306b\u958b\u5c01\u7387\u306e\u9ad8\u3044\u4ef6\u540d\u3092\u300c\u52dd\u8005\u300d\u3068\u3057\u3066\u6b8b\u308a\u306e\u30ea\u30b9\u30c8\u306b\u9001\u4fe1\u3057\u307e\u3059\u3002\u30c6\u30b9\u30c8\u306f1\u8981\u7d20\u306e\u307f\u5909\u66f4\u3059\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n

\"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/figure>\n

\u307e\u3068\u3081<\/h2>\n

\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u304a\u3051\u308b\u30e1\u30eb\u30de\u30ac\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092\u9577\u671f\u7684\u306b\u80b2\u6210\u3057\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u5408\u3063\u305f\u6642\u306b\u5546\u8ac7\u5316\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u30fb\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u30fb\u52b9\u679c\u6e2c\u5b9a\u30fbAI\u3092\u6d3b\u7528\u3057\u305f\u81ea\u52d5\u5316\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u304b\u3089\u7d99\u7d9a\u7684\u306b\u53d7\u6ce8\u3092\u751f\u307f\u51fa\u3059\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n

\n

GBase GTM\u3067\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u3078<\/h3>\n

500\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3001AI\u304c\u30ea\u30fc\u30c9\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30e1\u30fc\u30eb\u3067\u80b2\u6210\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u59cb\u3081\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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